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Smart Ears: Social Media Monitoring for Strategic Business Decisions

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Smart Ears: Social Media Monitoring for Strategic Business Decisions

  1. 1. SMART EARS Social Media Monitoring for Strategic Business DecisionsArienne Holland, Communications Director | @RavenArienne | #explore
  2. 2. SMART EARS “There’s a reason God gave us two ears and only one mouth: listening is twice as important as talking. “But he gave us 10 fingers … he must really want us to poke things!” — Kenneth, 30 Rock @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
  3. 3. SMART EARS 1) It’s proactive, not reactive. @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
  4. 4. SMART EARS 2) It drives better business decisions. @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
  5. 5. SMART EARS 3) It requires thought, time and tools. @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
  6. 6. SMART EARS 1) It’s proactive, not reactive. @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
  7. 7. SMART EARS 1) It’s proactive, not reactive. Strategy: Monitor more than vanity. @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
  8. 8. SMART EARS “Listen up Fives, a Ten is speaking.” — Jenna, 30 Rock @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
  9. 9. SMART EARS 1) It’s proactive, not reactive. Not necessarily this … @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
  10. 10. SMART EARS 1) It’s proactive, not reactive. … more like this. @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
  11. 11. SMART EARS 1) It’s proactive, not reactive. Strategy: Go where your people are. @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
  12. 12. SMART EARS @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
  13. 13. SMART EARS 1) It’s proactive, not reactive. Bob could set up a Twitter account for his auto parts supply business … @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
  14. 14. SMART EARS 1) It’s proactive, not reactive. … or Bob could invest the same time in auto forums, where thousands are asking for help. @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
  15. 15. SMART EARS @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
  16. 16. SMART EARS 2) It drives better business decisions. @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
  17. 17. SMART EARS 2) It drives better business decisions. Strategy: Use words real people use. @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
  18. 18. SMART EARS “Remember everyone, just don’t be yourselves.” — Jack, 30 Rock @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
  19. 19. SMART EARS 2) It drives better business decisions. It may be as old as Zagat … @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
  20. 20. SMART EARS 2) It drives better business decisions. … but mine forums, feedback and surveys to find those real words for your marketing. @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
  21. 21. SMART EARS @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
  22. 22. SMART EARS @RavenTools | | #explore
  23. 23. SMART EARS 2) It drives better business decisions. “Understanding how customers see things is important.” — Maura Ginty, Autodesk via TopRank blog @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
  24. 24. SMART EARS 2) It drives better business decisions. Strategy: Teach the way people prefer. @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
  25. 25. SMART EARS 2) It drives better business decisions. @ZAGGdaily’s invisibleSHIELD @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
  26. 26. SMART EARS 2) It drives better business decisions. ZAGG developed new products that people needed to learn … @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
  27. 27. SMART EARS 2) It drives better business decisions. … and discovered video was best. @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
  28. 28. SMART EARS 2) It drives better business decisions. So did Sony. @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
  29. 29. SMART EARS @RavenTools
  30. 30. SMART EARS 2) It drives better business decisions. Strategy: Verify product decisions. @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
  31. 31. SMART EARS 2) It drives better business decisions. Bacardi Dragon Berry + mango + St. Germain + white cranberry juice + jalepeño = Ugh. But why? @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
  32. 32. SMART EARS 2) It drives better business decisions. The too-spicy culprit? @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
  33. 33. SMART EARS 2) It drives better business decisions. Strategy:Beat competition to market. @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
  34. 34. SMART EARS @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
  35. 35. SMART EARS 2) It drives better business decisions. Zooey’s nails were fun … @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
  36. 36. SMART EARS 2) It drives better business decisions. … but criticized for being sloppy. @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
  37. 37. SMART EARS 2) It drives better business decisions. Maria could offer to do it better. Or she could teach a DIY class … @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
  38. 38. SMART EARS 2) It drives better business decisions. … that turns into a nail-art series. @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
  39. 39. SMART EARS 3) It requires thought, time and tools. @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
  40. 40. SMART EARS 3) It requires thought, time and tools. Get advice … “It is good to rub and polish our brain against that of others.” — Michel de Montaigne @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
  41. 41. SMART EARS 3) It requires thought, time and tools. … but think independently, too. That’s how you stand apart. @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
  42. 42. SMART EARS “So what’s your religion, Liz Lemon?” “I pretty much just do whatever Oprah tells me to do.” — Tracy to Liz, 30 Rock @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
  43. 43. SMART EARS Recap @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
  44. 44. SMART EARS 1) It’s proactive, not reactive. Monitor more than vanity. Go where your people are. @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
  45. 45. SMART EARS 2) It drives better business decisions. Use words real people use. Teach the way people prefer. Verify product decisions. Beat competition to market. @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
  46. 46. SMART EARS 3) It requires thought, time and tools. Get advice, but use your own brain. Invest time wisely. Find the right tools for you. @RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
  47. 47. THANKS FOR LISTENINGArienne Holland, Communications Director | @RavenArienne | #explore

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