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Web Analytics And Reports

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Web Analytics And Reports

  1. 1. Web Analytics and Report Management System<br />Raony Guimarães<br />raony@medicalmedia.nl<br />
  2. 2. Topics<br /><ul><li>WebAnalytics
  3. 3. Gezondheidsplein - Overview
  4. 4. Competitors
  5. 5. Reports
  6. 6. Internal Control
  7. 7. External Control</li></li></ul><li>Definition<br /><ul><li>Web analytics is the measurement, collection, analysis and reporting of Internet data for purposes of understanding and optimizing web usage.</li></li></ul><li>Why use WebAnalytics ?<br />
  8. 8. Definition<br /><ul><li>Data VS Information
  9. 9. The Curse of Dimensionality</li></li></ul><li>Analytics<br />
  10. 10. Analytics - Top Content<br />What are the most commonly viewed pages on your site, and how are they used?<br />
  11. 11. Analytics - Top Content<br />
  12. 12. Analytics - Top Content - Aandoeningen<br />
  13. 13. Analytics - Top Exit Pages:<br /><ul><li> From which pages do people exit your site? </li></li></ul><li>Analytics - Top Exit Pages:<br />
  14. 14. Analytics - Site overlay<br /><ul><li>Viewing clicks, conversions, and revenue metrics for each link.</li></li></ul><li>Analytics - Site overlay<br />
  15. 15. Analytics - Site overlay<br />
  16. 16. Analytics - Site overlay<br />
  17. 17. Analytics - Keywords (70%)<br /><ul><li>gezondheidsplein.nl
  18. 18. buikpijn
  19. 19. lage bloeddruk
  20. 20. ischias
  21. 21. zwangerschap
  22. 22. medisch woordenboek
  23. 23. oorontsteking
  24. 24. vleesboom
  25. 25. standjes
  26. 26. spruw
  27. 27. Gezondheidsplein
  28. 28. longontsteking
  29. 29. gezondheid
  30. 30. keelontsteking
  31. 31. blaasontsteking
  32. 32. hoge bloeddruk
  33. 33. www.gezonheidsplein.nl
  34. 34. overgang
  35. 35. voedselvergiftiging
  36. 36. Schimmelinfectie</li></li></ul><li>Analytics - Keywords (70%)<br />
  37. 37. Competitors<br /><ul><li>How to identify and study our competitors ?
  38. 38. How to identify and increase our campaigns ?</li></li></ul><li>Competitors ???<br />http://www.gezondheidsplein.nl/<br />http://www.gezondvgz.nl/<br />http://www.gezondheidsnet.nl/<br />http://www.gezondvgz.nl/<br />http://www.gezondheid.plein.nl/<br />http://gezondheidplein.nl/<br />http://plein.nl<br />
  39. 39. Google Rank<br />Source: http://www.google.com/Top/World/Nederlands/Gezondheid/Naslag<br />
  40. 40. Google Rank<br />Source: http://www.google.com/Top/World/Nederlands/Gezondheid/Naslag<br />
  41. 41. Competitors<br />
  42. 42. Competitors<br />
  43. 43. Competitors<br />
  44. 44. 20 Most Popular Health Websites - June 2009<br /><ul><li>1 | WebMD.com
  45. 45. 2 | NIH.gov
  46. 46. 3 | MedicineNet.com
  47. 47. 4 | MayoClinic.com
  48. 48. 5 | Drugs.com
  49. 49. 6 | Yahoo! Health
  50. 50. 7 | RxList.com
  51. 51. 8 | RealAge.com
  52. 52. 9 | MedHelp.org
  53. 53. 10 | Healthline.com
  54. 54. 11 | everydayHealth.com
  55. 55. 12 | RightHealth.com
  56. 56. 13 | wellsphere.com
  57. 57. 14 | FamilyDoctor.org
  58. 58. 15 | QualityHealth.com
  59. 59. 16 | HealthCentral.com
  60. 60. 17 | Prevention.com
  61. 61. 18 | Health.com
  62. 62. 19 | RevolutionHealth.com
  63. 63. 20 | eMedicine.com</li></ul>Source: Inbound Links, Google Page Rank, Alexa Rank, and traffic data from Compete and Quantcast.<br />
  64. 64. 20 Most Popular Health Websites - June 2009<br />
  65. 65. Alexa<br />
  66. 66. Alexa Suggestions<br />7. Medicinfo.nl<br />www.medicinfo.nl/<br />8. GezondheidsNet<br />www.gezondheidsnet.nl/<br />9. Gezondheid.be<br />www.gezondheid.be/<br />10. ConsuMed<br />www.consumed.nl/<br />11. www.gezondstegids.nl/<br />www.gezondstegids.nl/<br />If you like gezondheidsplein.nl you may also like:<br />1. Ziekenhuis.nl<br />www.ziekenhuis.nl/<br />2. Medischestartpagina.nl<br />www.medischestartpagina.nl/<br />3. Achmea Health<br />www.achmeahealth.nl/<br />4. Zorgkrant<br />zorgkrant.nl/<br />5. Reuters Health Information<br />www.reutershealth.com/<br />6. Planet<br />www.planet.nl/<br />
  67. 67. Test Campaigns<br />
  68. 68. Test Campaigns<br />
  69. 69. Main Goal<br /><ul><li>Develop a management system to measure all the statistics from all the different parts from all the different websites of the company.
  70. 70. This should be used by the editors to create personal reports for each client.</li></li></ul><li>Brainstorm<br /><ul><li>What we want to show?
  71. 71. How will we show?
  72. 72. What the client wants to know?
  73. 73. What can be a target?</li></li></ul><li>First, Learn !!!<br /><ul><li>How the editors change the content of our websites ?
  74. 74. How they manage the content?
  75. 75. How they create the pools, weetjes, banners, Dossier, Aandoeningen, etc ?
  76. 76. How they manage the campaigns?
  77. 77. How to measure the effect of changes ?
  78. 78. How to measure the impact of our campaigns ?</li></li></ul><li>Measurement<br />
  79. 79. Reports<br /><ul><li>Overview</li></li></ul><li>Add Report<br />
  80. 80. Admin Panel<br />
  81. 81. Add Block<br />
  82. 82. View Blocks<br />
  83. 83. Add Page<br />
  84. 84. Add Page<br />
  85. 85. View Pages<br />
  86. 86. Add Poll<br />
  87. 87. View Polls<br />
  88. 88. Add Banner<br />
  89. 89. Add Banner<br />
  90. 90. Add banner<br />
  91. 91. View Banners<br />
  92. 92. Add Clickouts<br />
  93. 93. Add Clickouts<br />
  94. 94. View Clickouts<br />
  95. 95. Add Weetje<br />
  96. 96. View Weetjes<br />
  97. 97. Add Target<br />
  98. 98. Add Target<br />
  99. 99. View Targets<br />
  100. 100. Report Preview<br />
  101. 101. Preview Banners<br />
  102. 102. Preview Pageviews<br />
  103. 103. Preview Poll<br />
  104. 104. Preview Weetjes<br />
  105. 105. Preview Targets<br />
  106. 106. Next Steps<br /><ul><li>How can we use this to improve our campaigns and help our customers?
  107. 107. Define KPI’s
  108. 108. Change campaigns
  109. 109. How to increase our pagerank
  110. 110. Analyze our data
  111. 111. Test our campaigns</li></li></ul><li>Next Steps<br /><ul><li>Develop a strategic plan.
  112. 112. Establish goals.
  113. 113. Define the Key Performance Indicators for each goal
  114. 114. Benchmark the KPIs</li></ul>Implement and Monitor each KPI<br />
  115. 115. Finally...<br />Source: Web Analytics One Hour a Day (Avinash Kaushik)<br />
  116. 116. This is just the beginning..<br />

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