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Nike+ Digital Marketing Strategy

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Nike+ Digital Marketing Strategy

  1. 1. NIKE+ MAKING THEIR ONLINE PRESENCE #COUNT
  2. 2. LIFE IS A SPO RT… MAKE IT #CO UNT WITH NIKE++JOIN +BUY+CHALLENGE +IMPROVE
  3. 3. BUSINESS #COUNTS
  4. 4. Develop Nike+ Sports BrandsIncrease Nike+ MembersIncrease # ConversionsIncrease Followers G OA L S # C O U N T
  5. 5. TARGETING #COUNTS U.S. Men 18-50 Mid Income Active Women Exercise Enthusiasts Busy
  6. 6. 3-PRONG MARKETING STRATEGYMARKETING #COUNTS
  7. 7. maintain social media…followers #count create
  8. 8. INTERNET MARKETING nike fuelKEYWORDS #COUNT athletic equipment compete active nike plus movenike+ workout moves movementset workout goals athletic challenge tracking workout progresscounts
  9. 9. MOBILE MARKETINGSMARTPHONES #COUNT
  10. 10. BUDGETS #COUNT Mobile Check Pre- Ins, 11 Existing Social Media, 10 QR Code, 11 Blog, 17 Google AdWords, 16 Pinterest, 15 Nike+ Sports Development, 20 IMMEDIATE & SEASONAL$2.5 MILLION GOOGLE ANALYTICS IMPLEMENTATION

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