RapidScale Marketing Tools - Selling the Cloud


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RapidScale not only offers a phenomenal product, but also a completely unique and successful marketing approach to each of our cloud partners. From email marketing, to collateral, to product guides and information, RapidScale has created an all around marketing solution for its partners to sell successfully!

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RapidScale Marketing Tools - Selling the Cloud

  1. 1. The Tools You Need for 2014 Meet the Next Generation Cloud Computing Partner 4/14/2014 1
  2. 2. 24/14/2014 Collateral Product Guide Training Email Marketing The Tools for Success Selling
  3. 3. 34/14/2014 Collateral
  4. 4. 4/14/2014 4 Collateral • Take advantage of our pre-designed collateral • Available in digital versions to send or to print • Slicks, Product Guides, FAQs, Case Studies, and more.
  5. 5. 5 Collateral 4/14/2014 Co-Brand for Your Customers All of our material is available to be co-branded for customer recognition. Include your contact information for them to reach out.
  6. 6. 64/14/2014 Product Guide
  7. 7. 74/14/2014 Product Guide Be the Expert Utilize our full product guide as your resource including cloud benefits, tech specs, advantages, and the setup process.
  8. 8. 4/14/2014 8 Product Guide
  9. 9. 4/14/2014 9 Training
  10. 10. 4/14/2014 10 Training Personalized Trainings Agent Training • We will come to your office for an in-person training session • Lunch included • Select a date and we’ll coordinate the rest!
  11. 11. 4/14/2014 11 Training Personalized Trainings Webinars • Any technical level • Individual trainings with your Channel Manager • Product specific or general Cloud education
  12. 12. 4/14/2014 12 Selling
  13. 13. 134/14/2014 Ask All the Right Questions Selling
  14. 14. 4/14/2014 14 In-Person Lunch and Learns • Co-Sponsored events • Preferred Restaurants: • Morton's • Ruth’s Chris Steakhouse • Full customer product information session • Marketing and Advertising Coordination Selling We’ve found a high conversion rate from prospect to customer when engaging low-hanging fruit in a Lunch and Learn session
  15. 15. 4/14/2014 15 In-Person What to Expect • Engage with prospects and customers • Entice attendance by hosting an event at a desirable restaurant • Extend your reach in the market with face-to-face sessions • Customers like to work with people they feel like they know! Recipe for Success • Initial Invitation 4 weeks prior to event • Request for RSVPs 2 weeks prior • Follow up with current RSVPs and non-respondents 5 days out • 24 hour reminder call to RSVPs Selling Target: Prospects Target: Customers OR Target: Both!
  16. 16. 4/14/2014 16 Selling Customer Specific Sessions Shoulder-to-Shoulder Selling • The cloud is still new to 95% of people, we want to make sure you have the support you need when talking to customers. • Have a dedicated RapidScale Cloud Expert on at least your first half dozen sales calls to ensure you have all of the support you need • Learn what to ask and how to engage a customer with the cloud
  17. 17. 174/14/2014 Email Marketing
  18. 18. 4/14/2014 18 Email Marketing Here’s how it works: 1. Collect all your clients into an excel document with all your email contacts in the same column. 2. Check out the gallery of our email templates. (Don’t worry, if there’s one you’re not crazy about, we can change it up a bit.) 3. Email marketing@rapidscale.net and include two things: a) what templates you’re interested in and b) that you have all your subscribers in a consolidated document. 4. We will set up your mailing account and schedule a GoToMeeting to walk you through everything and have you directly upload your list. 5. Lastly, once everything is good to go, we’ll walk you through sending your first campaign and schedule the ones to follow. Here’s how we do it on our end: 1. We use a 3rd party emailing application so you enter all your info and all your emails come FROM YOU… don’t worry we’re not trying to snag your mailing list… we’ll actually never even see it. 2. The service we use is FREE up to 2,000 subscribers. RapidScale doesn’t charge anything to send out the templates we’ve created but the service we use charges if you exceed their maximum free level.
  19. 19. 19 Email Marketing
  20. 20. 4/14/2014 20 Email Marketing See Who You’ve Reached with Full Reporting
  21. 21. CloudPortal Joining Your Team 2014
  22. 22. 4/14/2014 Business Presentation 22 CloudPortal A Powerful New Sales Process Transform leads into customers & customers into raving fans. Easy, intuitive tools to engage and inform your customers throughout the sales process Meet our New Portal
  23. 23. 23 CloudPortal
  24. 24. rapidscale.net Contact Information Stefanie Ryan Marketing Director stefanie.ryan@rapidscale.net (949) 769-2217