Social Media Lessons From a Community of Marketers

1,026 views

Published on

Raven Tools' social media strategy and favorite tools. Presented by Raven Tools CMO Brannan Atkinson on June 18, 2012 to DFW Social Media Marketing.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,026
On SlideShare
0
From Embeds
0
Number of Embeds
205
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Social Media Lessons From a Community of Marketers

    1. 1. Social Media Lessons from aCommunity of Marketers Brannan Atkinson, APR Chief Marketing Officer @RavenGiant
    2. 2. www.slideshare.net/raventools
    3. 3. Marketplace Raven marketingRaven social media strategy Tools we love
    4. 4. Courtney SeiterRaven CommunityManager@RavenCourts
    5. 5. Courtney SeiterRaven CommunityManager@RavenCourts
    6. 6. Courtney SeiterRaven CommunityManager@RavenCourts +300%
    7. 7. Social mediamarketplace
    8. 8. What drives social media Publishing Sharing Measuring
    9. 9. Social media map
    10. 10. Don’t forget educating.
    11. 11. Raven Tools marketing
    12. 12. Know who you are.
    13. 13. Thomas HoogH&K Strategies Back Bone
    14. 14. Thomas HoogH&K Strategies Back Wish Bone Bone
    15. 15. Thomas HoogH&K Strategies Back Wish Bone Bone Funny Bone
    16. 16. Thomas HoogH&K Strategies Back Wish Bone Bone You Funny Bone
    17. 17. self-funded
    18. 18. Enterprise quality that costs lessself-funded
    19. 19. Enterprise quality that costs less “I’m aself-funded social tool.”
    20. 20. Enterprise quality that costs less “I’m aself-funded social tool.” Do more. Spend less.
    21. 21. Know your target audiences.
    22. 22. SamOnline Marketing StrategistWants - Impress his boss - Show results - Get opportunities/promotionFears - Losing data - Falling in love with a toolTriggers - Working late - Making reports - Being overwhelmed
    23. 23. KellyAgency Owner/Team LeaderWants - Billable hours/productivity - Reporting/visibility - Up to speed quicklyFears - Month end - Losing clientsTriggers - “Can you...?” - Billing hassles - Recommendation from peers
    24. 24. RogerPower UserWants - Data, data and data - Control - AlertsFears - Not knowing first - CompetitionTriggers - Problems with data - Recommendations by influencers
    25. 25. Your clientJob title- Narrative- Wants- Avoids- Fears- Triggers- Keywords- Buying style- Content he/she craves
    26. 26. Measuring social media
    27. 27. Social mediameasurement challenges Consumer control Cross-channel influence Attribution
    28. 28. Social mediameasurement opportunities Analytics Audience segmentation Assisted vs. last-click
    29. 29. Ravensocial media strategy
    30. 30. Primary marketing goal: 30-day trial
    31. 31. LEVEL 1Social engagement (like, follow, RT) Email
    32. 32. LEVEL 1Social engagement LEVEL 2 (like, follow, RT) Blog RSS email Email
    33. 33. LEVEL 1 Social engagement LEVEL 2 (like, follow, RT) Blog RSS email Email LEVEL 3Internet Marketing for Smart People
    34. 34. LEVEL 1 Social engagement LEVEL 2 (like, follow, RT) Blog RSS email Email LEVEL 3 LEVEL 4Internet Marketing Business result for Smart People
    35. 35. LEVEL 1 Social engagement LEVEL 2 (like, follow, RT) Blog RSS email Email LEVEL 3 LEVEL 4Internet Marketing Business result for Smart People social media > RSS email > IMSP email > sale
    36. 36. LEVEL 1 Social engagement LEVEL 2 (like, follow, RT) Blog RSS email Email LEVEL 3 LEVEL 4Marketing software Raven Trial buyers guide social media > RSS email > buyers guide > trial
    37. 37. Blog content Monday: Did you know?Tuesday-Thursday: 1-2 posts Friday: Guest post
    38. 38. We use Twitter for:Blog post syndication Fan engagement Customer service
    39. 39. We use Facebook for: Office culture Pictures and video Polls
    40. 40. We use Facebook for Office culture Event photos and videoPolls related to blog posts
    41. 41. Tools we love.
    42. 42. Twitter communitymanagement
    43. 43. Visualization
    44. 44. Shared CountTracking social shares
    45. 45. Event recaps
    46. 46. Social media curation
    47. 47. The Big Finish Think publishing, sharing, measuring and educating. Know who you are. Know your target audience.Connect the dots to business goals. Be realistic.
    48. 48. www.slideshare.net/raventools
    49. 49. ### Brannan Atkinson, APR Chief Marketing Officerbrannan@raventools.com @RavenGiant

    ×