Created by: Amanda Raposo, Alexandra Beech, Jessa Dalit, Lorenzo Ripanti

1. Social Media and the Future of
Privacy Walkthrough
The advantages and positives of publicness in
social media
The challenges and concerns of privacy in
social media
The perception of privacy in the future: how
social media will impact privacy in 2020?

2. All Images retrieved from (PYLE, 2013)
Fear of the unknown…
These are some actuals fears people had when new technology was introduced. Do
you see a pattern? (PYLE, 2013)
Printing Press and Books: “Information overload. Too many books are both confusing
and harmful to the brain.”
Newspaper and Telegraph: “Create nervous disorders by exposing people to sorrows of
individuals everywhere.”
Telephone: “It can make you deaf…and the electric current might kill you!”
Radio: “There is very little danger that Americans will resort to the vice of thinking. The
death of conversation is also forecast, to be replaced by the rattle and bang of
incredibly frightful jazz.”
Television: “It will hurt radio, conversation, reading, and the patterns of family living”
Take a look at this short video about the pattern of fear with new technologies.
A. Raposo

3. Pattern of Fear with New
Technologies
Don’t fear the Gadget (Big Think, 2012)
Jeff Jarvis explains that when new technologies are
introduced to society it causes changes that people
aren’t ready for. When people don’t fully
understand the technology or see how it fits in their
lives, they fear what could go wrong. This causes
disruptions in their lives as well. When the Kodak
camera was invented people were fearful, even
President Teddy Roosevelt outlawed taking pictures
in Washington parks.
A. Raposo

4. Continued…
So what happened? Do we still use cameras today?
Yes, people started getting used to cameras and it became the
norm of society. What’s the famous saying when someone
takes your picture? SMILE! Now pictures bring joy. Fear is a
normal reaction to technology, but we shouldn’t let it hold us
back. (Big Think, 2012)
How about the internet and concerns of privacy?
Jeff Jarvis explains that the internet is a much bigger
technology and privacy is important. He goes further to
explain that people should also note that the internet brings
new opportunities. “The magnificent tool to publicness.” Let
take a look at what Jeff Jarvis means about the opportunities
publicness brings. (Big Think, 2012)
A. Raposo

5. Benefits of Sharing Information
Jeff Jarvis writes in his blog post, called The small c and me:
“I have cancer, prostate cancer…Why am I even telling you
about this? …I gained tremendous benefit sharing another
ailment – heart arrhythmia – here on my blog. And so I have no
doubt that by sharing this, I will get useful advice and warm
support . I argue for the benefits of the public life. So I’d
better live it.” (Jarvis, 2009)
Image from (Jarvis, 2009)
Jeff Jarvis believes that the positive aspect of social media is that it allows people to
be more public . The main purpose of social media is to allow people to connect and
share information with others. Before this can happen, Jeff Jarvis explains that people
have to reveal themselves as members to particular groups. In the above blog post,
Jeff Jarvis hopes that by revealing his prostate cancer diagnoses, he would get useful
advice and support. It’s been four years since the above posting and Jeff has received
over 300 comments, let’s see what kind of feedback he received from the public.
A. Raposo

6. Blog Comments
Image retrieved from (Jarvis, 2009)
Bill Thompson: Jeff, I'm sorry to hear your news, but know that you'll face this as you face other
challenges and come through. Sharing it is brave, but you will have support from me and all the
others who have come to know and respect you and your work. Thinking of you
Bob: I went through prostate cancer robotic surgery two years ago, and would suggest the
following: 1) find a prostate cancer support group and attend some of their meetings…
Gina Chen: Best of luck for a quick recovery. My father-in-law and a friend both had prostrate
cancer, caught it early. Both are fine. Sure you will be, too. Thinking of you.
Jonathan Este: All the best Jeff. Good luck with the treatment and all credit to you for sharing - if
it prompts more men to get themselves checked then you've done us a real good turn.
From revealing himself, Jeff received more then just support and advice from
people. He created an outlet for people to be public about their personal life
and most importantly raise awareness. Let’s take a look at others ways people
use social media to raise awareness about heath issues. (Jarvis, 2009)
A. Raposo

7. Raising Awareness: Movember Campaign
About: Movember is a global campaign where men grow mustaches in the
month of November to raise awareness and funds for men’s health issues.
Members use the powerful tool of social media as a platform to raise
awareness and educate people of men’s health issues. They even create
profiles on the campaign website to show their efforts. (Movember, 2013)
Impact:
• $850,000 people worldwide raised $126.3M USD for men’s health issues
• 67% recommended someone else to see a doctor
• 20% went to see a doctor
• 43% became more aware and educated about the health risks they face
• More and more countries are joining the campaign (Movember, 2013)
(Alston, 2012)
Watch this short video for more information about this campaign
A. Raposo

8. Publicness in Social Media raising
Awareness for Cancer!
•
•
•
•
Social Media sites such as Facebook have pages that are informational and supportive of
cancer research for both people who are public on social media, and people who aren’t
If we are all aware, we can start saving lives
If this continues, it is possible that social media can help raise donations for a cancer cure in
the future
On just this one Facebook page there are 423,679 likes and 2,979 talking are about this.
https://www.facebook.com/breastcancerawarenessmonth
A. Beech

9. Publicness in Social Media Raising
Mental Health Awareness
• Social Media raising awareness on recognizing
signs and symptoms of potential mental
illnesses
• Publicness on social media allows people to
reach out to each other and get help
• The future- more diagnoses and treatments
for mental illnesses
Watch this short video about mental health.
A. Beech

10. Social Networking Can Fight Fat!
•
“Kids who are overweight often feel
like they are all alone,” he says. “When
they go on the site and see post after
post from kids who have the same
experiences and problems they have
had, it makes them realize this isn’t
true. Even if they never post a word,
this can be very powerful.”(Boyles,
2012)
• Publicness in social media can
lead to less obesity in the future
by bringing people together and
promoting motivational things on
social media sites toward physical
activity and nutrition
A. Beech

11. Publicness in Social Media Helping
Homeless Animals
• Raising awareness of animals in need for social
media users by access to photos
• Enabling easier ways to donate to animal shelters
and adopt animals
• Easier recruitment for much needed volunteers
• The future- Less homeless/helpless and
abandoned animals!
Watch this short video about how social media helping an animal shelter.
A. Beech

12. Publicness in Social Media is Leading
to Future Political Awareness
• "On the basis of the US
Patriot Act, US authorities
are asking US companies
based in Europe to hand
over the data of EU citizens.
This is however – according
to EU law – illegal," said
Reding. "The problem is
that when these companies
are faced with a request
whether to comply with EU
or US law, they will usually
opt for the American law.
Because in the end this is a
question of power."
(Traynor, 2013)
•
•
•
A. Beech
Publicness in social media enabled
Edward Snowden decision to leak a
trove of secret documents outlining
the NSA’s surveillance.
Democratization plays a roll in allowing
people to access this information
through social media
This is a political apathy antidote –
with the freedom of publicness in
social media, this is bringing political
consciousness to generations with
disinterest or lack of knowledge

13. The Power of Social Media in Egypt’s
Revolution
Khaled Said, a young Egyptian businessman, was brutally
murdered by Egyptian policemen after he uploaded footage of
police corruption on YouTube. After learning of this terrible
incident and wanting to become more politically active, Wael
Ghonim created a Facebook page called “We are all Khaled
Said.” The page featured morgue photos of Khaled Said and
the page gathered 500,000 members. Members were mostly
outraged Egyptians who were ready to rally against
government corruption. The Facebook page would later focus
on tracking other account of police brutally, wrongful arrests,
and corrupt government. The page also became a place
where people planned and organized protests. This would
later spark an Egyptians revolution, without the need of
foreign involvement.(Crovitz, 2011)
A. Raposo
Image from Arabnet)

14. Publicness in Social Media can Lead to
a Safer Future
•
•
•
A. Beech
Publicness on social media sites
give police a handle on potential
criminals
“I’d been looking for this robbery
suspect. Detectives were at a dead
end; I decide to look and see if the
guy has Facebook. He does,
completely unsecured, and had
just ‘checked-in’ at a strip club.
Search the lot, find a car matching
the description of what he was
seen leaving the robbery in. Turns
out to be stolen. Wait for him to
walk out, ID him, bring him to the
detectives with their jaws hanging
open. Guy admitted to it all. I
didn’t even have to use my A.K.”
(Knibbs, 2013)
This brings us closer to a criminal
free future (or at least a safer
future)

15. Advantages of Social Media for Businesses
Benefits for businesses: 43% of all online consumers are social media fans or
followers
• 85% of Internet users have Facebook accounts
• 49% of Internet users have Twitter accounts
• 42% of people have mentioned a brand in a Facebook status update
• 20% of Facebook users have purchased something because of ads Image retrieved
from (Benefits of
or comments they saw
Websites & Social
• 67% of Twitter users are more likely to buy brands they follow
Media for
Businesses
(Infographic), 2013)
Studies have shown that businesses who have a strong web presence perform
significantly better than their competitors who are offline. Social media
allows businesses to develop a strong identity and brand online, with the help
of online consumers. Consumers are able to comment of their experience
with a brand, which can attract other consumers if their experience was
positive. The best part is that social media websites like Facebook and Twitter
are free and easy to setup. Controlling consumer feedback on company
websites/blogs is also key for business success. Not only does it allow
businesses to interact with their customers, but it also gives consumers an
outlet to voice their opinions or issues. (Benefits of Websites & Social Media
for Businesses (Infographic), 2013)
A. Raposo

16. The Future of Businesses and Social
Media
•
•
•
•
•
Publicness in social media is an advantage to
many businesses
In the year 2020, will publicness in social media
lead to all or most businesses basing out of social
media?
The higher the technology the higher the sales “As more brand dollars flow into social media,
some firms will be able to build scale and others
will lose the race and fall by the wayside.” (Smith,
2013)
Facebook is the most popular and beneficial
social media site for businesses and advertising
“There is no better window into the fast-changing
world of social media marketing than Facebook's
preferred marketing developer program. It has
only been in existence for 18 months, and already
there are over 260 such partners operating
worldwide, helping brands plug into Facebook's
ad platforms and parse performance.” (Smith,
2013)
A. Beech

17. Benefits of Social Media for Students
By using social media for school purposes students receive the following benefits :
• Influence school activities
• Increase “academic” or “educational” networking
• Learn responsibility, safety, reputation, good citizenship
• Stimulate engagement, discussion, and understanding
• Learn collaboration
• Develop 21st century skills
• Positive attitude toward technology
• Connections between online participation(Obizmedia, 2013)
Images retrieved from (Obizmedia, 2013)
Examples of how Facebook and Twitter are used in the classroom:
- Reminders for homework assignments and test are posted online
- Increase communication between students, teachers, and parents
- Students are able to connect with other classmates
- Students contribute to class discussions and answer homework questions online
(Obizmedia, 2013)
A. Raposo

18. Image retrieved from (Kamenetz, 2012)
TED-Ed: Lessons Worth Sharing
Here’s another example of how students and even educators can benefit from
using social media.
The ed.ted.com website allows educators to create or enhance educational
YouTube videos for students. (TED-Ed, 2013)
TED-Ed video features for educators:
Let’s Begin section – add content or define a learning objective
Think section – add multiple choice questions or open answer questions
Dig Deeper section – expand on video with links to articles, references, or
blogs
Discussion section – create discussions around video
The site also enables educators to track the progress of their students. Videos
can also to nominated to be featured in the TED-Ed library, promoting a
world-wide learning environment. (TED-Ed, 2013)
A. Raposo

19. Fame and Social Media
• Publicness and social
media enables just
about anyone to gain
fame
• If it weren’t for social
media Publicness and
Youtube, Justin Bieber
would still be a regular
kid in high school
A. Beech

20. Reuniting of Friendships
• An example of how social media can affect privacy in a
good way…
• “The India-Pakistan partition in 1947 separated many
friends and families overnight. A granddaughter in India
decides to surprise her grandfather on his birthday by
reuniting him with his childhood friend (who is now in
Pakistan) after over 6 decades of separation, with a little
help from Google Search.”
Take a look at this short video about reuniting friendships.
A. Beech

21. Publicness in Social Media Can Be an
Advantage to Your Relationships!
•
•
“Facebook gives you the
opportunity to maintain
relationships with friends
and family, regardless of
distance.”
– “With a few clicks,
we're able to share in
others' life
experiences, be it old
colleagues or friends
from high school.”
(Koifman, 2013)
“Social media acts as a
form of self-expression and
is influencing how we share
our personalities; it's up to
us to use it effectively.”
(Koifman, 2013)
•
A. Beech
Publicness on social media sites and
online dating sites enables users to
broaden their love life
– In the future this may reduce fear
of never finding that “special
someone”
– Larger population by the year 2020

22. Maybe Publicness is better than
Privacy in our future
A. Beech

23. Challenges & Concerns of Social
Media and Privacy
For many years the Internet and the fast growing
Social Media have been seen as the new means of
democratization, breaking through the boundaries of
time and space and shifting from the monopoly of
Information to the oligopoly of the many voices that
crowded the virtual communities.
L. Ripanti

24. The interconnection between Social
Networks, the easy access to new
technologies and human interaction
has given enormous power to the
individuals…
L. Ripanti

25. The Arab Spring: (from Arabnet)
L. Ripanti
Bradley Manning:
(from The Compliance Campaign)
The Kony Campaign
(from Exchange Journal)
(from WikiLeaks.org)

26. … Social Media are destabilizing the
main pillars of power in today's society...
Traditional journalism being more and more
often replaced by citizen journalism;
Diplomacy being strongly affected by
public masses of opinion;
Politicians like Barack Obama have realized
how powerful and influencing Social Media
are, specially in electoral campaigns.
L. Ripanti

27. L. Ripanti

28. TECHNOLOGY ADVANCES AND SOCIAL
NETWORKS ARE ENABLING INCREDIBLE DATA
COLLECTING…
Robert Scoble (2012) @ TNW 2012
In this presentation,
Robert Scoble outlines
some of the latest
innovations in Social
Media technologies
and looks at the
future innovations
and at how these will
totally change the way
we perceive our lives.
To watch video click here
"...I think we are going to get over the privacy
thing... I don't think it matters that you know
the deepest, weirdest, craziest thought in my
head..." (Scoble, 2012)
L. Ripanti

29. "...Any personal
information can become
sensitive information..."
For people like Alessandro
Acquisti (Carnegie, 2013), on
the other hand, there is a fight
going on over the matter of
privacy! Through Social Media
and face-recognition software,
for example, it is possible to
take a picture of someone with
a mobile phone, put it on the
air, and you could have all sorts
of information about that
person from public domain and
through data from Social
Networks!
Click here to watch video
Alessandro Acquisti (2013)
Associate Professor of Information Technology and Public
Policy at the Heinz College, Carnegie Mellon University, a
member of Carnegie Mellon Cylab, and a fellow of the
Ponemon Institute
L. Ripanti

30. (FriendlyScreens.com, 2011)
CONCERNS OVER PRIVACY ARE GROWING AS
TECHNOLOGIES AND SOCIAL NETWORKS MERGE...
Click here to watch the video
DATABASES ARE AFFECTED NOT ONLY BY
INFORMATION "WE" UPLOAD BUT ALSO, FROM
WHAT OTHERS DO OR WRITE ABOUT US
L. Ripanti

31. Click on picture to watch video
(Methoderixon, 2009)
L. Ripanti

32. WHAT ARE SOME OF
THE MAIN RISKS?
• Data/Identity theft
• Permanency of data over the Internet
• Discrimination caused by info over the Social
Networks
• Public Shaming
• Sensible data disclosing
• Filter Bubbles limiting
• Cyberbullism
L. Ripanti

33. “With so much
hacking and
malicious
activity, who is
responsible for
your safety?”
(Tanner, 2013)
J. Dalit

34. FACEBOOK
Here’s a video about Facebook
privacy concerns
• Continues to be the leading
social media website
• As the number of users
grow, there appears to be
more problems with Social
Media Privacy
J. Dalit

35. Current Facebook Privacy
Concerns include:
• A person’s personal
whereabouts
• What a user is listening to
• Whose personal page a
person was “creeping”
• What articles a user was
viewing
• (Hockenson, 2012)
J. Dalit

36. "If [crooks] can get your
user credentials for your
Facebook account, there's
a good chance that they
have the password for
your bank account.”-Tom
Clare (Kristof 2011)
J. Dalit

37. Concerns on Social Media and Privacy
1. Intellectual Property
Theft
1. Identity Theft
J. Dalit

38. Concerns in Social Media
Idea 1:
Publicness (lack of
privacy) in Social Media
can have a negative
effect on Intellectual
Property (IP) of
businesses
J. Dalit

39. What is Intellectual Property?
• Original creations such as inventions,
literary and artistic works etc.
• There are rights that need to be applied to
intellectual property such as: patents,
trade-marks, copyright etc.
J. Dalit

40. Intellectual Property
•Case 1: Kim Wilson who was given
the prestigious award for
postdoctoral fellowship to work in a
stem cell research lab located at a
Canadian University. Her current
work is leading to significant
discoveries for spinal cord injury
treatment. She is interested in
marketing some of her research
however she fears of other
researchers having access to her
research (Canadian Intellectual
Property Office, 2012).
J. Dalit

41. Intellectual Property Theft
• Case Study 2: Noam Galai is an
artist who was involved in an
“unusual case of Intellectual
Property theft”. He had posted a
photo of that he took of himself
screaming onto Flickr (a Photo
sharing website) thinking that he
was only sharing this photo with
close relatives and friends. Two
years after posting this image on
this photosharing site, it began to
appear in many countries and
being used on consumer products
such as t-shirts etc. He quickly
noticed that he was a victim of
Intellectual Property theft
(Charney, 2011)
J. Dalit

42. Publicness (lack of privacy) in Social
Media can have a negative impact on
Identity theft.
J. Dalit

43. What is Identity theft?
• Collecting another person’s personal
information to operate crimes.
• Information collecting is commonly used for
financial crimes.
• Illegal in Canada
J. Dalit

44. Identity Theft
Case Study 1: Colonel James
Jones had his identity stolen in
1999 after an online posting of
retired command officer in the
US army became public on a
website. In addition to their
names being posted, they also
had their Social Security
Number that was then stolen
by certain people who
committed online identity
thefts and credit card
frauds (Arnold, 2000).
J. Dalit

45. Identity Theft
Case 2: A couple by the names
of Lara Love and David Jackson
are known to the public as the
“neighbours from hell”. They
were convicted for 30 counts
of possessing other people’s
identity. This was done by
hacking into non-secured
Internet connections, pirating
mail and stealing wallets of
people they have developed
close relationships with (Frater,
2009)
J. Dalit

46. Identity Theft
If we don’t act now
to safeguard our
privacy, we could all
become
victims of identity
theft.
- Bill Nelson
J. Dalit

47. The Perception of Privacy in the
future:
•
•
•
•
One major discovery and solution
producers have made was the single
access sign-on.
For example, a Facebook user can
sign up or log into various other
websites just by connecting his/her
Facebook account to that website.
Facebook offers other websites
information about the user and viceversa.
Therefor, when a user logs into a
website, it will make suggestions for
the user (Reputation.com, 2013).
J. Dalit

48. (Idea 3: The perception of
privacy in the future: how
social media will impact
privacy in 2020
“The problem isn't PRISM but you and
me. We let this happen. We allowed
government, business and my fraking
profession, the news media, to create
a culture of fear. Americans are
seemingly afraid of everything.
Someone could snatch your kids, so
you don't let them play in the
frontyard. Is another example even
necessary?” (Wilcox, 2013)
BOYCOTT THE INTERNET
• Internet users will come to
realization that if you want
to be online, you can’t have
privacy
• People are afraid of what
we are enabling for the
government with the use of
social media
• Internet users boycott in
the future because of the
concern for privacy
A. Beech

49. Will the internet run out!?
• “How do we know we are approaching the
limits of our current telecom infrastructure?
The signs are subtle, but they are there. A
personal example—When I use Skype to send
my parents in Germany live video of my kids
playing hockey, the video sometimes freezes at
the most exciting moments. In all, this doesn’t
happen too often, but it happens more
frequently lately—a sign that networks are
becoming stressed by the amount of data
they’re asked to carry.” (Greenemeier, 2013)
• There is the possibility of simply running out of
capacity or money to keep up with the internet
• In relation to privacy concerns, the more we
use the internet, the more information about
ourselves is being spread as well as internet
capacity being taken up from this
A. Beech

50. Will Siri Take Over the World?
• Apple Inc.'s voice activated personal isistant who goes by the
name “Siri” is getting smarter as we know it!
• How? Through the sacrifice of our personal privacy.
• Every time we ask Siri a question, she has access to our
personal information in which she can gain knowledge from
A. Beech

51. Less Social Media Fame
• Gaining fame and attention
through Social Media has
recently become one of the
most popular ways to get
famous
• If everyone is attempting
this and with less online
privacy in the future, will
Social Media Fame, Status,
or Social Capital be
possible?
– Not everyone can be
famous!
A. Beech

52. CONVERGENCE AMONG TECHNOLOGIES AND SOCIAL
MEDIA HAVE BROUGHT TO THE REACH OF PRIVATE
INDIVIDULS, COMPANIES AND ORGANIZATIONS,
POWERFUL INSTRUMENTS THAT MINE THE SECURITY
OF PRIVACY
• Face recognition technologies and
applications.
• Geographical Localization: google maps and
other applications.
• Use of data collected in the past years to
evaluate people when recruiting.
L. Ripanti

53. Face recognition technologies
• In the UK, Tesco is planning to install screens able to
scan customers’ faces to provide personalized adds
(The Guardian, 2013)
• Soon, facial recognition will be used not to keep us
safe, but rather to target us to advertisers. The
technology is coming to the grocery store, in the form
of "smart shelves” (Smith, 2013).
Click here for the FOX 13 investigative
report by Doug Smith.
L. Ripanti

54. Geolocation Technologies
• Geolocation is the practice of
determining the location of an
object such as a mobile phone
(Magallanes, 2013).
• Today technologies are able to
track your mobile for a number of
reason: advertising, enabling
applications such as google maps
and many other useful apps to
simplify your life; but to do so
they need to access to all of your
movements.
• And often, applications are not
there to serve you, but to be used
against you!
L. Ripanti
From: http://www.webwatcher.com/

55. Do we want this?
• Imagine enetering a shop and receive personalized
erotic adverts because you visited erotic websites, or
worse because some of your friends from a social
network did!
• Imagine saying that you are late because you are
stuck somewhere else, and being unmasked by being
tracked and geo-localized through your smartphone!
• Imagine if one day all of these information will be
used agaist you because laws have changed or
because we fall into a dictatorship!
L. Ripanti

56. As new threats arise… responses,
as well, are provided by many…
• Japan's National
Institute of Informatics
has developed glasses
that can detect and stop
facial recognition
(Isaacson, 2013).
• «Extremists» already
begun pointing out this
issue more than a year
ago and providing their
solutions  clicck here
(Hastey, 2012)
Click here to watch video
Glasses against facial recognition
(Diginfo.TV, 2013)
L. Ripanti

57. Image retrieved from (Denham, 2010)
Future of Privacy:
Information Rights for Canada
During a talk about the future of privacy, BC Privacy Commissioner, Elizabeth Denham,
stated the following about technology and data use: (Denham, The future of privacy.
Surveillance society, Mobile security, Genome identification, 2013)
•
•
•
•
Many changes in technology today
Risks in the use of data, especially in analytics
Citizens, businesses, government want “instant data, data in the raw”
People need to be educated on how to use data and when to protect it
Biggest privacy challenges and concerns for the future, Ms. Denham predicts:
•
•
•
•
•
Concerns on secret processing of online information by law enforcement and national security
agencies
Parliament and public debates about the secret surveillance of citizens
Need for more transparencies of these programs for public and private sectors
Civil liberties must be properly considered
Dialogues about secret surveillance shouldn't be kept in secret
A. Raposo

58. Retrieved from http://brianbowman.ca/2010/10/12/a-conversation-with-elizabeth-denham-british-columbias-informationand-privacy-commissioner-3/
Continued…
BC Privacy Commissioner, Elizabeth Denham also states that
todays’ youth will have concerns of privacy in their adult years
when looking for a job. Today’s youth, “live online” and post
information like they have “nothing to hide.” This can become
a concern for them in the future when they are looking for
employment and want hide what they posted in their younger
days. (Denham, The future of privacy. Surveillance society,
Mobile security, Genome identification, 2013)
What needs to happen to avoid concerns?
– Young Canadians need to think about the future more and the
possible road blocks for being so public online
– More educated users
– Need new approach to protect the youth online
– Need to protect our information rights
A. Raposo

59. Retrieved from http://brianbowman.ca/2010/10/12/a-conversation-with-elizabeth-denham-british-columbias-informationand-privacy-commissioner-3/
Future of Privacy:
Facebook and Google
Ms. Denham believes that Facebook and Google
will do also do their part in protecting the privacy of
their users. There may be some friction in talks of
privacy because these companies value publicness
while some users want more privacy.
In the end, social media companies will need to
listen to their users because without them they
would not be able to operate successfully.
(Denham, The future of privacy. Surveillance
society, Mobile security, Genome identification,
2013)
A. Raposo

60. Balance of Publicness and Privacy
In conclusion, Jeff Jarvis, advocate for publicness, believes that
publicness and privacy is controlled by the creator of the work, which
is an advantage for users. Everyone chooses how public or private they
want to be on social media. Before these choices can be made, people
should consider the “risks and rewards”, there should be a balance.
(Crovitz, Information age: Are we too hung up on privacy?, 2011)
Publicness Rewards: feeling of connection world, reuniting friendships,
social media fame, raising health and political awareness, support,
advice, safer future, student benefits, business benefits.
Privacy Risks: Identity and intellectual property theft, face recognition,
geolocation technology.
A. Raposo

61. How will you balance publicness and
privacy on social media?
A. Raposo