Big business little business final ss

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Slides from a webinar run by Robert Craven from The Directors Centre for HR professionals. Helping HR to be more business focussed and strategically relevant. Learning from entrepreneurs

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Big business little business final ss

  1. 1. NeuroscienceNeuroscienceCPDfor theLi k dI bLinkedIn members group#CIPDLRN
  2. 2. Mike MorrisonMike MorrisonRapidBI.com#CIPDLRN
  3. 3. Todays SpeakerToday s SpeakerRobert CravenRobert CravenThe Directors Centre#CIPDLRN
  4. 4. Q AQ AType question hereMartin CouzinsEditorEditorLearnpatch.comQ&A Support#CIPDLRN
  5. 5. www.directorscentre.com 2013When David Meets Goliath:what can entrepreneurs show largerbusinesses (and vice versa)?Robert Craven18th April 2013
  6. 6. www.directorscentre.com 2013Quick Intro & Background• small/independent businessesand entrepreneurs -larger businesses• AirBus, Barclays,LandRover Jaguar,Microsoft, Virgin,BlackBerry, Warwick Bus.School, Ritz Carlton,Nando’s…
  7. 7. www.directorscentre.com 2013
  8. 8. www.directorscentre.com 2013Today• A Brief History of the World• Small Biz vs Big Biz• “Big Business is hopelessly clueless”• The Lessons• What next… Actions…
  9. 9. www.directorscentre.com 2013WHY WOULD YOUWANT TO LEARNANYTHING FROMANENTREPRENEUR?
  10. 10. www.directorscentre.com 2013A BriefHistory ofthe World
  11. 11. www.directorscentre.com 20135 Tech Rev.s - every 50y1771 Industrial Revolution:- Arkwright’s Mill1829 Age of Steam & Railway:- Rocket Steam Engine1875 Age of Steel, Electricity, Heavy Eng.:- Carnegie Bessemer Steel Plant1908 Age of Oil, Autos, mass-production:- Model-T Ford1971 Age of Information and Telecomms:- Intel Microprocessor
  12. 12. www.directorscentre.com 2013History Lesson1999 – David tries to kill Goliath!!Then Goliath tries to buy out David…2013 – David must dance with Goliath
  13. 13. www.directorscentre.com 2013SMALL BIZVSBIG BIZ
  14. 14. www.directorscentre.com 2013Large Biz…• International…• Publicly traded…• Owned by diffuse shareholders…• The “agency problem”: institutionalcapture by managers• Everything has a tendency to migrateto the lowest-cost location.
  15. 15. www.directorscentre.com 2013Large Biz… (cont)• Slow• Stovepipes• “Everything through legal… HR…”• Process before purpose. Bureaucracy.• Management by rear-view mirrorand of course…
  16. 16. www.directorscentre.com 2013Large Biz… (cont)• Footprint• Distribution• Power, Resources, Influence• Access to finance• Professional management• Processes, systems• Brand
  17. 17. www.directorscentre.com 2013REST IN PEACE• Monsoon• Republic• La Senza• Blockbuster• HMV• Jessops• Comet• Clinton Cards• Aquascutum• Past Times• Blacks• MFI• Woolworths• Kodak• EncyclopaediaBritannica
  18. 18. www.directorscentre.com 2013Small Biz, E/preneurial…• You know who the boss is• Price-taker• Bottom line = back pocket• Finite resources, skills• Limited management skills/experience• IN not ON – not strategic
  19. 19. www.directorscentre.com 2013Small Biz!!!! E/preneur!!!• Passion/belief. Excitement. Commitment.• Flexible. Responsive. Decision speed• Communication: simple accountable/control• Closeness: customers, suppliers, team• Make a difference; control own destiny• Clear focus• Make/create/break rules
  20. 20. www.directorscentre.com 2013Some Definitions• SME• Owner-managed business• Entrepreneur
  21. 21. www.directorscentre.com 2013Entrepreneurial Seizure[Adapted from: M Gerber 1996]EntrepreneurManagerTechnician
  22. 22. www.directorscentre.com 2013“What’sHoldingYou Back?”Magic Million Survey
  23. 23. www.directorscentre.com 2013What’s Holding You Back?
  24. 24. www.directorscentre.com 2013What’s Holding You Back?• Playing WITHIN the boundaries• Incremental thinking• Bureaucratic mindset• Inability to tolerate ambiguity• Lack of belief in what is possible
  25. 25. www.directorscentre.com 2013NIMBLE+BUSINESS-LIKE
  26. 26. www.directorscentre.com 2013David = nimble =digital enabler =strategic value
  27. 27. www.directorscentre.com 2013Goliath =business-like =distribution =financial value
  28. 28. www.directorscentre.com 2013DAVIDVSGOLIATHGoliath = distribution = fin valueDavid= digitalenabler= strategicvalue
  29. 29. www.directorscentre.com 2013“Big Businessis hopelesslyclueless…”
  30. 30. www.directorscentre.com 2013Big businesses andGovernment arehopelessly cluelessabout "independentbusinesses"
  31. 31. www.directorscentre.com 2013Entrepreneurship isirrelevant – evenoffensive.
  32. 32. www.directorscentre.com 2013“independence, risk-taking”vs“the cosy, airlesscoffin of big business”
  33. 33. www.directorscentre.com 2013“the struggles ofrunning your ownbusiness are totallyalien.”
  34. 34. www.directorscentre.com 2013THELESSONS
  35. 35. www.directorscentre.com 2013Quick…,Simple…,Powerful…,Flexible…
  36. 36. www.directorscentre.com 2013#1 Strategy, Planning
  37. 37. www.directorscentre.com 2013#2 ExecutionQuick, Simple, Powerful, Flexible
  38. 38. www.directorscentre.com 2013#3 Tools, Measure,MonitorQuick, Simple, Powerful, Flexible
  39. 39. www.directorscentre.com 2013#4 PricingQuick, Simple, Powerful, Flexible
  40. 40. www.directorscentre.com 2013#5 CostsQuick, Simple, Powerful, Flexible
  41. 41. www.directorscentre.com 2013#6 Be Remarkable• Quick, Simple, Powerful, Flexible
  42. 42. www.directorscentre.com 2013#7 Your Offer• Quick, Simple, Powerful, Flexible
  43. 43. www.directorscentre.com 2013#8 Tough Decisions• Quick, Simple, Powerful, Flexible
  44. 44. www.directorscentre.com 2013#9 Actions• Quick, Simple, Powerful, Flexible
  45. 45. www.directorscentre.com 2013#10 Results• Quick, Simple, Powerful, Flexible
  46. 46. www.directorscentre.com 2013#11 Simultaneous notconsecutiveQuick, Simple, Powerful, Flexible
  47. 47. www.directorscentre.com 2013#12 SpeedQuick, Simple, Powerful, Flexible
  48. 48. www.directorscentre.com 2013Remarkable, Simple, Obvious
  49. 49. www.directorscentre.com 2013Remarkable, Simple, Obvious
  50. 50. www.directorscentre.com 2013“It’s not whatyou sell, it’swhat youstand for…”
  51. 51. www.directorscentre.com 2013362 firms...
  52. 52. www.directorscentre.com 2013362 firms...
  53. 53. www.directorscentre.com 2013Remarkable, Simple, Obvious
  54. 54. www.directorscentre.com 2013WhatNEXT?
  55. 55. www.directorscentre.com 2013WHY WOULD YOUWANT TO LEARNANYTHING FROMANENTREPRENEUR?
  56. 56. www.directorscentre.com 2013AFTERS
  57. 57. www.directorscentre.com 2013WHAT CAN YOULEARN FROMTHEENTREPRENEUR?
  58. 58. www.directorscentre.com 2013HOW CAN YOULEARN FROMTHEENTREPRENEUR?
  59. 59. www.directorscentre.com 2013HOW CANYOU APPLYTHIS?
  60. 60. www.directorscentre.com 2013IF NOT NOW,THENWHEN?
  61. 61. www.directorscentre.com 2013Entrepreneur’sOne-Day MBA• 1st May – London• rc@directorscentre.com
  62. 62. www.directorscentre.com 2013The Crunch Questions• Free Kindle book –Till Saturday only
  63. 63. www.directorscentre.com 2013Theproblem isnot thatwe aimtoo highand fail…,but thatwe aimtoo lowandsucceed.
  64. 64. www.directorscentre.com 2013The Directors’ Centre…makes larger businesses morenimble…and smaller businesses morebusiness-like!!Robert Craven.rc@directorscentre.com@robert craven+44 (0)1225 851044
  65. 65. www.directorscentre.com 2013Intellectual Property Rights and CopyrightOf ‘Beating the Credit Crunch’ MaterialsCopyright ©Robert Craven, 2010The rights of Robert Craven of The Directors’ Centre as the Author of this Work has been asserted byhim in accordance with the Copyright, Designs and Patents Act, 1988.This workbook has been distributed by Robert Craven subject to the condition that it shall not, byway of trade or otherwise be lent, resold, hired out or otherwise circulated without the publisher’sor author’s prior consent in any form of binding or cover other than that in which it is published andwithout a similar condition including this condition being imposed on the subsequent purchaser.Whilst every care has been taken in the preparation of this workbook, no responsibility for any lossoccasioned to any person acting or refraining from any action as a result of any material in thispublication can be accepted by the author or the publisher.A catalogue record for the book is available from the British Library.The Directors’ Centre,1 The High Street, Woolley, Bath BA1 8ARApril 2013
  66. 66. Over to you...yYour Questions....
  67. 67. Play within the boundariesPlay within the boundaries0 O XX X OO X O
  68. 68. Play within the boundariesPlay within the boundaries0 O XX X OO X OOO
  69. 69. greatReasonsto fill out the exit survey 
  70. 70. 3 Reasons to fill out the exit survey great3Reason 1Reason 2You can request the slides from today’s presentationYou can request a PDF copy of:The CIPD report when published – emailed directlyReason 3You can request a FREE trial of GoToMeeting Bonus Reason 4You help us with planning and running future events ;)
  71. 71. The exit survey will open afterThe exit survey will open afteryou leave the session.Thank you!If you miss this, one will be emailed to you tomorrow – only complete it once
  72. 72. This event wasThis event waspowered bypowered byFor more information email uk@citrixonline.comOr request a free trial in the feedback

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