When Google begs you to follow their SEO guidelines, they want us to keep using them. Here are three SEO tactics that will stand the test of time:
1) Build a machine-friendly website. You want a website that’s easy for a search engine robot to crawl, free from technical errors, loads fast, and one you can view on popular mobile devices.
2) Get relevant links pointing at good content. Link popularity is still the dominant ranking factor. Links on a page are only seen as trust signals if the page itself has trust and authority.
3) Target keywords based on what people actually search. When you target keywords based on user intent, you’ll likely attract more people who take some action.