PR&P101 Ags

383 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
383
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Story of the shark in three tanks.
  • PR&P101 Ags

    1. 1. Public Relations & Positioning 101 Raúl A. Pineda Urbina [email_address]
    2. 2. Agenda <ul><li>What is PR&P? </li></ul><ul><li>Communication Channels </li></ul><ul><li>Stakeholders </li></ul><ul><li>The AIESEC Brand </li></ul><ul><li>Visual Guidelines </li></ul><ul><li>Using the Internet </li></ul><ul><li>Promotion of AIESEC in Mexico </li></ul><ul><li>Focus on Recruitment </li></ul><ul><li>Communication Strategies </li></ul><ul><li>Wrap up </li></ul>
    3. 3. What is PR&P? <ul><li>What is this all about after all? </li></ul>
    4. 4. Public Relations & Positioning <ul><li>«The Practice of managing communications between an organization and it’s publics» </li></ul>
    5. 5. How does PR&P Integrate with other areas?
    6. 6. Communication Channels <ul><li>How do we spread our message? </li></ul>
    7. 7. Traditional <ul><li>What? </li></ul><ul><ul><li>Posters </li></ul></ul><ul><ul><li>Flyers </li></ul></ul><ul><ul><li>Business Cards </li></ul></ul><ul><ul><li>Telephone </li></ul></ul><ul><ul><li>Fax </li></ul></ul><ul><li>Questionable Effectivity </li></ul><ul><li>Specific Target Audience </li></ul>
    8. 8. Digital
    9. 12. Stakeholders <ul><li>Who do we target? </li></ul>
    10. 14. The AIESEC Brand <ul><li>What sets us apart </li></ul>
    11. 15. What is a Brand?
    12. 16. The AIESEC Brand Elements
    13. 17. Visual Guidelines <ul><li>Let’s stay away from AIESEC branded pink unicorns here… </li></ul>
    14. 18. <ul><li>The Logo </li></ul><ul><li>Language </li></ul><ul><li>Typography </li></ul><ul><li>Colors </li></ul><ul><li>http://www.myaiesec.net/content/viewwiki.do?contentid=10067369 </li></ul>
    15. 19. Positioning AIESEC in Mexico <ul><li>Why not just @AGS? </li></ul><ul><li>Benefits of a unified brand </li></ul><ul><li>We are all a part of the same </li></ul>
    16. 20. Recruitment <ul><li>Practical Case </li></ul>
    17. 21. Choosing the Correct Media
    18. 22. Don’t forget about Positioning Recruitment is the perfect oportunity to be positioned with your University and Partners
    19. 23. Public Relations Strategy
    20. 24. Wrap up <ul><li>What did we learn today? </li></ul>

    ×