Internet Marketing for Small Businesses: Content Marketing


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Creating high-quality content should play a key role in your internet marketing strategy.

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Internet Marketing for Small Businesses: Content Marketing

  1. 1. Internet Marketing for Small Businesses: Content Marketing Creating high-quality content should play a key role in your internet marketing strategy.
  2. 2. Content: The Engine that Drives Marketing  Today’s customers are sophisticated. Because they’re surrounded by advertising, ads are less appealing to them.  Content marketing is authentic in a way traditional ads aren’t.  You should strive to share your story and build a community by creating valuable digital assets that you share with current and potential customers.  Your content can also help you build authority and be seen as an expert. 2
  3. 3. Content with a Purpose  Focus on developing engaging content. - What are your customers’ questions? Can you create a blog post or a video to address them? - What content gets shared the most? How can you develop content with a similar theme or style? - What is your target audience interested in? What are you doing to appeal to them? 3
  4. 4. Content Strategy  Don’t create content that just fills up the internet.  Try to create assets (articles, videos, graphics, slide decks, etc.) that engage your customers and prompt them to action.  Measure your efforts to ensure you’re reaching the right audience. 4
  5. 5. Who’s Your Audience?  Develop personas to represent your ideal customers. Include relevant demographic information, and interests.  Any content you create should appeal to these people or answer their questions. 5
  6. 6. Creating the Content  Be creative and direct.  Focus on creating quality content that customers will share.  Ask yourself: is this content related to my customers’ concerns or interests? 6
  7. 7. Promote the Content  Your content isn’t doing any good unless someone reads it.  Share it via social media and recommending it to other websites and blogs.  Share it with communities.  Encourage others to spread it around. 7
  8. 8. Advantage to Small Businesses  If you think you can’t compete with larger corporations on content marketing, but you’re wrong.  You can identify customer pain points and concerns more quickly and address them correctly, while they may be sluggishly moving toward content creation and legal approval.  You have the freedom to explore your own brand and present yourself in the most effective way to attract new customers. 8
  9. 9. Financing for Small Businesses  RapidAdvance offers flexible funding solutions for small businesses. If you need money for marketing or anything else, we can help.  Our process is fast and simple—you can get a free quote right now. Visit to get started. 9