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Build digital relationships with TYPO3 Neos

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My talk at T3CON14EU in Berlin, October 8th 2014.

These slides make absolutely no sense without the sound. Video will be up later (unless I feel it's too embarrasing for the internets to see).

The abstract is at http://t3con.eu/program/day-1-business-day/talk/build-digital-relationships-with-typo3-neos/

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Build digital relationships with TYPO3 Neos

  1. 1. BUILD DIGITAL RELATIONSHIPS WITH TYPO3 NEOS
  2. 2. :-)
  3. 3. BEFORE WE START
  4. 4. UX LEAD OF NEOS
  5. 5. CREATIVE LEAD & PARTNER AT MOC
  6. 6. NEOS
 UX & DESIGN & RESEARCH
  7. 7. 6 X 250 = GIMME A MINUTE!
  8. 8. REST?
  9. 9. A PLACE FOR NEOS IN A WORLD OF CXM
  10. 10. Customer Experience Management is how customers perceive the totality of their interactions with a company or brand digitalclaritygroup.com
  11. 11. THE DIRTY SECRET ABOUT PERSONALI- ZATION. SHHH!
  12. 12. PERSONAL IS RELEVANT
  13. 13. FOR 5 MINUTES!
  14. 14. 5 
 SECONDS
  15. 15. =
  16. 16. WE ALL SUCK AT PERSONALI ZATION.
  17. 17. WE ALL SUCK AT RELEVANCE
  18. 18. WE ALL SUCK AT RELEVANCE
  19. 19. 1. ANY KIND OF CONTENT
  20. 20. 2. CONTENT DIMENSIONS
  21. 21. 3. STRUCTURED CONTENT
  22. 22. http://www.venstre.dk
  23. 23. 4. PREVIEW PERSONALI- ZATION
  24. 24. 5. AND THE MOST IMPORTANT PART…
  25. 25. BREATHE.
  26. 26. EVERY TIME WE FAIL TO UNDERSTAND OUR USERS, WE PUSH THEM IN THE DIRECTION OF OUR COMPETITORS
  27. 27. WE ALL SUCK AT RELEVANCE
  28. 28. PLAN THE RELATION
 SHIP
  29. 29. WHERE DO WE FIT IN?
  30. 30. MY JOURNEY IN 2014
  31. 31. “YOU CANNOT OPERATIONALIZE OMNI-PRESENT, GOOD CUSTOMER EXPERIENCES THROUGH SILOS”
  32. 32. #OMG
  33. 33. WCM IS A (SMALL) PART OF CXM
  34. 34. CENTRAL CONTENT HUB + SOLID BRIDGES BETWEEN STRATEGY AND EXECUTION + BETTER CONTENT ORCHESTRATION + PERSONALIZATION = GREAT EXPERIENCES
  35. 35. IN THE FUTURE, WE SHOULDN’T SUCK AT 
 RELEVANCE
  36. 36. NEOS IN CXM
  37. 37. 2.0
  38. 38. NEOS 2.0, RANDOM TO DO’S Neos as a central content hub – for many different kinds
 of digital experiences 
 Not web centric 
 
 Not page-centric Combinatory logic Insights and stats feeded to the author in the moment of content creation Stategy briefing for content orchestrators to help them remember what they're trying to achieve Personalization
  39. 39. https://www.youtube.com/watch?v=fgdz1UCamTY http://karenmcgrane.com/2012/09/04/adapting-ourselves-to-adaptive-content-video-slides-and-transcript-oh-my/ http://www.slideee.com/slide/copeing-mechanisms-the-peril-and-promise-of-create-once-publish-everywhere
  40. 40. Tim Walters @ Magnolia Conference - https://www.youtube.com/watch?v=fgdz1UCamTY
  41. 41. WEB IS 
 NOT KING
  42. 42. NEOS CANNOT SUCK AT RELEVANCE

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