Rashida Kachwala : Social Media Marketing Portfolio #HireMe
Passionate About Branding, Social Media &
MBA (Communication Management (Advertising)) at SIMC, Pune (2012)
Previous Employer : GroupM
Last Position : Community Specialist
Last Location : Mumbai, India
With a multilayered background in
communications, committed to exploring,
adapting and learning all things social, my
strength is my flair for expression (in most
I believe that brands need to tell more stories
and that challenges & failures help you
ADDING VALUE TO BRANDS VIA
INFLUENCER ENGAGEMENT (SUGGESTED)
SMEs – Doctors,
Level 2 influencers: Mothers,
people who blog about food,
PITCHING APPLICATIONS RELEVANT TO
THE BRAND (WHISPER)
THE LONG & THE SHORT OF IT
BLOGS SAMPLES (PERSONAL)
Blog talking about how short
sighted our lives have become
A story around the Folk Artist
My two cents on current news
scenario and citizen journalism
Sometimes its just about the
love for books and not judging
it by its cover
Some seasons bring out the
emotions and then some more
WRITING CONCEPT NOTES (SAMPLE)
SCRIPT FOR VIDEO (Online booking site)
2 D stick animation. The entire feel of the viral would be like a drawing with animated characters.
Ambient sound and some bit of popular Tamil film music.
This viral is based on the cult of Rajanikant. It is a spoof on how Rajani became a major film star from being a
mere bus conductor. He was living a life of a regular bus conductor, before something happened, some thing
that didn’t just change his life but changed the daily life of people. It changed people’s perception of booking
tickets for primarily long route bus journeys. Rajni just happened to be like a core in the entire process.
A small bidi is cartwheeling down from the skies.
Birds chirp in the background (like they were flying by)…..