Mobile strategy for education

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Considerations for a mobile strategy for tertiary educational institutions

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Mobile strategy for education

  1. 1. mobile  solu*ons  &  applica*ons Richard Horton Business Development Manager richard.horton@ombiel.comTuesday, 29 January 13
  2. 2. Download http://m.campusm.org/get @campusMUniApp @_campusM_ http://www.campusm.comTuesday, 29 January 13
  3. 3. Why have an Institutional Mobile Strategy?Tuesday, 29 January 13
  4. 4. Why have an Institutional Mobile Strategy 79% of students own a smartphone Source: Bell State’s Institute for Mobile MediaTuesday, 29 January 13
  5. 5. Why have an Institutional Mobile Strategy 92% of students check their smartphone during lunch break Source: Bell State’s Institute for Mobile MediaTuesday, 29 January 13
  6. 6. Why have an Institutional Mobile Strategy 93% use smartphones whilst commuting Source: Bell State’s Institute for Mobile MediaTuesday, 29 January 13
  7. 7. Why have an Institutional Mobile Strategy 77% of students check their smartphones before getting out of bed Source: Bell State’s Institute for Mobile MediaTuesday, 29 January 13
  8. 8. Why have an Institutional Mobile Strategy 5 per second number of Android tablets sold by Dixons Group in the week running up to Xmas Source: Sebastian James, Group CEO Dixons Retail plc, on Radio 5 Live 18th January 2013Tuesday, 29 January 13
  9. 9. Strategy Why do we need an institutional mobile strategy • Mobile First - BYOD • Institutional Brand • Personalisation - Data Protection and Security • Maximise ROI, contain expenditure, analytics • Executive buy-in • Future proofing, Ease of use, EqualityTuesday, 29 January 13
  10. 10. campusM™ Enterprise Permission and Role dynamically configured Institutional App Marketing/Recruitment Student InstituteRecruitment Mobile Welcome Staff Open Days Student Alumni Conferences Visitor Fairs Prospectus WeekTuesday, 29 January 13
  11. 11. Devices and Operating Systems iOS 6 BlackBerry 6 Android Ice Cream Sandwich iOS 5 BlackBerry 7 Android Jelly Beans Windows 8 Honeycomb Linux iOS3Tuesday, 29 January 13
  12. 12. campusM™ Enterprise Example Ecosystem campusM App Extensions ERP CRM Holiday Booking Openday campusM Apps Recruitment Prospectus Directory Room booking Visitor Records Fairs Pocket Guides Branding Reporting Attendance Conferences Open Days Voting RSS campusM Maps Scheduling VLE App Manager Mobile Network Alumni Promotions Location Services Prospectus Feedback Profile Alerts Library Finance Expences Accommodation Welcome Staff Week Student Payroll Finance Housing HRTuesday, 29 January 13
  13. 13. campusM™ Insight Reporting - DemoTuesday, 29 January 13
  14. 14. Technical Identifying the Technological Options Options • A commercial platform or build your own app? • Evaluating commercial platforms • Cloud or hybrid-cloud platform? • Managing the Mobile Installation • Customisation to meet specific institutional needsTuesday, 29 January 13
  15. 15. campusM™ Personalised Authenticated Apps Mobile campusM campusM Native Browser Applications Applications Synchronisation, Caching and Working Off-line HTTPS XML Mobile Optimisation campusM Cloud Synchronisation campusM Connect Service Layer Service Service Service Service Service Service Authentication Institution campusM Hosted PC Services Directory Library Timetable VLE Records Avail.Tuesday, 29 January 13
  16. 16. campusM™ App Extension Kit campusM campusM Native Browser Applications Applications Synchronisation, Caching and Working Off-line HTTPS XML Mobile Optimisation campusM Cloud Synchronisation Configuration campusM App campusM Render and MVC Manager campusM App Reports campusM Connect Extension Kit Layer HTML Service Service Service Authentication Institution Institution Services and Systems Data #1 Data #2 Data #3Tuesday, 29 January 13
  17. 17. mobile  solu*ons  &  applica*ons Richard Horton richard.horton@ombiel.comTuesday, 29 January 13

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