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Van Change Camp Pacheco Vega 2009


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This slide deck was designed to initiate a conversation with participants of Vancouver ChangeCamp '09 on how we can use social media tools to engage in adaptive strategies to climate change in British Columbia and Canada.

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Van Change Camp Pacheco Vega 2009

  1. 1. Coordinating Adaptation to Climate Change through Social Media Dr. Raul Pacheco-Vega (Social media) - @hummingbird604 (Environmental/Public Policy) - @raulpacheco Vancouver ChangeCamp, June 20th, 2009
  2. 2. What would happen to us if everybody thought this way?
  3. 3. Learning objectives <ul><li>At the end of this session, my hope is that you will be able to: </li></ul><ul><ul><li>Ascertain the relevance of scientific data to inform your judgments about adaptation to climate change </li></ul></ul><ul><ul><li>Understand the need for adaptation to climate change </li></ul></ul><ul><ul><li>Learn about how we can use social media to bring about the climate change dialogue </li></ul></ul><ul><li>Overall, my goal is to </li></ul><ul><ul><li>Establish a dialogue with you on how we can best use social media tools to engage in a conversation on climate change and the need for adaptation </li></ul></ul>
  4. 4. What's my experience? <ul><li>Environmental research </li></ul><ul><ul><li>PhD (British Columbia) – urban/industrial restructuring under multiple stressors </li></ul></ul><ul><ul><li>15 years research experience on water governance, transnational environmental movements, urban sustainability, public policy, citizen participation, policy instruments </li></ul></ul><ul><li>Public participation </li></ul><ul><ul><li>North American Commission on Environmental Cooperation (3 Consultative Groups) </li></ul></ul><ul><ul><li>National Pollutant Release and Transfer Registry Advisory Committee (Mexico) </li></ul></ul><ul><li>Case studies </li></ul><ul><ul><li>North American environmental NGO mobilizations around </li></ul></ul><ul><ul><ul><li>PRTRs </li></ul></ul></ul><ul><ul><ul><li>Citizen Submissions on Enforcement Matters </li></ul></ul></ul><ul><ul><li>River basin councils (Mexico) </li></ul></ul>
  5. 5. What's my social media experience? <ul><li>Co-organized Mental Health Camp </li></ul><ul><ul><li> </li></ul></ul><ul><li>Participated in organizing committee </li></ul><ul><ul><li>BarCamp 2008 </li></ul></ul><ul><ul><li>VanChangeCamp 2009 </li></ul></ul><ul><li>Organizer of Vancouver Bloggers Meetup </li></ul><ul><ul><li> </li></ul></ul><ul><li>Maintain an active online (and offline) presence </li></ul><ul><ul><li>Twitter, Flickr, Facebook, YouTube </li></ul></ul>
  6. 6. So what is my goal? <ul><li>To inform you about the consequences of not knowing about climate change and the need to adapt to it. </li></ul><ul><li>To provide you with an overview of the social media tools I believe we can use to create policy options for adaptation to climate change in British Columbia. </li></ul><ul><li>To lay the groundwork for future action. </li></ul>
  7. 7. Source: GEO-4
  8. 8. Source: GEO-4
  9. 9. Water stress indicators (W/A) Source: World Water Council. Available at:
  10. 10. Ok,climate change is here… what are we doing/what can we do about it? Well... participate in the design of policy options to adapt to climate change!
  11. 11. Social media enables <ul><li>Finding information </li></ul><ul><li>Learning from other’s stories </li></ul><ul><li>Building trust and strengthening relationships </li></ul><ul><li>Sharing your story ( storytelling ) </li></ul>
  12. 12. Social media enables dialogue... <ul><li>Web 1.0 </li></ul><ul><ul><li>Unilateral </li></ul></ul><ul><ul><ul><li>(static webpages) </li></ul></ul></ul><ul><ul><li>Traditional media </li></ul></ul><ul><ul><ul><li>(I say, you listen) </li></ul></ul></ul><ul><ul><li>Content generation from the website creator </li></ul></ul><ul><ul><ul><li>(Top-down) </li></ul></ul></ul><ul><li>Web 2.0 </li></ul><ul><ul><li>Multidirectional </li></ul></ul><ul><ul><ul><li>(dynamic websites) </li></ul></ul></ul><ul><ul><li>New media </li></ul></ul><ul><ul><ul><li>(I say, you say, we all say) </li></ul></ul></ul><ul><ul><li>Crowd-sourced content </li></ul></ul><ul><ul><ul><li>(Bottom-up) </li></ul></ul></ul>
  13. 13. Credit and source:
  14. 14. Social change Public policy goals Social media Participation Source: Pacheco-Vega (2009)
  15. 15. How do we see participation <ul><li>Public participation can be seen as: </li></ul><ul><ul><li>A goal in itself </li></ul></ul><ul><ul><li>A way to improve policy-making </li></ul></ul><ul><ul><li>A data-gathering process </li></ul></ul><ul><ul><li>A legitimizing factor </li></ul></ul><ul><ul><li>An empowerment process </li></ul></ul>
  16. 16. Source: Arnstein (1969) Arnstein’s Citizen Participation Ladder Manipulation Therapy Information Consultation Placating Alliances Delegated power Citizen control Degrees of citizen power Degrees of maintenance Degrees of non-participation Increasing citizen participation
  17. 17. 8 public participation processes (Rowe & Frewer 2000, 2004) Canadian examples Referenda Provincial referendum on electoral reform in British Columbia (2005) Public hearings/inquiry Expansion of wastewater treatment plant in Annacis Island Public opinion/surveys Support for/against NAFTA (1990-1992) Negotiated rule-making Whitehorse Mining Initiative –mineral policy (1992) Consensus conference Salmon aquaculture in British Columbia (2007) Citizen jury/panel Health Canada process on xenotransplantation (Einsiedel 2002) Citizen/public advisory committees Urban development in Metro Vancouver (2009) Focus groups Global overfishing, organized by DFO (2005)
  18. 18. Critical aspects of participation <ul><li>Legitimacy </li></ul><ul><ul><li>Who chooses participants ? </li></ul></ul><ul><ul><ul><li>Self-selection </li></ul></ul></ul><ul><li>Accountability </li></ul><ul><ul><li>Who are they accountable to ? </li></ul></ul><ul><ul><ul><li>Resources and funding </li></ul></ul></ul><ul><ul><ul><li>Funding allocation and management </li></ul></ul></ul><ul><li>Representation </li></ul><ul><ul><li>Who are they representing ? </li></ul></ul><ul><ul><ul><li>Which sectors can participate ? </li></ul></ul></ul><ul><li>“ Doing bad by doing good ” </li></ul><ul><ul><li>Organizational capture </li></ul></ul>
  19. 19. Lessons on policy analysis <ul><li>Evaluating policy options to adapt to climate change necessitates </li></ul><ul><ul><li>Criteria that are as objective and value-neutral as possible. </li></ul></ul><ul><ul><li>Data (either quantitative or qualitative) that allows informed-judgment. </li></ul></ul><ul><ul><li>Thinking hard about possible trade-offs between options (e.g. why is one option more desirable than another?). </li></ul></ul>
  20. 20. GEO-4 Options for climate change
  21. 21. In my view... <ul><li>Using social media to build policy options for adaptation to climate change requires </li></ul><ul><ul><li>A strong understanding of the issue ( Information ) </li></ul></ul><ul><ul><li>Deep and strong interconnectedness ( Relationships ) </li></ul></ul><ul><ul><li>A clear vision of what change needs to be effected </li></ul></ul><ul><ul><li>( Behaviour ) </li></ul></ul>
  22. 22. Thanks for listening! <ul><li>Raul Pacheco-Vega, PhD </li></ul><ul><ul><li>How to contact me: </li></ul></ul><ul><ul><ul><li>Via email </li></ul></ul></ul><ul><ul><ul><ul><li>[email_address] for social media matters </li></ul></ul></ul></ul><ul><ul><ul><ul><li>[email_address] for my enviro research </li></ul></ul></ul></ul><ul><ul><ul><li>Via contact form on my blogs </li></ul></ul></ul><ul><ul><ul><ul><li> social medial/personal </li></ul></ul></ul></ul><ul><ul><ul><ul><li> research </li></ul></ul></ul></ul><ul><ul><ul><li>Via Twitter </li></ul></ul></ul><ul><ul><ul><ul><li> social media </li></ul></ul></ul></ul><ul><ul><ul><ul><li> research </li></ul></ul></ul></ul>