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Win a $500 Starbucks Gift Card Report

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Sweepstakes.ca & Black Flag Deals' Win a $500 Starbucks Gift Card Report.

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Win a $500 Starbucks Gift Card Report

  1. 1. Win a $500 Starbucks Gift Card Final Report Client: Black Flag Deals & Sweepstakes.ca Campaign Dates: Feb 28 – May 31, 2017 Date Prepared: June 14, 2017
  2. 2. Creative
  3. 3. Campaign Report Campaign Statistics 112,121 visitors (total response) 3,360 PURL visitors 78,150 share/social response 30,611 other (unknown response) 49,930 submissions (44.53%) 9,225 unique opt-ins (8.23%) 5,542 new opt-ins 2,734 shares (29.64%)
  4. 4. Google Audience Google indicates 37,623 visits 16,464 unique visitors 43.8% new visitors 419,181 page views 3.97 pages / visit Average time on site was 00:01:45 minutes 16.32% bounce rate
  5. 5. Email Creative
  6. 6. Email Statistics Campaign Date Sent Opens Open Rate Clicks Click Rate Intro 04/12/2017 141,247 6,630 4.83% 481 7.25% Email 2 04/27/2017 33,852 2,453 7.35% 733 29.88% Last Chance 05/10/2017 141,073 7,366 5.37% 777 10.55% TOTAL 316,172 16,449 5.20% 1,991 12.10%
  7. 7. Traffic Results
  8. 8. Sharing Vehicles
  9. 9. RAVEN5 tracks conversions generated from website traffic, social media traffic & email traffic. We've applied the following average figures for the purpose of applying value to the associated and varied online activity generated. Conversion & Engagement Value Website page views – 419,181 - $12,575.43 Website visits – 37,623 - $37,623.00 Email opens – 16,449 - $1,644.90 Email clicks – 1,991 - $1,991.00 New email opt ins – 5,542 - $33,252.00 Social impression – n/a - n/a Social Facebook – n/a - n/a Social Twitter – n/a – n/a Total Value $87,086.33 Website views $0.03, visit $1.00, time on site $1.00 / Email - open $0.10, click $1.00, opt in $6.00 / Social - impression $0.001, Twitter follower $3.00, Facebook Like $5.00, Coupons Activated $1 Metrics
  10. 10. Congratulations! Yah You! RAVEN5 works with clients solving their primary business challenge, finding new prospects and new customers. We provide services in creative, design, branding, digital, strategy and communications. We work with our clients to find new customers, build online engagement and in-store sales. Creating Experiences as Unique as your Customers The primary objective of contest marketing is to build brand marketing channels. RAVEN5 programs will: • Increase brand awareness • Build email lists • Develop social following • Collect consumer data • Distribute coupons

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