Tools Shoot Out                                      Jon Henshaw                                  Co-Founder & CPO        ...
Let’s start at the                              beginningFriday, February 22, 13
Friday, February 22, 13http://domai.nr/
Friday, February 22, 13http://www.domaintools.com/
Friday, February 22, 13http://wordpress.org/
Friday, February 22, 13http://www.initializr.com/
Friday, February 22, 13http://lab.maltewassermann.com/viewport-resizer/
WordPress Plugins                      •   Header Footer                      •   Schema Creator                      •   ...
Now let’s optimize the                      crap out of this site!Friday, February 22, 13
Friday, February 22, 13http://www.screamingfrog.co.uk/seo-spider/
Friday, February 22, 13http://raventools.com/
Friday, February 22, 13http://gtmetrix.com/
Time for research!Friday, February 22, 13
Friday, February 22, 13http://raventools.com/blog/seo-competitor-analysis-checklist/
Friday, February 22, 13Who are your competitors? Google it.
Friday, February 22, 13http://www.opensiteexplorer.org/
Friday, February 22, 13https://www.majesticseo.com/
Friday, February 22, 13http://raventools.com
Friday, February 22, 13http://raventools.com
Friday, February 22, 13http://semrush.com
Strategy                      •   Content                      •   Social                      •   Link Building / Outreac...
Goals                      •   Affiliate Links                      •   Newsletter Signup                      •   Interest...
Friday, February 22, 13http://gaconfig.com/
Friday, February 22, 13http://piwik.org/
Friday, February 22, 13http://piwik.org/docs/tracking-goals-web-analytics/
Time to create some                                content!Friday, February 22, 13
Friday, February 22, 13http://raventools.com (Open Calais)
Friday, February 22, 13http://rt.ly
Friday, February 22, 13http://www.textbroker.com/
Friday, February 22, 13http://www.writeraccess.com/
Friday, February 22, 13http://raventools.com (Scribe Analysis)
Friday, February 22, 13http://www.zemanta.com/
Establish and grow my                             social presenceFriday, February 22, 13
Friday, February 22, 13http://knowem.com/
Friday, February 22, 13http://sendible.com/
Friday, February 22, 13http://bufferapp.com/
Friday, February 22, 13http://sproutsocial.com/
Friday, February 22, 13http://raventools.com Manage all/multiple accounts in one location -- Hootsuite, UberVU,Social Fres...
Friday, February 22, 13http://raventools.com
Friday, February 22, 13https://www.stumbleupon.com/pd
Friday, February 22, 13http://www.zemantamedia.com/ (also auto exports via API to Raven’s Link Manager)
Finding and Managing                                  SitesFriday, February 22, 13
Friday, February 22, 13Buzzstream, which is works well for large teams that want a more spreadsheet-likeexperience
Friday, February 22, 13
Friday, February 22, 13Google blog search is the easiest way to find blogs and bloggers
Friday, February 22, 13Add sites to Link Manager using Chrome Toolbar -- also leave notes to share with team orremind myself
Friday, February 22, 13http://raventools.com
Friday, February 22, 13Ontolo link prospecting -- exports to via API to Raven
Friday, February 22, 13Link Prospector -- exports to via API to Raven
Friday, February 22, 13http://raventools.com
Finding and Managing                                ContactsFriday, February 22, 13
Friday, February 22, 13http://raventools.com Use Find Contacts feature and create contact associated with linkrecord
Friday, February 22, 13http://www.fullcontact.com/ Use FullContact to get additional info once you know their emailor soci...
Friday, February 22, 13Use Google Ripples to find connected contacts/networks
Friday, February 22, 13Create lists in Twitter to help you better target people
Friday, February 22, 13http://followerwonk.com
Friday, February 22, 13https://www.peerindex.com/
Friday, February 22, 13Create non-crappy message templates and keep track of messages -- Raven does this andbuzzstream doe...
Friday, February 22, 13http://toutapp.com
Monitor PerformanceFriday, February 22, 13
Friday, February 22, 13http://simplymeasured.com
Friday, February 22, 13http://www.customreportsharing.com/
Friday, February 22, 13http://raventools.com
Friday, February 22, 13build reports for your customers
Bam!Friday, February 22, 13
Upcoming SlideShare
Loading in …5
×

Tools Shoot Out - SEMPDX SearchFest

3,247 views

Published on

Jon Henshaw walks you through the tools he recommends when doing an Internet marketing campaign.

Published in: Self Improvement

Tools Shoot Out - SEMPDX SearchFest

  1. 1. Tools Shoot Out Jon Henshaw Co-Founder & CPO Raven Internet Marketing Tools @RavenJonFriday, February 22, 13
  2. 2. Let’s start at the beginningFriday, February 22, 13
  3. 3. Friday, February 22, 13http://domai.nr/
  4. 4. Friday, February 22, 13http://www.domaintools.com/
  5. 5. Friday, February 22, 13http://wordpress.org/
  6. 6. Friday, February 22, 13http://www.initializr.com/
  7. 7. Friday, February 22, 13http://lab.maltewassermann.com/viewport-resizer/
  8. 8. WordPress Plugins • Header Footer • Schema Creator • Gravity Forms • Go Codes • W3 Total Cache (AWS)Friday, February 22, 13
  9. 9. Now let’s optimize the crap out of this site!Friday, February 22, 13
  10. 10. Friday, February 22, 13http://www.screamingfrog.co.uk/seo-spider/
  11. 11. Friday, February 22, 13http://raventools.com/
  12. 12. Friday, February 22, 13http://gtmetrix.com/
  13. 13. Time for research!Friday, February 22, 13
  14. 14. Friday, February 22, 13http://raventools.com/blog/seo-competitor-analysis-checklist/
  15. 15. Friday, February 22, 13Who are your competitors? Google it.
  16. 16. Friday, February 22, 13http://www.opensiteexplorer.org/
  17. 17. Friday, February 22, 13https://www.majesticseo.com/
  18. 18. Friday, February 22, 13http://raventools.com
  19. 19. Friday, February 22, 13http://raventools.com
  20. 20. Friday, February 22, 13http://semrush.com
  21. 21. Strategy • Content • Social • Link Building / Outreach • EmailFriday, February 22, 13
  22. 22. Goals • Affiliate Links • Newsletter Signup • Interest/Leads Form • Page Views • General Traffic/ Conversion ImprovementsFriday, February 22, 13
  23. 23. Friday, February 22, 13http://gaconfig.com/
  24. 24. Friday, February 22, 13http://piwik.org/
  25. 25. Friday, February 22, 13http://piwik.org/docs/tracking-goals-web-analytics/
  26. 26. Time to create some content!Friday, February 22, 13
  27. 27. Friday, February 22, 13http://raventools.com (Open Calais)
  28. 28. Friday, February 22, 13http://rt.ly
  29. 29. Friday, February 22, 13http://www.textbroker.com/
  30. 30. Friday, February 22, 13http://www.writeraccess.com/
  31. 31. Friday, February 22, 13http://raventools.com (Scribe Analysis)
  32. 32. Friday, February 22, 13http://www.zemanta.com/
  33. 33. Establish and grow my social presenceFriday, February 22, 13
  34. 34. Friday, February 22, 13http://knowem.com/
  35. 35. Friday, February 22, 13http://sendible.com/
  36. 36. Friday, February 22, 13http://bufferapp.com/
  37. 37. Friday, February 22, 13http://sproutsocial.com/
  38. 38. Friday, February 22, 13http://raventools.com Manage all/multiple accounts in one location -- Hootsuite, UberVU,Social Fresh, Raven
  39. 39. Friday, February 22, 13http://raventools.com
  40. 40. Friday, February 22, 13https://www.stumbleupon.com/pd
  41. 41. Friday, February 22, 13http://www.zemantamedia.com/ (also auto exports via API to Raven’s Link Manager)
  42. 42. Finding and Managing SitesFriday, February 22, 13
  43. 43. Friday, February 22, 13Buzzstream, which is works well for large teams that want a more spreadsheet-likeexperience
  44. 44. Friday, February 22, 13
  45. 45. Friday, February 22, 13Google blog search is the easiest way to find blogs and bloggers
  46. 46. Friday, February 22, 13Add sites to Link Manager using Chrome Toolbar -- also leave notes to share with team orremind myself
  47. 47. Friday, February 22, 13http://raventools.com
  48. 48. Friday, February 22, 13Ontolo link prospecting -- exports to via API to Raven
  49. 49. Friday, February 22, 13Link Prospector -- exports to via API to Raven
  50. 50. Friday, February 22, 13http://raventools.com
  51. 51. Finding and Managing ContactsFriday, February 22, 13
  52. 52. Friday, February 22, 13http://raventools.com Use Find Contacts feature and create contact associated with linkrecord
  53. 53. Friday, February 22, 13http://www.fullcontact.com/ Use FullContact to get additional info once you know their emailor social handle
  54. 54. Friday, February 22, 13Use Google Ripples to find connected contacts/networks
  55. 55. Friday, February 22, 13Create lists in Twitter to help you better target people
  56. 56. Friday, February 22, 13http://followerwonk.com
  57. 57. Friday, February 22, 13https://www.peerindex.com/
  58. 58. Friday, February 22, 13Create non-crappy message templates and keep track of messages -- Raven does this andbuzzstream does too, but Toutapp is AMAZING at this.
  59. 59. Friday, February 22, 13http://toutapp.com
  60. 60. Monitor PerformanceFriday, February 22, 13
  61. 61. Friday, February 22, 13http://simplymeasured.com
  62. 62. Friday, February 22, 13http://www.customreportsharing.com/
  63. 63. Friday, February 22, 13http://raventools.com
  64. 64. Friday, February 22, 13build reports for your customers
  65. 65. Bam!Friday, February 22, 13

×