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Chapitre introductif: Développement des TIC et émergence du e-commerce

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Chapitre introductif: Développement des TIC et émergence du e-commerce

  1. 1. E-Commerce Institut des Hautes Etudes Licence (L3) : Commerce international Raouf JAZIRI [email_address]
  2. 2. Objectifs du Cours <ul><li>Via ce cours, l’étudiant devra : </li></ul><ul><li>Comprendre le concept de e-commerce; </li></ul><ul><li>Faire la différence entre les différentes catégories de e-commerce; </li></ul><ul><li>connaître les différents moyens de payements électroniques; </li></ul><ul><li>Connaître les moyens assurant la sécurité en e- commerce; </li></ul><ul><li>Être capable de concevoir un site web marchand. </li></ul>
  3. 3. Plan du Cours <ul><li>Importance du phénomène </li></ul><ul><li>Définition et nature du commerce électronique </li></ul><ul><li>avantages et inconvénients du commerce électronique </li></ul><ul><li>Les modes de paiement électronique </li></ul><ul><li>Les moyens de sécurité du e-commerce </li></ul><ul><li>Les techniques de conception d’un site web marchand </li></ul>
  4. 4. Introduction <ul><li>« If Users Can’t Buy, You Don’t Make Money » Jakob Neilsen, 2001 </li></ul><ul><li>“ Il n'y a aucune raison que des gens veuillent un ordinateur à la maison.” Ken Olson, PDG et fondateur de DEC, 1977. </li></ul><ul><li>“ 640Ko est suffisant pour tout le monde.”, Bill Gates, PDG et fondateur de Microsoft, 1981. </li></ul><ul><li>“ J'ai parcouru le pays de long en large et parlé avec les meilleures personnes, et je peux vous assurer que l'informatique est une lubie qui ne durera pas plus d'un an.” Editeur chez Prentice Hall, 1957. </li></ul>
  5. 5. Introduction <ul><li>The Internet will drive half of today ’s retaillers out of business ’ Michael de Kare-Silver, in E-shock 1999 </li></ul><ul><li>Le commerce électronique représentera entre 10 et 25% du commerce mondial d ’ici à 2003 </li></ul><ul><li>(conférence des Nations Unies, fév. 2000) </li></ul><ul><li>Internet commerce is projected to reach 327$ billion by the year 2002 or 2.3% of GDP </li></ul><ul><li>Commerce en ligne: 1,300$ milliards CA en 2003 selon IDC </li></ul>
  6. 6. Introduction <ul><li>«Le commerce sera électronique ou ne sera pas!» </li></ul><ul><li>R. Lafontaine, groupe LGS inc. </li></ul><ul><li>«The Internet is changing the way people work, live, play and learn ». John Chambers, Cisco Systems </li></ul>
  7. 7. Introduction http://www.ina.fr/economie-et-societe/vie-economique/video/CAC97134818/internet-commerce-electronique.fr.html Voir attentivement les vidéos suivantes http://www.ina.fr/economie-et-societe/vie-sociale/video/CAB99012806/internet-commerce-electronique.fr.html http://argent.canoe.ca/video/589137787001
  8. 11. Bibliographie <ul><li>Lannoo, P., Ankri, C. (2008): « e-marketing et e-commerce ». Vuibert . Paris. </li></ul><ul><li>Hervier, G. (2001) « Le commerce Électronique - Vendre en ligne et optimiser les achats », Éditions d’Organisation. </li></ul><ul><li>Guillocheau, D., Pastural, D. (2001) « e-Solutions pour l’entreprise - Définir et mettre en oeuvre votre stratégie e-Business », Éditions DUNOD. </li></ul><ul><li>Les grands chiffres du commerce électronique : </li></ul><ul><li> http://www.declic.net/francais/savoir/dossier/chiffres.html </li></ul><ul><li>Le commerce électronique : http://www.cio.com/ec </li></ul><ul><li>Client-Server : http://www.sei.cmu.edu/str/descriptions/clientserver_body.html </li></ul><ul><li>Cours sur le commerce électronique: </li></ul><ul><li> http://www.cvm.qc.ca/mlaflamme/comme/comme.html </li></ul>

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