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Build digital relationships with TYPO3 Neos – TYPO3 Congres in Amsterdam

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Slides from my talk at the Dutch TYPO3 conference in 2014.

http://www.typo3congres.nl/index.php?id=123

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Build digital relationships with TYPO3 Neos – TYPO3 Congres in Amsterdam

  1. 1. BUILD DIGITAL RELATIONSHIPS WITH TYPO3 NEOS
  2. 2. WHO’S DAT MONKEY LOVER?!
  3. 3. UX LEAD OF NEOS
  4. 4. CREATIVE LEAD & PARTNER AT MOC
  5. 5. 6 X 250 = GIMME A MINUTE!
  6. 6. REST?
  7. 7. JSON?
  8. 8. NEOS UX & DESIGN & RESEARCH
  9. 9. WHAT DOES IT TAKE TO BUILD A DIGITAL RELATIONSHIP?
  10. 10. WHAT DOES IT TAKE TO BUILD A DIGITAL RELATIONSHIP? = RELEVANCE
  11. 11. WE ALL SUCK AT RELEVANCE
  12. 12. GET CLOSER TO STAY RELEVANT
  13. 13. “EVERY TIME WE FAIL TO UNDERSTAND OUR USERS, WE PUSH THEM IN THE DIRECTION OF OUR COMPETITORS”
  14. 14. STATUS OF DIGITAL RELEVANCE
  15. 15. BECOMING RELEVANT
  16. 16. 3 STEPS TO RELEVANCE
  17. 17. 1 PLAN THE RELATION-SHIP
  18. 18. 2 EMBRACE CXM
  19. 19. 3 MAKE NEOS FIT IN
  20. 20. 3 STEPS 1. PLAN THE RELATIONSHIP 3. EMBRACE CXM 5. MAKE NEOS FIT IN
  21. 21. 1 PLAN THE RELATION SHIP
  22. 22. 2 EMBRACE CXM
  23. 23. Customer Experience Management is how customers perceive the totality of their interactions with a company or brand digitalclaritygroup.com
  24. 24. “YOU CANNOT OPERATIONALIZE OMNI-PRESENT, GOOD CUSTOMER EXPERIENCES THROUGH SILOS”
  25. 25. WCM IS A (SMALL) PART OF CXM
  26. 26. https://www.youtube.com/watch?v=fgdz1UCamTY http://karenmcgrane.com/2012/09/04/adapting-ourselves-to-adaptive-content-video-slides-and-transcript-oh-my/ http://www.slideee.com/slide/copeing-mechanisms-the-peril-and-promise-of-create-once-publish-everywhere
  27. 27. Tim Walters @ Magnolia Conference - https://www.youtube.com/watch?v=fgdz1UCamTY
  28. 28. PERSONAL IS RELEVANT
  29. 29. WHAT IS PERSONALIZATION?
  30. 30. “PERSONALIZATION INVOLVES USING TECHNOLOGY TO ACCOMMODATE THE DIFFERENCES BETWEEN INDIVIDUALS”
  31. 31. MANUALLY CONSTRUCTED » SEGMENTS
  32. 32. MACHINE-AUTOMATED
  33. 33. 3 MAKE NEOS FIT IN
  34. 34. ANY KIND OF CONTENT
  35. 35. STRUCTURE
  36. 36. http://www.venstre.dk
  37. 37. DIMENSIONS
  38. 38. PREVIEW
  39. 39. CONTENT FROM MANY SOURCES
  40. 40. http://www.venstre.dk
  41. 41. ANY KIND OF CONTENT CONTENT DIMENSIONS STRUCTURED CONTENT PREVIEW MANY SOURCES
  42. 42. 2.0
  43. 43. CENTRAL CONTENT HUB + SOLID BRIDGES BETWEEN STRATEGY AND EXECUTION + BETTER CONTENT ORCHESTRATION + PERSONALIZATION = RELEVANCE
  44. 44. NOT WEB-CENTRIC
  45. 45. NOT PAGE-CENTRIC
  46. 46. INSIGHTS TO THE AUTHOR
  47. 47. STRATEGY BRIEFS FOR ORCHE-STRATORS
  48. 48. COMBI-NATORY LOGIC
  49. 49. PERSON-ALIZATION
  50. 50. RASMUSSKJOLDAN.COM @RASMUSSKJOLDAN RASMUS@TYPO3.ORG MOC.NET

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