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Rashida Kachwala : Social Media Marketing Portfolio #HireMe

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A snapshot of my social media capabilities that have been delivered.
If you have any social media needs, I am the one for you!

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Rashida Kachwala : Social Media Marketing Portfolio #HireMe

  1. 1. RASHIDA KACHWALA Passionate About Branding, Social Media & Writing
  2. 2.  MBA (Communication Management (Advertising)) at SIMC, Pune (2012)  Previous Employer : GroupM  Last Position : Community Specialist  Last Location : Mumbai, India With a multilayered background in communications, committed to exploring, adapting and learning all things social, my strength is my flair for expression (in most forms). I believe that brands need to tell more stories and that challenges & failures help you succeed. BRAND “RASHIDA”
  3. 3. CAREERPATH Education & Work Experience
  4. 4. MY PORTFOLIO Sample My Capabilities
  5. 5. COMMUNITY MANAGEMENT @GROUPM  Pitch Presentations  Insights & Analysis  Brand Social Strategy  Content : Strategy & Development  Report Creation & Way Forward  Publishing & Moderation  Client Interactions  Influencer Engagement  Online Reputation Management
  6. 6. 4 RTs 19.6k Impressions on Twitter! CONTENT & EFFECT (WOODLAND) 122,221 Channel Views on YouTube 8,464 Likes 357 Shares 436 Comments
  7. 7. MAKING CONTENT WORK (AZVA)
  8. 8. ENGAGING FANS TO CREATE USER GENERATED CONTENT (TWININGS INDIA)  Tea Stories From Our Loving Patrons
  9. 9. CONVERSATION CALENDARS FOR BRANDS
  10. 10. CUSTOMIZED CONTENT FOR GLOCALIZATION OF BRANDS (TITAN)
  11. 11. IDEATING, EXECUTING & DELIVERING CAMPAIGNS (DOLBY INDIA) 24-June:: Virality: 5.24% Reached: 12,160 11-June:: Virality: 4.26% Reached: 13,584 20-June:: Virality: 3.74% Reached: 9,436
  12. 12. ADDING VALUE TO BRANDS VIA INFLUENCER ENGAGEMENT (SUGGESTED) Celebrities (Entertainment, sports) SMEs – Doctors, Nutritionists, etc Non SME Twitter influencers Media properties Level 2 influencers: Mothers, people who blog about food, parenting, etc. Your Brand Here
  13. 13. PITCHING APPLICATIONS RELEVANT TO THE BRAND (WHISPER)
  14. 14. THE LONG & THE SHORT OF IT Copywriting Samples
  15. 15. NEWSLETTERS (ICICI)
  16. 16. BLOGS SAMPLES (PERSONAL)  Blog talking about how short sighted our lives have become  A story around the Folk Artist @Raghu_Dixit  My two cents on current news scenario and citizen journalism  Sometimes its just about the love for books and not judging it by its cover  Some seasons bring out the emotions and then some more  http://bit.ly/MyopicLives_Blog  http://bit.ly/RaghuDixit_Blog  http://bit.ly/CitizenNews_Blog  http://bit.ly/BooksPeople_Blog  http://bit.ly/MumbaiRains_Blog
  17. 17. BRAINSTORMING CREATIVE IDEAS
  18. 18. WRITING CONCEPT NOTES (SAMPLE) SCRIPT FOR VIDEO (Online booking site)  Type 2 D stick animation. The entire feel of the viral would be like a drawing with animated characters.  Background Score Ambient sound and some bit of popular Tamil film music.  Rationale This viral is based on the cult of Rajanikant. It is a spoof on how Rajani became a major film star from being a mere bus conductor. He was living a life of a regular bus conductor, before something happened, some thing that didn’t just change his life but changed the daily life of people. It changed people’s perception of booking tickets for primarily long route bus journeys. Rajni just happened to be like a core in the entire process.  Visual A small bidi is cartwheeling down from the skies. Birds chirp in the background (like they were flying by)…..
  19. 19. SKILL SET
  20. 20. WHO AM I? Reach Out Call : +1 (713) 280 8730 E-mail : Rashida48@Gmail.com Know More About Me: www.linkedin.com/in/rashidakachwala/

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