Content Marketing: 50 Words That Will Help Improve Your Next 500 Blog Posts

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If your goals for 2014 is to get better, faster and more organized at content planning, then you'll want to review this slideshow. Find out how "editorial budgets" — made up of "budget lines" — can help you quickly refill your editorial calendar. Learn definitions, components and organization tips.

This slideshow was part of the Raven Marketing Flight School series and presented live on Thursday, Dec. 19, 2013.

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Content Marketing: 50 Words That Will Help Improve Your Next 500 Blog Posts

  1. 1. How 50 Words Can Improve Your Next 500 Blog Posts
  2. 2. How 50 Words Can Improve Your Next 500 Blog Posts Introduction ARIENNE HOLLAND, Communications Director What I do now: Write, write, write and try to understand developers What I did before: Newspaper, magazine and online editor-stuff and graphic design @RavenArienne | arienne@raventools.com
  3. 3. How 50 Words Can Improve Your Next 500 Blog Posts Introduction Why you’re here GOAL: Get better, faster and more organized at content planning TACTIC: Learn to create editorial budgets with budget lines
  4. 4. How 50 Words Can Improve Your Next 500 Blog Posts Introduction What you’ll learn 1. DEFINITIONS 2. FORMATS: File formats and tools to use 3. ORGANIZATION 4. PROBLEMS
  5. 5. 1. DEFINITIONS
  6. 6. How 50 Words Can Improve Your Next 500 Blog Posts Definitions Editorial Calendar An editorial calendar is a schedule. Think of an editorial calendar — your blank schedule of content marketing — like an empty refrigerator that needs to be restocked every once in a while.
  7. 7. PHOTO CREDIT: yourhandinmine via Compfight cc
  8. 8. How 50 Words Can Improve Your Next 500 Blog Posts Definitions Editorial Budget An editorial budget is a list of content that will help you fill up your editorial calendar. It’s the document you turn to when you need content and want to see at a glance what’s available. Think of an editorial budget like the grocery store where you go shopping to restock your refrigerator.
  9. 9. PHOTO CREDIT: TheeErin via Compfight cc
  10. 10. How 50 Words Can Improve Your Next 500 Blog Posts Definitions Budget Lines Budget lines are the specific content items on your editorial budget. They summarize your content and its supporting pieces for easy reference and planning. Think of these like the individual items you can buy at the grocery store. Anything is available, but you only want certain items to go on your list.
  11. 11. PHOTO CREDIT: lonelysandwich via Compfight cc
  12. 12. 2. FORMATS
  13. 13. How 50 Words Can Improve Your Next 500 Blog Posts Formats Editorial Calendar Editorial calendars are extra handy in… calendar form. Which calendar you use is up to you.
  14. 14. How 50 Words Can Improve Your Next 500 Blog Posts Formats Editorial Calendar Editorial calendars are extra handy in… calendar form. Which calendar you use is up to you. PHOTO CREDIT: photosteve101 via Compfight cc
  15. 15. How 50 Words Can Improve Your Next 500 Blog Posts Formats Editorial Budget Editorial budgets can be any text or spreadsheet document. Store budgets somewhere accessible to the team.
  16. 16. How 50 Words Can Improve Your Next 500 Blog Posts Formats Editorial Budget Editorial budgets can be any text or spreadsheet document. Store budgets somewhere accessible to the team.
  17. 17. How 50 Words Can Improve Your Next 500 Blog Posts Formats Budget Lines Write your personal budget lines anywhere. Then copy them to the team budget document.
  18. 18. How 50 Words Can Improve Your Next 500 Blog Posts Formats Components
  19. 19. How 50 Words Can Improve Your Next 500 Blog Posts Formats
  20. 20. How 50 Words Can Improve Your Next 500 Blog Posts Formats Budget Lines You can use Google Forms to save time and automate this process. Freelancers and writers can fill out the budget line form…
  21. 21. How 50 Words Can Improve Your Next 500 Blog Posts Formats Budget Lines You can use Google Forms to save time and automate this process. …and editors can manage the rest behind the scenes.
  22. 22. 3. ORGANIZATION
  23. 23. How 50 Words Can Improve Your Next 500 Blog Posts Organization Editorial Budget Group the budget lines into logical sections on your editorial budget, depending on your needs. By categories: Quickly find out “We need more type of ______ content.” By authors: See who has time for an assignment. By deadlines: See when you are content “rich” and content “poor.”
  24. 24. 4. PROBLEMS
  25. 25. How 50 Words Can Improve Your Next 500 Blog Posts Problems This crap is gonna happen. • Budget lines are incomplete. How will you enforce the required components? • Budget lines are submitted early but never updated to reflect reality. Who updates? • Budget lines aren’t flexible enough. How will you handle multimedia planning? Graphics? Spinoff of same content into multiple formats?
  26. 26. How 50 Words Can Improve Your Next 500 Blog Posts Problems This crap is gonna happen. • Editorial budget gets too big. Should you consider multiple editorial budgets? • Editorial budget gets stale. When will you clean out the refrigerator?
  27. 27. How 50 Words Can Improve Your Next 500 Blog Posts Problems You’ll still need to talk. Text documents should never substitute 100% for face-to-face or voice-to-voice conversations. The better written your budget lines… The more organized your editorial budget… The more complete your editorial calendar… …the better all your content planning will be.
  28. 28. PHOTO CREDIT: chelseacharliwhite via Compfight cc

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