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Social Media and the Future of Privacy


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Created by: Amanda Raposo, Alexandra Beech, Jessa Dalit, Lorenzo Ripanti

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Social Media and the Future of Privacy

  1. 1. Social Media and the Future of Privacy Walkthrough The advantages and positives of publicness in social media The challenges and concerns of privacy in social media The perception of privacy in the future: how social media will impact privacy in 2020?
  2. 2. All Images retrieved from (PYLE, 2013) Fear of the unknown… These are some actuals fears people had when new technology was introduced. Do you see a pattern? (PYLE, 2013) Printing Press and Books: “Information overload. Too many books are both confusing and harmful to the brain.” Newspaper and Telegraph: “Create nervous disorders by exposing people to sorrows of individuals everywhere.” Telephone: “It can make you deaf…and the electric current might kill you!” Radio: “There is very little danger that Americans will resort to the vice of thinking. The death of conversation is also forecast, to be replaced by the rattle and bang of incredibly frightful jazz.” Television: “It will hurt radio, conversation, reading, and the patterns of family living” Take a look at this short video about the pattern of fear with new technologies. A. Raposo
  3. 3. Pattern of Fear with New Technologies Don’t fear the Gadget (Big Think, 2012) Jeff Jarvis explains that when new technologies are introduced to society it causes changes that people aren’t ready for. When people don’t fully understand the technology or see how it fits in their lives, they fear what could go wrong. This causes disruptions in their lives as well. When the Kodak camera was invented people were fearful, even President Teddy Roosevelt outlawed taking pictures in Washington parks. A. Raposo
  4. 4. Continued… So what happened? Do we still use cameras today? Yes, people started getting used to cameras and it became the norm of society. What’s the famous saying when someone takes your picture? SMILE! Now pictures bring joy. Fear is a normal reaction to technology, but we shouldn’t let it hold us back. (Big Think, 2012) How about the internet and concerns of privacy? Jeff Jarvis explains that the internet is a much bigger technology and privacy is important. He goes further to explain that people should also note that the internet brings new opportunities. “The magnificent tool to publicness.” Let take a look at what Jeff Jarvis means about the opportunities publicness brings. (Big Think, 2012) A. Raposo
  5. 5. Benefits of Sharing Information Jeff Jarvis writes in his blog post, called The small c and me: “I have cancer, prostate cancer…Why am I even telling you about this? …I gained tremendous benefit sharing another ailment – heart arrhythmia – here on my blog. And so I have no doubt that by sharing this, I will get useful advice and warm support . I argue for the benefits of the public life. So I’d better live it.” (Jarvis, 2009) Image from (Jarvis, 2009) Jeff Jarvis believes that the positive aspect of social media is that it allows people to be more public . The main purpose of social media is to allow people to connect and share information with others. Before this can happen, Jeff Jarvis explains that people have to reveal themselves as members to particular groups. In the above blog post, Jeff Jarvis hopes that by revealing his prostate cancer diagnoses, he would get useful advice and support. It’s been four years since the above posting and Jeff has received over 300 comments, let’s see what kind of feedback he received from the public. A. Raposo
  6. 6. Blog Comments Image retrieved from (Jarvis, 2009) Bill Thompson: Jeff, I'm sorry to hear your news, but know that you'll face this as you face other challenges and come through. Sharing it is brave, but you will have support from me and all the others who have come to know and respect you and your work. Thinking of you Bob: I went through prostate cancer robotic surgery two years ago, and would suggest the following: 1) find a prostate cancer support group and attend some of their meetings… Gina Chen: Best of luck for a quick recovery. My father-in-law and a friend both had prostrate cancer, caught it early. Both are fine. Sure you will be, too. Thinking of you. Jonathan Este: All the best Jeff. Good luck with the treatment and all credit to you for sharing - if it prompts more men to get themselves checked then you've done us a real good turn. From revealing himself, Jeff received more then just support and advice from people. He created an outlet for people to be public about their personal life and most importantly raise awareness. Let’s take a look at others ways people use social media to raise awareness about heath issues. (Jarvis, 2009) A. Raposo
  7. 7. Raising Awareness: Movember Campaign About: Movember is a global campaign where men grow mustaches in the month of November to raise awareness and funds for men’s health issues. Members use the powerful tool of social media as a platform to raise awareness and educate people of men’s health issues. They even create profiles on the campaign website to show their efforts. (Movember, 2013) Impact: • $850,000 people worldwide raised $126.3M USD for men’s health issues • 67% recommended someone else to see a doctor • 20% went to see a doctor • 43% became more aware and educated about the health risks they face • More and more countries are joining the campaign (Movember, 2013) (Alston, 2012) Watch this short video for more information about this campaign A. Raposo
  8. 8. Publicness in Social Media raising Awareness for Cancer! • • • • Social Media sites such as Facebook have pages that are informational and supportive of cancer research for both people who are public on social media, and people who aren’t If we are all aware, we can start saving lives If this continues, it is possible that social media can help raise donations for a cancer cure in the future On just this one Facebook page there are 423,679 likes and 2,979 talking are about this. A. Beech
  9. 9. Publicness in Social Media Raising Mental Health Awareness • Social Media raising awareness on recognizing signs and symptoms of potential mental illnesses • Publicness on social media allows people to reach out to each other and get help • The future- more diagnoses and treatments for mental illnesses Watch this short video about mental health. A. Beech
  10. 10. Social Networking Can Fight Fat! • “Kids who are overweight often feel like they are all alone,” he says. “When they go on the site and see post after post from kids who have the same experiences and problems they have had, it makes them realize this isn’t true. Even if they never post a word, this can be very powerful.”(Boyles, 2012) • Publicness in social media can lead to less obesity in the future by bringing people together and promoting motivational things on social media sites toward physical activity and nutrition A. Beech
  11. 11. Publicness in Social Media Helping Homeless Animals • Raising awareness of animals in need for social media users by access to photos • Enabling easier ways to donate to animal shelters and adopt animals • Easier recruitment for much needed volunteers • The future- Less homeless/helpless and abandoned animals! Watch this short video about how social media helping an animal shelter. A. Beech
  12. 12. Publicness in Social Media is Leading to Future Political Awareness • "On the basis of the US Patriot Act, US authorities are asking US companies based in Europe to hand over the data of EU citizens. This is however – according to EU law – illegal," said Reding. "The problem is that when these companies are faced with a request whether to comply with EU or US law, they will usually opt for the American law. Because in the end this is a question of power." (Traynor, 2013) • • • A. Beech Publicness in social media enabled Edward Snowden decision to leak a trove of secret documents outlining the NSA’s surveillance. Democratization plays a roll in allowing people to access this information through social media This is a political apathy antidote – with the freedom of publicness in social media, this is bringing political consciousness to generations with disinterest or lack of knowledge
  13. 13. The Power of Social Media in Egypt’s Revolution Khaled Said, a young Egyptian businessman, was brutally murdered by Egyptian policemen after he uploaded footage of police corruption on YouTube. After learning of this terrible incident and wanting to become more politically active, Wael Ghonim created a Facebook page called “We are all Khaled Said.” The page featured morgue photos of Khaled Said and the page gathered 500,000 members. Members were mostly outraged Egyptians who were ready to rally against government corruption. The Facebook page would later focus on tracking other account of police brutally, wrongful arrests, and corrupt government. The page also became a place where people planned and organized protests. This would later spark an Egyptians revolution, without the need of foreign involvement.(Crovitz, 2011) A. Raposo Image from Arabnet)
  14. 14. Publicness in Social Media can Lead to a Safer Future • • • A. Beech Publicness on social media sites give police a handle on potential criminals “I’d been looking for this robbery suspect. Detectives were at a dead end; I decide to look and see if the guy has Facebook. He does, completely unsecured, and had just ‘checked-in’ at a strip club. Search the lot, find a car matching the description of what he was seen leaving the robbery in. Turns out to be stolen. Wait for him to walk out, ID him, bring him to the detectives with their jaws hanging open. Guy admitted to it all. I didn’t even have to use my A.K.” (Knibbs, 2013) This brings us closer to a criminal free future (or at least a safer future)
  15. 15. Advantages of Social Media for Businesses Benefits for businesses: 43% of all online consumers are social media fans or followers • 85% of Internet users have Facebook accounts • 49% of Internet users have Twitter accounts • 42% of people have mentioned a brand in a Facebook status update • 20% of Facebook users have purchased something because of ads Image retrieved from (Benefits of or comments they saw Websites & Social • 67% of Twitter users are more likely to buy brands they follow Media for Businesses (Infographic), 2013) Studies have shown that businesses who have a strong web presence perform significantly better than their competitors who are offline. Social media allows businesses to develop a strong identity and brand online, with the help of online consumers. Consumers are able to comment of their experience with a brand, which can attract other consumers if their experience was positive. The best part is that social media websites like Facebook and Twitter are free and easy to setup. Controlling consumer feedback on company websites/blogs is also key for business success. Not only does it allow businesses to interact with their customers, but it also gives consumers an outlet to voice their opinions or issues. (Benefits of Websites & Social Media for Businesses (Infographic), 2013) A. Raposo
  16. 16. The Future of Businesses and Social Media • • • • • Publicness in social media is an advantage to many businesses In the year 2020, will publicness in social media lead to all or most businesses basing out of social media? The higher the technology the higher the sales “As more brand dollars flow into social media, some firms will be able to build scale and others will lose the race and fall by the wayside.” (Smith, 2013) Facebook is the most popular and beneficial social media site for businesses and advertising “There is no better window into the fast-changing world of social media marketing than Facebook's preferred marketing developer program. It has only been in existence for 18 months, and already there are over 260 such partners operating worldwide, helping brands plug into Facebook's ad platforms and parse performance.” (Smith, 2013) A. Beech
  17. 17. Benefits of Social Media for Students By using social media for school purposes students receive the following benefits : • Influence school activities • Increase “academic” or “educational” networking • Learn responsibility, safety, reputation, good citizenship • Stimulate engagement, discussion, and understanding • Learn collaboration • Develop 21st century skills • Positive attitude toward technology • Connections between online participation(Obizmedia, 2013) Images retrieved from (Obizmedia, 2013) Examples of how Facebook and Twitter are used in the classroom: - Reminders for homework assignments and test are posted online - Increase communication between students, teachers, and parents - Students are able to connect with other classmates - Students contribute to class discussions and answer homework questions online (Obizmedia, 2013) A. Raposo
  18. 18. Image retrieved from (Kamenetz, 2012) TED-Ed: Lessons Worth Sharing Here’s another example of how students and even educators can benefit from using social media. The website allows educators to create or enhance educational YouTube videos for students. (TED-Ed, 2013) TED-Ed video features for educators: Let’s Begin section – add content or define a learning objective Think section – add multiple choice questions or open answer questions Dig Deeper section – expand on video with links to articles, references, or blogs Discussion section – create discussions around video The site also enables educators to track the progress of their students. Videos can also to nominated to be featured in the TED-Ed library, promoting a world-wide learning environment. (TED-Ed, 2013) A. Raposo
  19. 19. Fame and Social Media • Publicness and social media enables just about anyone to gain fame • If it weren’t for social media Publicness and Youtube, Justin Bieber would still be a regular kid in high school A. Beech
  20. 20. Reuniting of Friendships • An example of how social media can affect privacy in a good way… • “The India-Pakistan partition in 1947 separated many friends and families overnight. A granddaughter in India decides to surprise her grandfather on his birthday by reuniting him with his childhood friend (who is now in Pakistan) after over 6 decades of separation, with a little help from Google Search.” Take a look at this short video about reuniting friendships. A. Beech
  21. 21. Publicness in Social Media Can Be an Advantage to Your Relationships! • • “Facebook gives you the opportunity to maintain relationships with friends and family, regardless of distance.” – “With a few clicks, we're able to share in others' life experiences, be it old colleagues or friends from high school.” (Koifman, 2013) “Social media acts as a form of self-expression and is influencing how we share our personalities; it's up to us to use it effectively.” (Koifman, 2013) • A. Beech Publicness on social media sites and online dating sites enables users to broaden their love life – In the future this may reduce fear of never finding that “special someone” – Larger population by the year 2020
  22. 22. Maybe Publicness is better than Privacy in our future A. Beech
  23. 23. Challenges & Concerns of Social Media and Privacy For many years the Internet and the fast growing Social Media have been seen as the new means of democratization, breaking through the boundaries of time and space and shifting from the monopoly of Information to the oligopoly of the many voices that crowded the virtual communities. L. Ripanti
  24. 24. The interconnection between Social Networks, the easy access to new technologies and human interaction has given enormous power to the individuals… L. Ripanti
  25. 25. The Arab Spring: (from Arabnet) L. Ripanti Bradley Manning: (from The Compliance Campaign) The Kony Campaign (from Exchange Journal) (from
  26. 26. … Social Media are destabilizing the main pillars of power in today's society... Traditional journalism being more and more often replaced by citizen journalism; Diplomacy being strongly affected by public masses of opinion; Politicians like Barack Obama have realized how powerful and influencing Social Media are, specially in electoral campaigns. L. Ripanti
  27. 27. L. Ripanti
  28. 28. TECHNOLOGY ADVANCES AND SOCIAL NETWORKS ARE ENABLING INCREDIBLE DATA COLLECTING… Robert Scoble (2012) @ TNW 2012 In this presentation, Robert Scoble outlines some of the latest innovations in Social Media technologies and looks at the future innovations and at how these will totally change the way we perceive our lives. To watch video click here "...I think we are going to get over the privacy thing... I don't think it matters that you know the deepest, weirdest, craziest thought in my head..." (Scoble, 2012) L. Ripanti
  29. 29. "...Any personal information can become sensitive information..." For people like Alessandro Acquisti (Carnegie, 2013), on the other hand, there is a fight going on over the matter of privacy! Through Social Media and face-recognition software, for example, it is possible to take a picture of someone with a mobile phone, put it on the air, and you could have all sorts of information about that person from public domain and through data from Social Networks! Click here to watch video Alessandro Acquisti (2013) Associate Professor of Information Technology and Public Policy at the Heinz College, Carnegie Mellon University, a member of Carnegie Mellon Cylab, and a fellow of the Ponemon Institute L. Ripanti
  31. 31. Click on picture to watch video (Methoderixon, 2009) L. Ripanti
  32. 32. WHAT ARE SOME OF THE MAIN RISKS? • Data/Identity theft • Permanency of data over the Internet • Discrimination caused by info over the Social Networks • Public Shaming • Sensible data disclosing • Filter Bubbles limiting • Cyberbullism L. Ripanti
  33. 33. “With so much hacking and malicious activity, who is responsible for your safety?” (Tanner, 2013) J. Dalit
  34. 34. FACEBOOK Here’s a video about Facebook privacy concerns • Continues to be the leading social media website • As the number of users grow, there appears to be more problems with Social Media Privacy J. Dalit
  35. 35. Current Facebook Privacy Concerns include: • A person’s personal whereabouts • What a user is listening to • Whose personal page a person was “creeping” • What articles a user was viewing • (Hockenson, 2012) J. Dalit
  36. 36. "If [crooks] can get your user credentials for your Facebook account, there's a good chance that they have the password for your bank account.”-Tom Clare (Kristof 2011) J. Dalit
  37. 37. Concerns on Social Media and Privacy 1. Intellectual Property Theft 1. Identity Theft J. Dalit
  38. 38. Concerns in Social Media Idea 1: Publicness (lack of privacy) in Social Media can have a negative effect on Intellectual Property (IP) of businesses J. Dalit
  39. 39. What is Intellectual Property? • Original creations such as inventions, literary and artistic works etc. • There are rights that need to be applied to intellectual property such as: patents, trade-marks, copyright etc. J. Dalit
  40. 40. Intellectual Property •Case 1: Kim Wilson who was given the prestigious award for postdoctoral fellowship to work in a stem cell research lab located at a Canadian University. Her current work is leading to significant discoveries for spinal cord injury treatment. She is interested in marketing some of her research however she fears of other researchers having access to her research (Canadian Intellectual Property Office, 2012). J. Dalit
  41. 41. Intellectual Property Theft • Case Study 2: Noam Galai is an artist who was involved in an “unusual case of Intellectual Property theft”. He had posted a photo of that he took of himself screaming onto Flickr (a Photo sharing website) thinking that he was only sharing this photo with close relatives and friends. Two years after posting this image on this photosharing site, it began to appear in many countries and being used on consumer products such as t-shirts etc. He quickly noticed that he was a victim of Intellectual Property theft (Charney, 2011) J. Dalit
  42. 42. Publicness (lack of privacy) in Social Media can have a negative impact on Identity theft. J. Dalit
  43. 43. What is Identity theft? • Collecting another person’s personal information to operate crimes. • Information collecting is commonly used for financial crimes. • Illegal in Canada J. Dalit
  44. 44. Identity Theft Case Study 1: Colonel James Jones had his identity stolen in 1999 after an online posting of retired command officer in the US army became public on a website. In addition to their names being posted, they also had their Social Security Number that was then stolen by certain people who committed online identity thefts and credit card frauds (Arnold, 2000). J. Dalit
  45. 45. Identity Theft Case 2: A couple by the names of Lara Love and David Jackson are known to the public as the “neighbours from hell”. They were convicted for 30 counts of possessing other people’s identity. This was done by hacking into non-secured Internet connections, pirating mail and stealing wallets of people they have developed close relationships with (Frater, 2009) J. Dalit
  46. 46. Identity Theft If we don’t act now to safeguard our privacy, we could all become victims of identity theft. - Bill Nelson J. Dalit
  47. 47. The Perception of Privacy in the future: • • • • One major discovery and solution producers have made was the single access sign-on. For example, a Facebook user can sign up or log into various other websites just by connecting his/her Facebook account to that website. Facebook offers other websites information about the user and viceversa. Therefor, when a user logs into a website, it will make suggestions for the user (, 2013). J. Dalit
  48. 48. (Idea 3: The perception of privacy in the future: how social media will impact privacy in 2020 “The problem isn't PRISM but you and me. We let this happen. We allowed government, business and my fraking profession, the news media, to create a culture of fear. Americans are seemingly afraid of everything. Someone could snatch your kids, so you don't let them play in the frontyard. Is another example even necessary?” (Wilcox, 2013) BOYCOTT THE INTERNET • Internet users will come to realization that if you want to be online, you can’t have privacy • People are afraid of what we are enabling for the government with the use of social media • Internet users boycott in the future because of the concern for privacy A. Beech
  49. 49. Will the internet run out!? • “How do we know we are approaching the limits of our current telecom infrastructure? The signs are subtle, but they are there. A personal example—When I use Skype to send my parents in Germany live video of my kids playing hockey, the video sometimes freezes at the most exciting moments. In all, this doesn’t happen too often, but it happens more frequently lately—a sign that networks are becoming stressed by the amount of data they’re asked to carry.” (Greenemeier, 2013) • There is the possibility of simply running out of capacity or money to keep up with the internet • In relation to privacy concerns, the more we use the internet, the more information about ourselves is being spread as well as internet capacity being taken up from this A. Beech
  50. 50. Will Siri Take Over the World? • Apple Inc.'s voice activated personal isistant who goes by the name “Siri” is getting smarter as we know it! • How? Through the sacrifice of our personal privacy. • Every time we ask Siri a question, she has access to our personal information in which she can gain knowledge from A. Beech
  51. 51. Less Social Media Fame • Gaining fame and attention through Social Media has recently become one of the most popular ways to get famous • If everyone is attempting this and with less online privacy in the future, will Social Media Fame, Status, or Social Capital be possible? – Not everyone can be famous! A. Beech
  52. 52. CONVERGENCE AMONG TECHNOLOGIES AND SOCIAL MEDIA HAVE BROUGHT TO THE REACH OF PRIVATE INDIVIDULS, COMPANIES AND ORGANIZATIONS, POWERFUL INSTRUMENTS THAT MINE THE SECURITY OF PRIVACY • Face recognition technologies and applications. • Geographical Localization: google maps and other applications. • Use of data collected in the past years to evaluate people when recruiting. L. Ripanti
  53. 53. Face recognition technologies • In the UK, Tesco is planning to install screens able to scan customers’ faces to provide personalized adds (The Guardian, 2013) • Soon, facial recognition will be used not to keep us safe, but rather to target us to advertisers. The technology is coming to the grocery store, in the form of "smart shelves” (Smith, 2013). Click here for the FOX 13 investigative report by Doug Smith. L. Ripanti
  54. 54. Geolocation Technologies • Geolocation is the practice of determining the location of an object such as a mobile phone (Magallanes, 2013). • Today technologies are able to track your mobile for a number of reason: advertising, enabling applications such as google maps and many other useful apps to simplify your life; but to do so they need to access to all of your movements. • And often, applications are not there to serve you, but to be used against you! L. Ripanti From:
  55. 55. Do we want this? • Imagine enetering a shop and receive personalized erotic adverts because you visited erotic websites, or worse because some of your friends from a social network did! • Imagine saying that you are late because you are stuck somewhere else, and being unmasked by being tracked and geo-localized through your smartphone! • Imagine if one day all of these information will be used agaist you because laws have changed or because we fall into a dictatorship! L. Ripanti
  56. 56. As new threats arise… responses, as well, are provided by many… • Japan's National Institute of Informatics has developed glasses that can detect and stop facial recognition (Isaacson, 2013). • «Extremists» already begun pointing out this issue more than a year ago and providing their solutions  clicck here (Hastey, 2012) Click here to watch video Glasses against facial recognition (Diginfo.TV, 2013) L. Ripanti
  57. 57. Image retrieved from (Denham, 2010) Future of Privacy: Information Rights for Canada During a talk about the future of privacy, BC Privacy Commissioner, Elizabeth Denham, stated the following about technology and data use: (Denham, The future of privacy. Surveillance society, Mobile security, Genome identification, 2013) • • • • Many changes in technology today Risks in the use of data, especially in analytics Citizens, businesses, government want “instant data, data in the raw” People need to be educated on how to use data and when to protect it Biggest privacy challenges and concerns for the future, Ms. Denham predicts: • • • • • Concerns on secret processing of online information by law enforcement and national security agencies Parliament and public debates about the secret surveillance of citizens Need for more transparencies of these programs for public and private sectors Civil liberties must be properly considered Dialogues about secret surveillance shouldn't be kept in secret A. Raposo
  58. 58. Retrieved from Continued… BC Privacy Commissioner, Elizabeth Denham also states that todays’ youth will have concerns of privacy in their adult years when looking for a job. Today’s youth, “live online” and post information like they have “nothing to hide.” This can become a concern for them in the future when they are looking for employment and want hide what they posted in their younger days. (Denham, The future of privacy. Surveillance society, Mobile security, Genome identification, 2013) What needs to happen to avoid concerns? – Young Canadians need to think about the future more and the possible road blocks for being so public online – More educated users – Need new approach to protect the youth online – Need to protect our information rights A. Raposo
  59. 59. Retrieved from Future of Privacy: Facebook and Google Ms. Denham believes that Facebook and Google will do also do their part in protecting the privacy of their users. There may be some friction in talks of privacy because these companies value publicness while some users want more privacy. In the end, social media companies will need to listen to their users because without them they would not be able to operate successfully. (Denham, The future of privacy. Surveillance society, Mobile security, Genome identification, 2013) A. Raposo
  60. 60. Balance of Publicness and Privacy In conclusion, Jeff Jarvis, advocate for publicness, believes that publicness and privacy is controlled by the creator of the work, which is an advantage for users. Everyone chooses how public or private they want to be on social media. Before these choices can be made, people should consider the “risks and rewards”, there should be a balance. (Crovitz, Information age: Are we too hung up on privacy?, 2011) Publicness Rewards: feeling of connection world, reuniting friendships, social media fame, raising health and political awareness, support, advice, safer future, student benefits, business benefits. Privacy Risks: Identity and intellectual property theft, face recognition, geolocation technology. A. Raposo
  61. 61. How will you balance publicness and privacy on social media? A. Raposo