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Insights for Innovation
Raquel Félix
Jan/Feb 2016
Identifying
Extremes
How might we gather insights and inspiration to des...
Insights for Innovation
Raquel Félix
Jan/Feb 2016
Thinking
Outside the curve
Raquel Félix
Jan/Feb 2016
Motivations
Are the...
Insights for Innovation
Raquel Félix
Jan/Feb 2016
Thinking
Outside the curve
Raquel Félix
Jan/Feb 2016
Behavior
Knowledge ...
Insights for Innovation
Raquel Félix
Jan/Feb 2016
Thinking
Outside the curve
Raquel Félix
Jan/Feb 2016
Behavior
Where do t...
Insights for Innovation
Raquel Félix
Jan/Feb 2016
Thinking
Outside the curve
Raquel Félix
Jan/Feb 2016
Motivations
Whit wh...
Insights for Innovation
Raquel Félix
Jan/Feb 2016
Thinking
Outside the curve
Raquel Félix
Jan/Feb 2016
Motivations
Getting...
Insights for Innovation
Raquel Félix
Jan/Feb 2016
Identifying
Extremes
Let’s try another angle relating extremes from othe...
Insights for Innovation
Raquel Félix
Jan/Feb 2016
Thinking
Outside the curve
Raquel Félix
Jan/Feb 2016
Health/ Age
Product...
Insights for Innovation
Raquel Félix
Jan/Feb 2016
Thinking
Outside the curve
Raquel Félix
Jan/Feb 2016
Motivation/
Age
Gam...
Insights for Innovation
Raquel Félix
Jan/Feb 2016
Thinking
Outside the curve
Raquel Félix
Jan/Feb 2016
Motivation/
Age
Sto...
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Identifying Extremes Users -How might we gather insights and inspiration to design products and services for the modern 70 year old? - IDEO U (Insights for Innovation)

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1. The new retired 70 years old doing daily life outside their homes - building a visualisation map
2. The new retired 70 years old bedside tables - “before i fall asleep project”

Published in: Design
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Identifying Extremes Users -How might we gather insights and inspiration to design products and services for the modern 70 year old? - IDEO U (Insights for Innovation)

  1. 1. Insights for Innovation Raquel Félix Jan/Feb 2016 Identifying Extremes How might we gather insights and inspiration to design products and services for the modern 70 year old? The new 70's outside their homes (building a visualisation map). Raquel Félix Jan/Feb 2016
  2. 2. Insights for Innovation Raquel Félix Jan/Feb 2016 Thinking Outside the curve Raquel Félix Jan/Feb 2016 Motivations Are they working? Retired 70’s Retired and workingNot retired and not working • Owns a business (i will interview Fernanda)• Old rich (family heritage)
  3. 3. Insights for Innovation Raquel Félix Jan/Feb 2016 Thinking Outside the curve Raquel Félix Jan/Feb 2016 Behavior Knowledge and Learning Basic training Lifelong LearnersIlliterate • PhD investigators • Students from a Sénior University • Self-taught • My grandmothers (Maria and Piedade)
  4. 4. Insights for Innovation Raquel Félix Jan/Feb 2016 Thinking Outside the curve Raquel Félix Jan/Feb 2016 Behavior Where do they live? Living on their own homes Living on nursery homesLiving on the streets • Someone requiring special care • Abandoned by their relatives (no place to go) • Rich person • Very poor • Someone with a mental illness • A nomad
  5. 5. Insights for Innovation Raquel Félix Jan/Feb 2016 Thinking Outside the curve Raquel Félix Jan/Feb 2016 Motivations Whit whom do they live? Couple Living with othersLiving alone • Living with relatives (i will interview Maria) • Living with students • Living with friends • Widow or widower (i will interview Mariolinda) • Single
  6. 6. Insights for Innovation Raquel Félix Jan/Feb 2016 Thinking Outside the curve Raquel Félix Jan/Feb 2016 Motivations Getting out of home Stay at their residencial area Go beyond residencial areaNever leaves home • Travellers • Members of recreative societies • Solitary 70’s • Anti Social • Severe physical incapability
  7. 7. Insights for Innovation Raquel Félix Jan/Feb 2016 Identifying Extremes Let’s try another angle relating extremes from other populations. Well… i wouldn’t call this extremes, but different realities that can bring new insights for this challenge by using extreme lens. What can we learn from other groups that do or might feel something similiar to our population? Think about the products and services that exist for them and them relate them with those that exit for the 70’s. Put your lens on again! Raquel Félix Jan/Feb 2016
  8. 8. Insights for Innovation Raquel Félix Jan/Feb 2016 Thinking Outside the curve Raquel Félix Jan/Feb 2016 Health/ Age Products that should make you feel good. Healthy active people with comum back pains The 70’s with aging painsWorkers between 35/45’s • Seating all day • Seating all day
  9. 9. Insights for Innovation Raquel Félix Jan/Feb 2016 Thinking Outside the curve Raquel Félix Jan/Feb 2016 Motivation/ Age Games People between 70/80People between 25/40 • Boardgamers • Friends on the park playing cards
  10. 10. Insights for Innovation Raquel Félix Jan/Feb 2016 Thinking Outside the curve Raquel Félix Jan/Feb 2016 Motivation/ Age Stores People between 70/80People between 14/25 • Skaters Store • “A Loja do Avô” (products for old people)

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