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Useful Excel Tips for SEO & Website Auditing


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Useful Excel Tips for SEO & Website Auditing

  1. 1. Kill me if these Excel Sheet Tips don’t help you in SEO Ketan Raval
  2. 2. Why We Need Expertise in Excel Sheet for SEO?  • We all know SEO is all about reporting, analysis, data research and a more about planning. Without Spreadsheet SEO People cant imagine life , can they? • My These tips can make life easy for seo expert. • Even if you are not an expert in excel ..using these few tricks will surely help you in managing your day to day seo activities. • It is very helpful in preparing Reporting, Analysis and in Site AuditTwitter @ketanraval
  3. 3. Main Excel Tips • Filtering • Sorting • Freeze Pane • Removing Duplicates • Trimming Domain ( Extract Domain link from long URL) • Preparing Duplicate URL Report • Domain Name Extraction • Conditional Formatting for improving Link Building efforts. I am not going to just tell you that what these function can do but I will explain how you can use it for SEO Purpose in different Cases.Twitter @ketanraval
  4. 4. Sorting • Sorting is very helpful while you are having records with Page Rank , Backlink Count, Page Authority. • Sort Competitor link profile with Page Rank or Page Authority before starting link building.Twitter @ketanraval
  5. 5. Filtering • Filtering will help in site audit & link building • It helps in Finding common page titles, descriptions, keywords, Errors during website audit. • During link prospecting it can help in finding “specific type” of links with your link profile.Twitter @ketanraval
  6. 6. Freezing Pane • During Site Audit and Link Prospecting we need to traverse through thousands of rows, Freezing Pane will help in keeping ‘concentration’ on.Twitter @ketanraval
  7. 7. Removing Duplicates • Remove Duplicates helps in 2 things 1) it remove duplicates which can help in building final report for customer 2) if rows are scattered and have blank rows in between , remove duplicates will also remove blanks Twitter @ketanraval
  8. 8. Proper() Will make your text first word of your text Capital. Where to Use? – Site Audit – Page Title Suggestion – H1 Suggestions
  9. 9. Concatenate()• Will merge cell text in to oneWhere you can use it?- Building K/W List - Content Ideas- Anchor Text Variation - Website Audit
  10. 10. Text To Column • Text To Column -will convert text in to columns according to formula you set • Where to Use • Very Useful in Category / Subcategory / Product Division • Can help in Blog categories.Twitter @ketanraval
  11. 11. IfError & Search • IfError returns Value if specified formula throws error • Search returns no of character from specified string is found • Where to use? • Checking Huge List and finding required links Ex iferror(search(“”,A1),”Non UK) This will help to identify non uk and uk domains…Twitter @ketanraval
  12. 12. Extract Domain Name This is important for everyone in SEO how to extract domain from long url ? Left(ColumnName,Find(“”,A1,8)) If you want to add “ http:// “ on urls which has not “ http:// =IFERROR(SEARCH("http://",ColumnName),"http://"&ColumnName)Twitter @ketanraval
  13. 13. Conditional Formatting • To Mark duplicate Record ‘RED’ from link building red. • Can mark “blog” links “forum” links RED .. Ha? It ll help to find link prospects from huge report right?Twitter @ketanraval
  14. 14. End of Function () • You can stop going further .. Last few slides are about me and my stupid team.. You can save your time by not knowing about us.No I can’t spam my twitter url everywhere… 
  15. 15. Who We are?• We are bunch of people from India ,spending little time on {SEO,Social Media , Link Building, Web Design, Infogrpahics , Android Apps} .. • Trust me very little time  • And after that ??
  16. 16. This is what we do
  17. 17. We believe in using brain .. Nothingcan beat it.. Image Credit Mercedes Benz ..
  18. 18. Need More Ideas ???if you want more ideas or you think you want to give feedback for this shity shit.. You can always contact me here..ketan@letsnurture.comTwitter @ketanravalQuora @ketanravalSkype , ,
  19. 19. Want to know about “letsnurture”• We are here• Facebook LetsNurture• Twitter LetsNurture• Foursquare LetsNurture• Google Plus LetsNurture• Pinterest LetsNurtureMy Next Presentation will be on Technical SEOTools … stay in touch.. ;)