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Pitching bloggers 101 Guest Lecture at Simon Fraser University PR Program


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This is the slide deck of my presentation on how to do pitching to influential bloggers. Thanks to Natasha Netschay Davies for inviting me to speak to your class, SFU PR 2011.

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Pitching bloggers 101 Guest Lecture at Simon Fraser University PR Program

  1. 1. Pitching Bloggers 101 Raul Pacheco-Vega, PhD Presented at Simon Fraser University PR Programme 2011 May 25 th , 2011
  2. 2. I receive between 50-100 pitches a week, and 200-400 emails a day Cartoon credit: Rob Cottingham
  3. 3. Who am I? <ul><li> </li></ul><ul><li>@hummingbird604 (Twitter) </li></ul><ul><li>http://www. facebook .com/hummingbird604 </li></ul>
  4. 4. I have a split personality disorder
  5. 6. Why pitch bloggers? <ul><li>We are “in the know” </li></ul><ul><li>We know our audiences </li></ul><ul><li>We engage with our communities </li></ul><ul><li>We care </li></ul>
  6. 7. Social media has been a game changer, particularly in PR
  7. 8. Raul's Tips on Pitching Bloggers
  8. 9. Know my name Don’t EVER do this.
  9. 10. Know my blog <ul><li>Local PR company: </li></ul><ul><ul><li>“ We didn’t even know that you blogged about the arts” </li></ul></ul>
  10. 11. Know my rules <ul><li>Disclosure and transparency </li></ul><ul><li>My readers are my priority </li></ul><ul><li>Photographers need to be credited </li></ul><ul><li>Send me visuals </li></ul><ul><li>Accept that I have very limited time </li></ul><ul><li>Follow up, because I receive hundreds of emails </li></ul>
  11. 12. Know my fellow bloggers
  12. 13. Know my fields <ul><li>Food and wine </li></ul><ul><li>Nightlife </li></ul><ul><li>Travel </li></ul><ul><li>Lifestyle </li></ul><ul><li>Dance </li></ul><ul><li>Theatre </li></ul><ul><li>Non-profits </li></ul><ul><li>Unique, unconventional stuff </li></ul>
  13. 14. Build a relationship with me
  14. 15. Build community WITH me Show me you care about the community
  15. 16. I’m actually rather accessible! <ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Twitter: @hummingbird604 </li></ul>