This Program also encouraged dentalprofessionals, public health officials, civic leaders and most importantly, parents and educators to come together to emphasize the importance of oral health as part of a child's overall physical and emotional development.
This customer-centric philosophy has been well emphasised at Nirma through:Continuously exploring & developing new products & processes.Laying emphasis on cost effectiveness.Maintaining effective Quality Management System.Complying with safety, environment and social obligations.Imparting training to all involved on a continuous basis.Teamwork and active participation all around.Demonstrating belongingness and exemplary behaviour towards organisation, its goals and objectives.
To ensure regular supply of major raw materials, Nirma had opted for backward integration strategies. These strategic moves allowed Nirma to manage effective and efficient supply-chain.
In the mid 1990’s, a survey was conducted by Samsika Marketing Consultants, where it was found that Nirma is considered a cheap brand by consumers.Unlike detergents, soaps were a personal-care product. Many customers had deep psychological bonds with their established soap brands. Thus, Nirma found it harder to penetrate into the consumer preferences in this category.