For some time it's been clear that TYPO3 is a difficult thing to communicate about. Community strength, outbound marketing, developer motivation and internal communication all need to be bound together. The brand book project aims to produce a briefing document for everyone communicating about TYPO3 - to describe how we'd like to look and think - and how it should be felt like to interact with TYPO3 on any level. In essense the brand book is about talking with one voice - and hopefully also making it a lot easier to write texts, choose images and explain what we're all about. The presentation will present the process of making the Brand book and look into the results.