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Win a $500 Tim Card Report

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Black Flag Deals and Sweepstakes.ca's Win a $500 Tim Card Final Contest Marketing Report.

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Win a $500 Tim Card Report

  1. 1. Win a $500 Tim Card Report Client: Black Flag Deals & Sweepstakes.ca Campaign Dates: Nov. 14, 2016 – Mar. 31, 2017 Date Prepared: April 4, 2017 Prepared By: A. Page
  2. 2. Creative
  3. 3. Campaign Report Campaign Statistics
  4. 4. • 225,036 visitors (total response) • 5,624 PURLvisitors • 158,436 share/social response • 60,976 other (unmeasurable response) • 112,465 submissions (49.98%) • 934 unique opt-ins (11.95%) • 712 new opt-ins • 183 shares (19.59%) Overall Results Notes
  5. 5. Google Audience
  6. 6. • Google indicates 92,036 visits • 40,284 unique visitors • 43.8% new visitors • 340,060 page views • 3.69 pages / visit • Average time on site was 00:02:02 minutes • 18.15% bounce rate Google Results
  7. 7. Email Creative
  8. 8. Email Statistics Campaign Date Sent Opens Open Rate Clicks Click Rate Intro 11/17/2017 41,062 3,879 9.45% 786 20.26% MDZ - Win a Tim 01/11/2017 159,580 11,028 6.91% 1,726 15.65% BFD - Win a Tim 01/30/2017 91,067 6,088 6.69% 661 10.86% BFD - Win a Tim 02/08/2017 90,932 5,167 5.68% 542 10.49% Last Chance 03/27/2017 142,074 8,407 5.92% 897 10.67% TOTAL 524,715 34,569 6.59% 4,612 13.34%
  9. 9. Traffic Results
  10. 10. Sharing Vehicles
  11. 11. RAVEN5 tracks conversions generated from website traffic, social media traffic & email traffic. We've applied the following average figures for the purpose of applying value to the associated and varied online activity generated. Conversion & EngagementValue Website views – 340,060 - $10,201.80 Website visit – 92,036 - $92,036.00 Email opens – 34,569 - $3,456.90 Email clicks – 4,612 - $4,612.00 New email opt ins – 16,355 - $98,130.00 Social impression – n/a - n/a Social Facebook – n/a - n/a Social Twitter – n/a – n/a Total Value $208,436.70 Website views $0.03,visit $1.00, time on site $1.00 / Email - open $0.10, click $1.00, opt in $6.00 / Social - impression $0.001,Twitter follower $3.00,Facebook Like $5.00, Coupons Activated $1 Metrics
  12. 12. Congratulations! Yah You! RAVEN5 works with clients solving their primary business challenge,finding new prospects and new customers.We provide services in creative, design,branding,digital,strategy and communications.We work with our clients to find new customers, build online engagementand in-store sales. Creating Experiences as Unique as your Customers The primary objective of contest marketing is to build brand marketing channels.RAVEN5 programs will: • Increase brand awareness • Build email lists • Develop social following • Collectconsumer data • Distribute coupons

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