Privacy is for Losers: What happens when you Google your audience?

1. “Always make the audience suffer as much as possible.”
― Alfred Hitchcock
“Privacy is for losers” - Let’s Google My Audience!
#IS13 - InfoSecurity.be 2013
Friday 22 March 13

2. Who Am I?
My Social Media Experiments?
Who are you guys?
Why is it failing?
Product Placement!
The new currency!
The Other Agency!
“Privacy is for losers”
Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

3. @ransbottyn on twitter?
The Social Guy!
Who Am I? “Privacy is for losers”
Let me google that for you! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

4. “Privacy is for losers”
Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

5. “Privacy is for losers”
Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

6. facebook.com/ransbottyn
facebook.com/CainRansbottyn
Who Am I? “Privacy is for losers”
Let me google that for you! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

7. “Privacy is for losers”
Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

8. “Privacy is for losers”
Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

9. LinkedIn.com/in/ransbottyn
The Network Guy!
Who Am I? “Privacy is for losers”
Let me google that for you! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

10. “Privacy is for losers”
Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

11. “Privacy is for losers”
Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

12. ransbottyn.com
The Product Placer!
Who Am I? “Privacy is for losers”
Let me google that for you! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

13. “Privacy is for losers”
Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

14. I drove too fast in 2012?
The Marketing Guy!
Who Am I? “Privacy is for losers”
Let me google that for you! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

15. My “ZatteVrienden M5” in 2007?
The Cowboy!
Who Am I? “Privacy is for losers”
Let me google that for you! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

16. Founded Zattevrienden.be in 2005!
Running number one infotainment website in Belgium!
Who Am I? “Privacy is for losers”
Let me google that for you! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

17. How did we get our attention?
Let’s blend a brand new iPhone 3G!
Who Am I? “Privacy is for losers”
Let me google that for you! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

18. Sold Zattevrienden.be to the
ThinkMedia Group in 2009!
Clint.be was born!
Who Am I? “Privacy is for losers”
Let me google that for you! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

19. Babes in a datacenter?
The Nerd!
Who Am I? “Privacy is for losers”
Let me google that for you! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

20. RealROOT back in 1998!
Pan-europe internet network company providing
co-location services to high-traffic ranked websites!
Who Am I? “Privacy is for losers”
Let me google that for you! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

21. Body Hacker? Cain.be?
The Role Model!
Who Am I? “Privacy is for losers”
Let me google that for you! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

22. “Privacy is for losers”
Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

23. SlideShare.net/ransbottyn
The Evangelist!
Who Am I? “Privacy is for losers”
Let me google that for you! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

24. “Privacy is for losers”
Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

25. Customer loyalty?
The Pimp!
Who Am I? “Privacy is for losers”
Let me google that for you! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

26. Thisislive.com founded in 2003!
My first steps in “the online adult entertainment”!
Who Am I? “Privacy is for losers”
Let me google that for you! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

27. Who Am I? “Privacy is for losers”
Let me google that for you! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

28. Who Am I?
My Social Media Experiments?
Who are you guys?
Why is it failing?
Product Placement!
The new currency!
The Other Agency!
“Privacy is for losers”
Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

29. How to lose 1661 followers in an hour?
Publish a racist Tweet!
My Social Media Experiments? “Privacy is for losers”
“zwarte piet” Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

30. How to gain 400 followers in less then an hour?
Pretend to be a popular news anchor!
My Social Media Experiments? “Privacy is for losers”
Let’s fake Emmanuel Rottey! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

31. From speeding to a marketing campaign?
Guerilla Marketing!
My Social Media Experiments? “Privacy is for losers”
#GoForZero Guerilla-marketing! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

32. How to get new followers?
Send them flowers!
My Social Media Experiments? “Privacy is for losers”
Let’s buy some followers... or bribe them! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

33. If a brand promises you food in return for a hashtag?
Abuse your twitter power...
and boost it from 500 to 10000 packages!
Which Experiments? “Privacy is for losers”
#Lidl Experiment Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

34. Who Am I?
My Social Media Experiments?
Who are you guys?
Why is it failing?
Product Placement!
The new currency!
The Other Agency!
“Privacy is for losers”
Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

35. The Experiment of Today!
We were here yesterday...
Our female partner-in-crime
asked you to log in to our
facebook app and give us full
access to your account!
Who are you guys? “Privacy is for losers”
The Facebook Experiment! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

36. Apps... Harmless? Yeah Right!
Who are you guys? “Privacy is for losers”
The Facebook Experiment! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

37. Facts & Figures!
83 men were asked to log in to “our facebook app”
19 men had no facebook account
21 men refused or had no interest to cooperate
43 men gave us full access to their profile
we found at least one man cheating on his wife!
Who are you guys? “Privacy is for losers”
The Facebook Experiment! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

38. “Privacy is for losers”
Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

39. “Privacy is for losers”
Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

40. Get connected to strangers!
Step 1: We check in on foursquare
Step 2: We add all 92 people
45 “friends” approved within one hour
32 others approved before midnight
Privacy is for losers!
Who are you guys? “Privacy is for losers”
The Foursquare Experiment! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

41. “Always make the audience suffer as much as possible.”
Who are you guys? “Privacy is for losers”
The Audience Experiment! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

42. “Always make the audience suffer as much as possible.”
No worries, I will
respect your privacy!
Who are you guys? “Privacy is for losers”
The Audience Experiment! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

43. “Always make the audience suffer as much as possible.”
in a relationship?
Who are you guys? “Privacy is for losers”
The Audience Experiment! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

44. “Always make the audience suffer as much as possible.”
Who are you guys? “Privacy is for losers”
The Audience Experiment! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

45. “Always make the audience suffer as much as possible.”
We know were you live Nicolas...
Let’s have a house warming?
Who are you guys? “Privacy is for losers”
The Audience Experiment! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

46. “Always make the audience suffer as much as possible.”
Name and birthday match...
... will turn anonymous profiles into public “bigdata”!
Who are you guys? “Privacy is for losers”
The Audience Experiment! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

47. “Always make the audience suffer as much as possible.”
anonymous profile...
... but sharing your sex life with the whole world
... no longer anonymous!
Who are you guys? “Privacy is for losers”
The Audience Experiment! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

48. Who Am I?
My Social Media Experiments?
Who are you guys?
Why is it failing?
Product Placement!
The new currency!
The Other Agency!
“Privacy is for losers”
Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

49. There is no digital privacy?
Only physical privacy remains... or let’s hope so!
Why is it failing? “Privacy is for losers”
There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

50. You put your life online?
Once you leave high school, your privacy ends!
Why is it failing? “Privacy is for losers”
There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

51. LinkedIN privacy Fail?
Belgian State Security Service Employee
public searchable on LinkedIN?
Why is it failing? “Privacy is for losers”
There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

52. Crime Fail?
Identities of “gang members” in Eindhoven
revealed in couple of hours!
Why is it failing? “Privacy is for losers”
There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

53. NMBS Fail!
1.500.000 personal records went public!
Why is it failing? “Privacy is for losers”
There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

54. Medical Fail?
Are hospitals sharing data?
Who owns YOUR medical data?
Why is it failing? “Privacy is for losers”
There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

55. .fgov.be Fail?
What is the government and the FCCU
doing with our data?
Why is it failing? “Privacy is for losers”
There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

56. Telecom data Fail!
All huge telecom operators are selling your data
to marketeers as a service!
Why is it failing? “Privacy is for losers”
There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

57. Cops Want Wireless Providers...
... to Record and Store Your Text Messages?
Why is it failing? “Privacy is for losers”
There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

58. Exif data Fail?
Most of public pictures still contain geolocation data!
Why is it failing? “Privacy is for losers”
There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

59. Facebook Tagging Fail?
If you like it or not,
but you will be tagged by your friends eventually!
Why is it failing? “Privacy is for losers”
There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

60. People share everything?
Even when they had sex!
Why is it failing? “Privacy is for losers”
There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

61. It’s no longer a matter of privacy...
It’s all about personal data business!
Data should be free but ownership counts!
Why is it failing? “Privacy is for losers”
There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

62. Social Local Mobile can work...
... if we allow our data to be public
You will get a personalized offer!
Why is it failing? “Privacy is for losers”
There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

63. My life is public?
I share everything on my Social Media Timeline!
Why is it failing? “Privacy is for losers”
There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

64. I share all my food...
Sharing is caring?
Food Photography as weight loss program!
Why is it failing? “Privacy is for losers”
There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

65. I share my weight...
Public Accountability!
Why is it failing? “Privacy is for losers”
There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

66. The Old Me?
Why is it failing? “Privacy is for losers”
There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

67. The New Me!
Why is it failing? “Privacy is for losers”
There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

68. I share all my crashes...
Insurance companies will use this (big) data (against me!)
Why is it failing? “Privacy is for losers”
There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

69. I share all my parties...
Everybody knows where I am! What I do! What I Use!
Why is it failing? “Privacy is for losers”
There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

70. Most important thing: manage your public profile...
I divide my social timeline into 8 categories!
Why is it failing? “Privacy is for losers”
There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

71. Why is it failing? “Privacy is for losers”
There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

72. Why is it failing? “Privacy is for losers”
There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

73. Why is it failing? “Privacy is for losers”
There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

74. Why is it failing? “Privacy is for losers”
There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

75. Why is it failing? “Privacy is for losers”
There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

76. Why is it failing? “Privacy is for losers”
There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

77. Why is it failing? “Privacy is for losers”
There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

78. Why is it failing? “Privacy is for losers”
There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

79. Why is it failing? “Privacy is for losers”
There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

80. Why is it failing? “Privacy is for losers”
There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

81. Why is it failing? “Privacy is for losers”
There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

82. Why is it failing? “Privacy is for losers”
There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

83. Why is it failing? “Privacy is for losers”
There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

84. Why is it failing? “Privacy is for losers”
There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

85. Why is it failing? “Privacy is for losers”
There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

86. Why is it failing? “Privacy is for losers”
There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

87. Who Am I?
My Social Media Experiments?
Who are you guys?
Why is it failing?
Product Placement!
The new currency!
The Other Agency!
“Privacy is for losers”
Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

88. Everyone knows Product Placement on TV?
Nobody realizes product placement
is possible on Social Media!
What about Product Placement? “Privacy is for losers”
How it works now! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

89. Social Media Product Placement has been done before?
by Kim Kardashian and Paris Hilton!
What about Product Placement? “Privacy is for losers”
How it works now! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

90. Social Media Marketing in 2013 will be?
About contributors!
What about Product Placement? “Privacy is for losers”
How it works now! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

91. Social Media Marketing in 2013 will be?
About influencers!
What about Product Placement? “Privacy is for losers”
How it works now! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

92. Social Media Marketing in 2013 will be?
About ambassadors!
What about Product Placement? “Privacy is for losers”
How it works now! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

93. Brands will spend less money in "classic" ads?
Advertorials by opinion & thought leaders...
Story Placement is the new thing!
What about Product Placement? “Privacy is for losers”
How it works now! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

94. Right column are the ads?
Left column is authenticity!
What about Product Placement? “Privacy is for losers”
How it works now! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

95. What are the pros of #SoMePP?
- Authenticity
- Same message, different package
- Tone of Voice
- Peers trustworthy
- Relevance
- Subtlety (non commercial power)
What about Product Placement? “Privacy is for losers”
How it works now! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

96. What are the cons of #SoMePP?
- Credibility risk for the brand & wrong association
- Liability
- Authenticity fail
(if you don't believe it, don't post it!)
What about Product Placement? “Privacy is for losers”
How it works now! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

97. What about Product Placement? “Privacy is for losers”
How @ransbottyn is using it! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

98. What about Product Placement? “Privacy is for losers”
How @ransbottyn is using it! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

99. What about Product Placement? “Privacy is for losers”
How @ransbottyn is using it! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

100. What about Product Placement? “Privacy is for losers”
How @ransbottyn is using it! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

101. What about Product Placement? “Privacy is for losers”
How @ransbottyn is using it! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

102. What about Product Placement? “Privacy is for losers”
How @ransbottyn is using it! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

103. What about Product Placement? “Privacy is for losers”
How @ransbottyn is using it! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

104. What about Product Placement? “Privacy is for losers”
How @ransbottyn is using it! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

105. What about Product Placement? “Privacy is for losers”
How @ransbottyn is using it! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

106. What about Product Placement? “Privacy is for losers”
How @ransbottyn is using it! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

107. Who Am I?
My Social Media Experiments?
Who are you guys?
Why is it failing?
Product Placement!
The new currency!
The Other Agency!
“Privacy is for losers”
Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

108. We pay with our privacy!
They know more about you than your mother does!
The new currency! “Privacy is for losers”
Monetize your privacy... Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

109. Find My Friends is a “free” service!
... but Apple knows where I sleep or in which traffic jam!
The new currency! “Privacy is for losers”
Monetize your privacy... Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

110. Instagram is a “free” service!
... but they can sell your pictures!
The new currency! “Privacy is for losers”
Monetize your privacy... Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

111. Privacy “pays” ...
It’s not about protecting your privacy...
it’s about getting your benefits from it!
The new currency! “Privacy is for losers”
Monetize your privacy... Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

112. Who Am I?
My Social Media Experiments?
Who are you guys?
Why is it failing?
Product Placement!
The new currency!
The Other Agency!
“Privacy is for losers”
Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

113. Banner Ads on websites are dead?
Advertising formats as we know them are blind spots...
People no longer click on it!
The Other Agency! “Privacy is for losers”
Story Telling + Product Placement = Story Placement Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

114. CPM Ad prices are dropping - Where's the money?
Media Agencies need an extra revenue stream!
The Other Agency! “Privacy is for losers”
Story Telling + Product Placement = Story Placement Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

115. Agencies cannot make enough margin by selling
Facebook Ads or Promoted Tweets?
No longer viable business and too low margin (<15%) !
The Other Agency! “Privacy is for losers”
Story Telling + Product Placement = Story Placement Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

116. Agencies need to come up with something new?
Product Placement on The Social Timeline!
The Other Agency! “Privacy is for losers”
Story Telling + Product Placement = Story Placement Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

117. Agencies also have to find new publishers?
Agencies will become Social Media Content Brokers
The new website: Social Media Profiles and Fan Pages!
The Other Agency! “Privacy is for losers”
Story Telling + Product Placement = Story Placement Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

118. Drip Marketing...
Story Placement is the new viral!
The Other Agency! “Privacy is for losers”
Story Telling + Product Placement = Story Placement Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13

119. I need the followers, so contact me!
@ransbottyn blog.ransbottyn.com
fb.com/ransbottyn about.me/ransbottyn
fb.com/CainRansbottyn storify.com/ransbottyn
instagram.com/ransbottyn slideshare.net/ransbottyn
linkedin.com/in/ransbottyn foursquare.com/ransbottyn
cain@ransbottyn.com
Q&A? “Privacy is for losers”
Shoot! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottyn
Friday 22 March 13