Explain how a manufacturer Solution Distribution involves getting the right products to the right people at the right time, and can take a number of forms: Zero level. The distribution channel is short and the manufacturer/producer sells directly to the final customer. (For example, web sales or through own retail outlet). One level. A manufacturer/producer deals with retailers who in turn act as intermediaries by dealing with the final customers. (For example, phone manufacturer which sells to phone wholesalers which sell to the public). Two level. Where the supply chain is further extended, wholesalers become involved and there are several intermediaries between the manufacturer/producer and the ultimate customer. (For example, the extended chain involved in sales of items of clothing). A manufacturer.