Cognition Decision behaviour - Dr Adrian Banks


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A webinar led by Dr Adrian Banks of Surrey university, exploring cognition, decision making and behaviours. This session was aimed at learning and development professionals.

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Cognition Decision behaviour - Dr Adrian Banks

  1. 1. Neuroscience Steady State Ready State: Cognition, Decision and Behaviour B h i CPD for L&D professionals#CIPDLRN © Dr Adrian Banks – 2013 RapidBI|CIPD
  2. 2. Mike MorrisonRapidBI.comR idBI © Dr Adrian Banks – 2013 RapidBI|CIPD #CIPDLRN
  3. 3. Todays Speakers y pJohn McGurkAdviser: Learning and Talent DevelopmentCIPD Dr Adrian B k D Ad i Banks School of Psychology University of S U i it f Surrey © Dr Adrian Banks – 2013 RapidBI|CIPD #CIPDLRN
  4. 4. Q A Martin Couzins Type question here Editor Q&A Support
  5. 5. Neuroscience Steady State Ready State: Cognition, Decision and Behaviour  Dr Adrian Banks University of Surrey University of Surrey © Dr Adrian Banks – 2013 RapidBI|CIPD
  6. 6. Making Good Choices Making Good Choices• In most situations we have a  choice• What we decide to do  determines where we end up• How do we make these  d k h choices?• How can we make better How can we make better  choices? © Dr Adrian Banks – 2013 RapidBI|CIPD
  7. 7. The History of Decision MakingThe History of Decision Making 0.5 { } 0.5 analytic pessimistic optimistic © Dr Adrian Banks – 2013 RapidBI|CIPD
  8. 8. Uncertain Choices Uncertain Choices1. How likely is this to happen?1 How likely is this to happen? expected utility = likelihood x benefit d ili lik lih d b fi2. What are the benefits?Our assessment of both of these is O fb h f h idistorted, leading to systematic errors or biases e.g.• Certainty effect• Losses loom larger than gains disposition effect sunk cost effect k t ff t © Dr Adrian Banks – 2013 RapidBI|CIPD
  9. 9. Coping with Complexity Coping with Complexity Heuristics are simple strategies to manage  complexity or reduce mental effort e.g.  g satisficingAre you more likely to die of a Are you more likely to die of ashark attack or a falling aeroplane part?Are aeroplanes safer than cars? © Dr Adrian Banks – 2013 RapidBI|CIPD
  10. 10. Which US City has More Inhabitants?Which US City has More Inhabitants? San Diego Simple heuristics that are adapted to  the environment can be very effective San Antonio S A t i © Dr Adrian Banks – 2013 RapidBI|CIPD
  11. 11. Expertise: 10,000 ish hours Expertise: 10,000‐ish hours• Experts have extensive  domain knowledge• Stored in templates which  are used to identify typical  scenarios• Templates also allow more  complex analysis of  consequences• Acquired through deliberate  practice © Dr Adrian Banks – 2013 RapidBI|CIPD
  12. 12. Telling Stories Telling Stories• Jurors fit the evidence into a  story• But they also fill in the gaps  to make the story coherent• With experience, this  h h information may be valid• Without, it can lead to bias Without, it can lead to bias © Dr Adrian Banks – 2013 RapidBI|CIPD
  13. 13. In Two Minds In Two Minds• Should we rely on  y intuitive heuristics or  analytic reason?• We need both db h• Automatic cognitive  processes cue up the  processes cue up the key information p• Controlled processes  organise it into  meaningful stories © Dr Adrian Banks – 2013 RapidBI|CIPD
  14. 14. Out of Our Minds Out of Our Minds• Much cognition takes place  outside our head• Our skill is not in making the  decision, but in controlling  the tools to decide for us the tools to decide for us• Default settings and  constraints of tools can  subtly influence the  outcome © Dr Adrian Banks – 2013 RapidBI|CIPD
  15. 15. Decision Fatigue Decision Fatigue• Self control is a limited  resource• Resisting biscuits now  causes  failures later• But look for performance  l kf f decrement in the secondary  tasks © Dr Adrian Banks – 2013 RapidBI|CIPD
  16. 16. Summary• We are story tellers and we decide based on We are story tellers and we decide based on  our stories instead of just the facts• With experience, we know what stories to With experience, we know what stories to  expect and we fill in the gaps accurately with  automatic cognitive processes• Without experience, we should actively seek  alternative stories• Only by practicing this deliberately and  extensively will we improve © Dr Adrian Banks – 2013 RapidBI|CIPD
  17. 17. Over to you...Your Questions....Your Questions
  18. 18. This event This event was powered by For more information email k@ it i liOr request a free trial in the feedback