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@JeremyRiveraSEO
@RavenTools
How To Map Potential
Revenue From Your Organic
Keywords
Jeremy Rivera - Director of SEO & Con...
@JeremyRiveraSEO
@RavenTools
“One man's "magic" is another man's engineering.” -
Robert Heinlein
@JeremyRiveraSEO
@RavenTools
Ultimately, keyword volume data and ranking info
is meaningless unless you tie it to revenue.
@JeremyRiveraSEO
@RavenTools
@JeremyRiveraSEO
@RavenTools
Create Segmented Forecast
● Create a keyword forcast/index for each major UNIQUE
SELLING PROP...
@JeremyRiveraSEO
@RavenTools
Break Out Your Keyword Phrase
@JeremyRiveraSEO
@RavenTools
Get Your Keyword List + Volume
@JeremyRiveraSEO
@RavenTools
Apply Some Math!
● Create an estimate of what % of that traffic you would
capture
● Est. 35% ...
@JeremyRiveraSEO
@RavenTools
Apply Some Math!
@JeremyRiveraSEO
@RavenTools
● Easy mode: Estimate 7.5% of total volume if you ranked on
page 1, but not in top 3 for all ...
@JeremyRiveraSEO
@RavenTools
Remember clicks are not conversions!
● Multiply that organic traffic by your site’s average O...
@JeremyRiveraSEO
@RavenTools
Get Your Organic Conversion Rate
@JeremyRiveraSEO
@RavenTools
Remember “leads” are not sales
● Multiply your est. leads by your estimated Close rate for
le...
@JeremyRiveraSEO
@RavenTools
Remember “leads” are not sales
● Multiply the number of leads by the average Revenue per
new ...
@JeremyRiveraSEO
@RavenTools
@JeremyRiveraSEO
@RavenTools
BOOM! A reasonable SEO revenue projection
● Make a copy of the worksheet
@JeremyRiveraSEO
@RavenTools
Do #ALLTHETHINGS in One Place
Did I mention that with Raven Tools you can:
● Identify & repor...
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How to map potential revenue from your organic keywords

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https://raventools.com Want to know just how much revenue your SEO campaign can generate? Here's a step by step process to connect your keyword research to your business revenue.

Published in: Marketing
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  • DOWNLOAD FULL eBOOK INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF eBook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB eBook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc eBook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF eBook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB eBook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc eBook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookeBOOK Crime, eeBOOK Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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How to map potential revenue from your organic keywords

  1. 1. @JeremyRiveraSEO @RavenTools How To Map Potential Revenue From Your Organic Keywords Jeremy Rivera - Director of SEO & Content Marketing for Raventools.com
  2. 2. @JeremyRiveraSEO @RavenTools “One man's "magic" is another man's engineering.” - Robert Heinlein
  3. 3. @JeremyRiveraSEO @RavenTools Ultimately, keyword volume data and ranking info is meaningless unless you tie it to revenue.
  4. 4. @JeremyRiveraSEO @RavenTools
  5. 5. @JeremyRiveraSEO @RavenTools Create Segmented Forecast ● Create a keyword forcast/index for each major UNIQUE SELLING PROPOSITION ● Create a keyword forcast/index for each major UNIQUE TOPICAL CONNECTION ● Use a Keyword Tool to get the total monthly volume
  6. 6. @JeremyRiveraSEO @RavenTools Break Out Your Keyword Phrase
  7. 7. @JeremyRiveraSEO @RavenTools Get Your Keyword List + Volume
  8. 8. @JeremyRiveraSEO @RavenTools Apply Some Math! ● Create an estimate of what % of that traffic you would capture ● Est. 35% percent goes to #1 ranking, but you’re UNLIKELY to rank #1 for EVERY keyword
  9. 9. @JeremyRiveraSEO @RavenTools Apply Some Math!
  10. 10. @JeremyRiveraSEO @RavenTools ● Easy mode: Estimate 7.5% of total volume if you ranked on page 1, but not in top 3 for all your keywords. Position 4 8.98% Position 5 9.21% Position 6 6.73% Position 7 7.61% Position 8 6.92% Position 9 5.52% Position 10 7.95% Average 7.56%
  11. 11. @JeremyRiveraSEO @RavenTools Remember clicks are not conversions! ● Multiply that organic traffic by your site’s average Organic Conversion rate to get Estimated leads. ○ # of “True Conversions”/# of Sessions
  12. 12. @JeremyRiveraSEO @RavenTools Get Your Organic Conversion Rate
  13. 13. @JeremyRiveraSEO @RavenTools Remember “leads” are not sales ● Multiply your est. leads by your estimated Close rate for leads ○ *Only for lead/sale based businesses, eCommerce can skip this step
  14. 14. @JeremyRiveraSEO @RavenTools Remember “leads” are not sales ● Multiply the number of leads by the average Revenue per new client/sale ○ Estimate your revenue per month from 1 new client ○ Multiply by average client lifespan
  15. 15. @JeremyRiveraSEO @RavenTools
  16. 16. @JeremyRiveraSEO @RavenTools BOOM! A reasonable SEO revenue projection ● Make a copy of the worksheet
  17. 17. @JeremyRiveraSEO @RavenTools Do #ALLTHETHINGS in One Place Did I mention that with Raven Tools you can: ● Identify & report what conversions you’re generating from changes in organic traffic ● Identify what links you’ve built that are generating conversions ● Identify what errors you have on your site so you can prioritize them by impact.

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