Internet Marketing for Small Businesses: Content Marketing
Internet Marketing for Small
Businesses: Content Marketing
Creating high-quality content should play a
key role in your internet marketing strategy.
Content: The Engine that Drives Marketing
Today’s customers are sophisticated. Because they’re
surrounded by advertising, ads are less appealing to them.
Content marketing is authentic in a way traditional ads aren’t.
You should strive to share your story and build a community by
creating valuable digital assets that you share with current and
Your content can also help you build authority and be seen as
Content with a Purpose
Focus on developing engaging content.
- What are your customers’ questions? Can you create a blog
post or a video to address them?
- What content gets shared the most? How can you develop
content with a similar theme or style?
- What is your target audience interested in? What are you
doing to appeal to them?
Don’t create content that just
fills up the internet.
Try to create assets (articles,
videos, graphics, slide decks,
etc.) that engage your
customers and prompt them to
Measure your efforts to ensure
you’re reaching the right
Who’s Your Audience?
Develop personas to represent your ideal customers. Include
relevant demographic information, and interests.
Any content you create should appeal to these people or
answer their questions.
Creating the Content
Be creative and direct.
Focus on creating quality content that customers will share.
Ask yourself: is this content related to my customers’ concerns
Promote the Content
Your content isn’t doing any good unless someone reads it.
Share it via social media and recommending it to other
websites and blogs.
Share it with communities.
Encourage others to spread it around.
Advantage to Small Businesses
If you think you can’t compete with larger corporations on
content marketing, but you’re wrong.
You can identify customer pain points and concerns more
quickly and address them correctly, while they may be
sluggishly moving toward content creation and legal approval.
You have the freedom to explore your own brand and present
yourself in the most effective way to attract new customers.
Financing for Small Businesses
RapidAdvance offers flexible funding solutions for small
businesses. If you need money for marketing or anything else,
we can help.
Our process is fast and simple—you can get a free quote right
now. Visit RapidAdvance.com to get started.