Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Win a $500 Tim Card Report

175 views

Published on

104,242

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Win a $500 Tim Card Report

  1. 1. Win a $500 Tim Card Gift Card Final Report Client: Black Flag Deals & Sweepstakes.ca Campaign Dates: Sep. 1 – Nov. 30, 2017 Date Prepared: December 1, 2017
  2. 2. Creative
  3. 3. Campaign Report Campaign Statistics 113,873 visitors (total response) 9,314 PURL visitors 69,980 share/social response 34,579 other (unknown response) 61,800 submissions (54.27%) 16,261 unique opt-ins (14.28%) 10,100 new opt-ins 6,204 shares (38.15%)
  4. 4. Google Audience 62,537 visits 32,757 unique visitors 52.4% new visitors 200,086 page views 3.20 pages / visit Average time on site was 00:01:35 minutes 24.70% bounce rate
  5. 5. Email Creative
  6. 6. Email Statistics Campaign Date Sent Delivered Opens Open Rate Clicks Click Rate BFD - TimCard Giveaway 1 09/13/2017 100,878 95,267 9,629 10.11% 3,399 35.30% BFD - TimCard Giveaway 2 10/11/2017 102,018 95,785 9,437 9.85% 3,381 35.83% BFD - TimCard Giveaway 3 11/08/2017 101,695 90,089 7,593 8.43% 1,926 25.37% TOTAL 304,591 281,141 26,659 9.48% 8,706 32.66% * No access to Sweepstakes.ca email statistics.
  7. 7. Traffic Results
  8. 8. Sharing Vehicles
  9. 9. RAVEN5 tracks conversions generated from website traffic, social media traffic & email traffic. We've applied the following average figures for the purpose of applying value to the associated and varied online activity generated. Conversion & Engagement Value Website page views – 200,086 - $6,002.58 Website visits – 62,537 - $62,537.00 Email opens – 26,659 - $2,665.90 Email clicks – 8,706 - $8,706.00 New email opt ins – 10,100 - $60,600.00 Social impression – n/a - n/a Social Facebook – n/a - n/a Social Twitter – n/a – n/a Total Value $140,511.48 Website views $0.03, visit $1.00, time on site $1.00 / Email - open $0.10, click $1.00, opt in $6.00 / Social - impression $0.001, Twitter follower $3.00, Facebook Like $5.00, Coupons Activated $1 Metrics
  10. 10. Congratulations! Yah You! RAVEN5 works with clients solving their primary business challenge, finding new prospects and new customers. We provide services in creative, design, branding, digital, strategy and communications. We work with our clients to find new customers, build online engagement and in-store sales. Creating Experiences as Unique as your Customers The primary objective of contest marketing is to build brand marketing channels. RAVEN5 programs will: • Increase brand awareness • Build email lists • Develop social following • Collect consumer data • Distribute coupons

×