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INBOUND
LINK BUILDING
MAKEOVER
Online Marketing Training
Nicolette V. Beard
March 25, 2015
Nicolette Beard
Digital Marketing Manager
@RavenNickiB
Seasoned online marketer
Experienced SEO
What we’ll learn
• Link building for boring businesses
• Link building in competitive industries
• Which Raven tools help ...
1. Think beyond your service or product.
2. Build customer relationships.
3. Advocate for your customers.
BORING
BUSINESSES
Invoice factoring
Link Building for Boring Businesses | Example
Link Building for Boring Businesses | Example
Always start with

basic research.
Link Building for Boring Businesses | Step 1 | Basic research
1. Research your own URL.
2. Find keywords to research
competitive landscape.
3. Search broadly, then drill down.
4. Gathe...
Sort competitors by Domain Authority

for the first round of broad research to identify

link opportunities quickly.
Use Re...
Seek out the financial editor for a story pitch on
helping female-owned businesses through proper
accounts receivable manag...
IDEA!
Join the community. Become part of the conversation.
Link Building for Boring Businesses | Gather ideas
Send in a post to become a guest blogger.
Link Building for Boring Businesses | Gather ideas
IDEA!
Link Building for Boring Businesses | Step 2 | Refine research
Drill down
and refine your
research.
1. Type one of your keywords into
Raven’s Site Finder.
2. Make note of the 10 ranking sites.
3. Drill down to find websites...
Link Building for Boring Businesses | Step 2 | Refine research
Link Building for Boring Businesses | Step 2 | Refine research
Use Backlink Explorer
Link Building for Boring Businesses | Step 2 | Refine research
IDEA!
Link Building for Boring Businesses | Gather ideas
Link Building for Boring Businesses | Gather ideas
Check out high-quality directories. This one has a
Domain Authority of ...
1. Think beyond your service or product.
2. Build customer relationships.
3. Advocate for your customers.
COMPETITIVE
INDU...
Travel
Link Building for Competitive Industries | Example
Link Building for Competitive Industries | Example
Link Building for Competitive Industries | Example
1. Think beyond your service or product
= sell adventure and fun
2. Bui...
Always start with

basic research.
Link Building for Competitive Industries | Step 1 | Basic research
1. Research your own URL.
2. Find keywords to research
competitive landscape. In this case,
they were mostly branded (whic...
Link Building for Boring Businesses | Step 2 | Refine research
Drill down and
refine your
research.
1. Type one of your keywords into
Raven’s Site Finder.
2. Make note of the 10 ranking sites.
3. Drill down to find websites...
Link Building for Competitive Industries | Step 2 | Refine research
Link Building for Competitive Industries | Step 2 | Refine research
IDEA!
Link Building for Competitive Industries | Gather ideas
Submit a family adventure video, or, better yet,

create you...
IDEA!
Link Building for Competitive Industries | Gather ideas
Create a sweepstakes for the Kissimmee park.
Link Building for Competitive Industries | Step 2 | Refine research
Link Building for Competitive Industries | Step 2 | Refine research
Scan for links with a Citation Flow above 40 to build
a...
Use Link Manager
1. Position yourself as an Online
Publicist, not as a link builder.
2. Ask them, “What’s the lifetime value

of a customer...
What we learned
It’s possible to build links for
dry, boring industries as well as
highly competitive sectors.
What we learned
To build a link prospect list
quickly, it helps to use quality/
authority signals, like Citation
Flow and ...
What we learned
Research Central, Backlink
Explorer and Site Finder can do
a lot of the hard work for you.
Link Manager ke...
QUESTIONS?
help@raventools.com
How To Drive Traffic With Proven Link Building Tactics
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How To Drive Traffic With Proven Link Building Tactics

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Link building tactics have evolved over the years, but link building in 2015 is still possible, when you approach it with the right mind set and toolset, like Raven Tools.

A common complaint we hear from customers is how hard it is to build links for a boring business. Clear your mind and dare to be curious. The same principles apply when building links for any website.

When building a list of link prospects, (1) think beyond your service or product. Find the hook. (2) Look to build customer relationships. Where might they be gathering? (3) Advocate for your customers when you can.

Many businesses in a competitive industry, like travel, find link building challenging. Try to think as an online publicist, rather than a link builder. Because the perfect link sends traffic as well as adds to the quality of your backlink profile.

In this online marketing training, using SEO tools, you will learn that it's possible

To build links for dry, boring industries as well as highly competitive sectors.

To build a link prospect list quickly, following quality/authority signals, like Citation Flow and Domain Authority, 
as an initial screen.

To let software tools, like Raven, do a lot of the hard work for you

Published in: Marketing
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How To Drive Traffic With Proven Link Building Tactics

  1. 1. INBOUND LINK BUILDING MAKEOVER Online Marketing Training Nicolette V. Beard March 25, 2015
  2. 2. Nicolette Beard Digital Marketing Manager @RavenNickiB Seasoned online marketer Experienced SEO
  3. 3. What we’ll learn • Link building for boring businesses • Link building in competitive industries • Which Raven tools help you build links PLUS… How to pitch these services
  4. 4. 1. Think beyond your service or product. 2. Build customer relationships. 3. Advocate for your customers. BORING BUSINESSES
  5. 5. Invoice factoring Link Building for Boring Businesses | Example
  6. 6. Link Building for Boring Businesses | Example
  7. 7. Always start with
 basic research. Link Building for Boring Businesses | Step 1 | Basic research
  8. 8. 1. Research your own URL. 2. Find keywords to research competitive landscape. 3. Search broadly, then drill down. 4. Gather ideas along the way. Link Building for Boring Businesses | Step 1 | Basic research
  9. 9. Sort competitors by Domain Authority
 for the first round of broad research to identify
 link opportunities quickly. Use Research Central
  10. 10. Seek out the financial editor for a story pitch on helping female-owned businesses through proper accounts receivable management. IDEA! Link Building for Boring Businesses | Gather ideas
  11. 11. IDEA! Join the community. Become part of the conversation. Link Building for Boring Businesses | Gather ideas
  12. 12. Send in a post to become a guest blogger. Link Building for Boring Businesses | Gather ideas IDEA!
  13. 13. Link Building for Boring Businesses | Step 2 | Refine research Drill down and refine your research.
  14. 14. 1. Type one of your keywords into Raven’s Site Finder. 2. Make note of the 10 ranking sites. 3. Drill down to find websites that are linking to these top ranking sites. 4. Rinse and repeat. Link Building for Boring Businesses | Step 2 | Refine research
  15. 15. Link Building for Boring Businesses | Step 2 | Refine research
  16. 16. Link Building for Boring Businesses | Step 2 | Refine research Use Backlink Explorer
  17. 17. Link Building for Boring Businesses | Step 2 | Refine research
  18. 18. IDEA! Link Building for Boring Businesses | Gather ideas
  19. 19. Link Building for Boring Businesses | Gather ideas Check out high-quality directories. This one has a Domain Authority of 88 — with more opportunities. IDEA!
  20. 20. 1. Think beyond your service or product. 2. Build customer relationships. 3. Advocate for your customers. COMPETITIVE INDUSTRIES
  21. 21. Travel Link Building for Competitive Industries | Example
  22. 22. Link Building for Competitive Industries | Example
  23. 23. Link Building for Competitive Industries | Example 1. Think beyond your service or product = sell adventure and fun 2. Build customer relationships
 = focus on value and convenience 3. Advocate for your customers
 = create family memories
  24. 24. Always start with
 basic research. Link Building for Competitive Industries | Step 1 | Basic research
  25. 25. 1. Research your own URL. 2. Find keywords to research competitive landscape. In this case, they were mostly branded (which represents an onpage SEO opportunity). 3. Focus on mid- to long-tail keywords. 4. Gather ideas along the way. Link Building for Competitive Industries | Step 1 | Basic research
  26. 26. Link Building for Boring Businesses | Step 2 | Refine research Drill down and refine your research.
  27. 27. 1. Type one of your keywords into Raven’s Site Finder. 2. Make note of the 10 ranking sites. 3. Drill down to find websites that are linking to these top ranking sites. 4. Rinse and repeat. Link Building for Boring Businesses | Step 2 | Refine research
  28. 28. Link Building for Competitive Industries | Step 2 | Refine research
  29. 29. Link Building for Competitive Industries | Step 2 | Refine research
  30. 30. IDEA! Link Building for Competitive Industries | Gather ideas Submit a family adventure video, or, better yet,
 create your own YouTube channel.
  31. 31. IDEA! Link Building for Competitive Industries | Gather ideas Create a sweepstakes for the Kissimmee park.
  32. 32. Link Building for Competitive Industries | Step 2 | Refine research
  33. 33. Link Building for Competitive Industries | Step 2 | Refine research Scan for links with a Citation Flow above 40 to build a link prospect list quickly, in Link Manager.
  34. 34. Use Link Manager
  35. 35. 1. Position yourself as an Online Publicist, not as a link builder. 2. Ask them, “What’s the lifetime value
 of a customer?” 3. Use Google Analytics Goals. HOW DO I PITCH THIS TO MY CLIENTS?
  36. 36. What we learned It’s possible to build links for dry, boring industries as well as highly competitive sectors.
  37. 37. What we learned To build a link prospect list quickly, it helps to use quality/ authority signals, like Citation Flow and Domain Authority,
 as an initial screen.
  38. 38. What we learned Research Central, Backlink Explorer and Site Finder can do a lot of the hard work for you. Link Manager keeps it all in one place.
  39. 39. QUESTIONS? help@raventools.com

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