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Using Social Media Strategies To Increase Environmental Awareness

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Using Social Media Strategies To Increase Environmental Awareness

  1. 1. Raul Pacheco-Vega, PhD MooseCamp/Northern Voice 2009 The University of British Columbia February 20 th , 2009 Vancouver, Canada
  2. 2. <ul><li>What, exactly, is social media? </li></ul><ul><li>What kind of platforms are included in a social media portfolio? </li></ul><ul><li>Why use social media (when I have so much other stuff to do)? </li></ul><ul><li>How can I make use of social media to raise awareness of environmental issues? </li></ul><ul><li>A few case studies </li></ul><ul><li>Summary </li></ul>
  3. 3. <ul><li>If you are in social media, you don’t need definitions. </li></ul><ul><li>Social media is defined, generally, as the set of practices mediated through technology tools that enable bi-directional conversations (between the content generator and the content consumer) </li></ul><ul><li>Very often, content is user-generated. </li></ul>

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