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3 SEO Tactics Google's Begging You To Use

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When Google begs you to follow their SEO guidelines, they want us to keep using them. Here are three SEO tactics that will stand the test of time:

1) Build a machine-friendly website. You want a website that’s easy for a search engine robot to crawl, free from technical errors, loads fast, and one you can view on popular mobile devices.

2) Get relevant links pointing at good content. Link popularity is still the dominant ranking factor. Links on a page are only seen as trust signals if the page itself has trust and authority.

3) Target keywords based on what people actually search. When you target keywords based on user intent, you’ll likely attract more people who take some action.

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3 SEO Tactics Google's Begging You To Use

  1. 1. 3 SEO Tactics
 That Search Engines Are Begging You To Use 3 SEO Tactics Search Engines Beg You To Use | @RavenNickiB | #MarketingUnited NICOLETTE BEARD, DIGITAL MARKETING MANAGER
  2. 2. How did we get here? 3 SEO Tactics Search Engines Beg You To Use | @RavenNickiB | #MarketingUnited A BRIEF HISTORY OF SEARCH
  3. 3. In the beginning was AOL. 3 SEO Tactics Search Engines Beg You To Use | @RavenNickiB | #MarketingUnited
  4. 4. 3 SEO Tactics Search Engines Beg You To Use | @RavenNickiB | #MarketingUnited AOL 1.2% Ask 2% Yahoo 11.8% Microsoft 19.7% Google 65.3% Now there is Google.
  5. 5. 3 SEO Tactics Search Engines Beg You To Use | @RavenNickiB | #MarketingUnited Search engines have evolved beyond simple formulas.
  6. 6. They want your money. 3 SEO Tactics Search Engines Beg You To Use | @RavenNickiB | #MarketingUnited
  7. 7. 3 SEO Tactics Search Engines Beg You To Use | @RavenNickiB | #MarketingUnited Stop chasing the algorithm.
  8. 8. Search results are all different depending on… 3 SEO Tactics Search Engines Beg You To Use | @RavenNickiB | #MarketingUnited • What keyword topic you’re searching for • Which data center you’re getting • What location you’re searching from • Whether you’re signed into your Google, Bing
 or Yahoo! accounts
  9. 9. • What type of device you’re searching from • If the term is a hot topic, triggering freshness algorithms • Whether the search engine is testing a new feature that day Search results are all different depending on… 3 SEO Tactics Search Engines Beg You To Use | @RavenNickiB | #MarketingUnited
  10. 10. 3 SEO Tactics Search Engines Beg You To Use | @RavenNickiB | #MarketingUnited
  11. 11. 3 long-haul SEO tactics 3 SEO Tactics Search Engines Beg You To Use | @RavenNickiB | #MarketingUnited THEY’RE BEGGING YOU
  12. 12. Build a machine-friendly website. 3 SEO Tactics Search Engines Beg You To Use | @RavenNickiB | #MarketingUnited 1
  13. 13. That means easy to crawl. 3 SEO Tactics Search Engines Beg You To Use | @RavenNickiB | #MarketingUnited
  14. 14. That means easy to understand. 3 SEO Tactics Search Engines Beg You To Use | @RavenNickiB | #MarketingUnited
  15. 15. That means ‘juuuust right.’ 3 SEO Tactics Search Engines Beg You To Use | @RavenNickiB | #MarketingUnited
  16. 16. That means mobile ready & fast. 3 SEO Tactics Search Engines Beg You To Use | @RavenNickiB | #MarketingUnited
  17. 17. We’re past the tipping point. 3 SEO Tactics Search Engines Beg You To Use | @RavenNickiB | #MarketingUnited
  18. 18. 2Get relevant links pointing at
 good content. 3 SEO Tactics Search Engines Beg You To Use | @RavenNickiB | #MarketingUnited
  19. 19. Effective link building is about balance. 3 SEO Tactics Search Engines Beg You To Use | @RavenNickiB | #MarketingUnited
  20. 20. 3 SEO Tactics Search Engines Beg You To Use | @RavenNickiB | #MarketingUnited Effective link building is about smart choices.
  21. 21. Target keywords
 based on what people actually search. 3 SEO Tactics Search Engines Beg You To Use | @RavenNickiB | #MarketingUnited 3
  22. 22. Understand the reasons people search. 3 SEO Tactics Search Engines Beg You To Use | @RavenNickiB | #MarketingUnited • Navigational: direct searches for a specific thing • Informational: question-based, looking for info • Commercial: may lead to a future purchase • Transactional: intend to convert (buy or subscribe)
  23. 23. 3 SEO Tactics Search Engines Beg You To Use | @RavenNickiB | #MarketingUnited Don’t leave people confused. Create content that answers questions implied by your keyword choices.
  24. 24. 3 SEO Tactics Search Engines Beg You To Use | @RavenNickiB | #MarketingUnited Use visual cues in your content. Use keywords in natural ways to reinforce that your website
 is the right destination.
  25. 25. Visual cue 1: Title tags 3 SEO Tactics Search Engines Beg You To Use | @RavenNickiB | #MarketingUnited • Prominence. Place most important keywords first. • Proximity. Group keywords in a way that a person would search naturally. • Density. One or two variations of your target keyword helps. Don’t make it read like spam. • Appeal. Give visitors a reason to click.
  26. 26. Visual cue 2: Meta descriptions 3 SEO Tactics Search Engines Beg You To Use | @RavenNickiB | #MarketingUnited • Compelling. A well-written description can make the difference between someone clicking your listing or not. Motivate people to click your listing. • Unique. Every major page on your site should have a unique meta description tag. It’s better to have no meta description than duplicate meta descriptions.
  27. 27. Visual cue 3: File names 3 SEO Tactics Search Engines Beg You To Use | @RavenNickiB | #MarketingUnited • Influence. While not a ranking factor, keywords placed here can influence click throughs. • Exponential influence. Increases the chance that other sites linking to you will use those names in their anchor text.
  28. 28. Visual cue 4: Header Tags 3 SEO Tactics Search Engines Beg You To Use | @RavenNickiB | #MarketingUnited • H1, H2, H3, etc. Be sure they make sense to both the search engines and your human site visitors. • Logical. Don’t repeat keywords in abnormal ways just to increase keyword density. • Not design elements. Use Cascading Style Sheets (CSS) to modify the size of text found within the header tags to personalize them for your site.
  29. 29. What can we expect? 3 SEO Tactics Search Engines Beg You To Use | @RavenNickiB | #MarketingUnited PERSPECTIVE FOR THE LONG HAUL
  30. 30. These are long-haul tactics. 3 SEO Tactics Search Engines Beg You To Use | @RavenNickiB | #MarketingUnited 1Build a
 machine-friendly website. 2Get relevant links pointing at good content. 3Target keywords based on what
 people search.
  31. 31. Google changes only because people change. 3 SEO Tactics Search Engines Beg You To Use | @RavenNickiB | #MarketingUnited
  32. 32. 3 SEO Tactics Search Engines Beg You To Use | @RavenNickiB | #MarketingUnited
  33. 33. Visit raventools.com 3 SEO Tactics Search Engines Beg You To Use | @RavenNickiB | #MarketingUnited No credit card now, no obligation later.

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