Global marketing


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Global marketing

  1. 1. Presented By RANJIT BISWAS Bangabandhu Sheikh Mujibur Rahman Science & Technology University. Department of MANAGEMENT ID:20111105029 Jit Biswas Blogspot: Mob: +8801737873393/+8801683046628
  2. 2. WELCOME 2
  3. 3. PRESENTATION ON 1. International Marketing & 2.Marketing Ethics 3
  4. 4. International marketing Marketing that is concerned to integrating or standardizing marketing actions across different geographic markets…………….. 4
  5. 5. RISKS IN INTERNATIONAL MARKETING 5 International trade is characteristically very complex. There are many risks in international marketing. Risks are…………. Economic Risk Political Risk Social Risk Other Risk
  6. 6. Economic risks A bank's lack of ability to honor its responsibilities insolvency of the buyer Risk of Exchange rate 6
  7. 7. Political risks import and exports licenses Risk of the imposition of an import ban after the delivery of the goods Changes in the policies of the government Lack of foreign currency Risks due to war 7
  8. 8. Social Risk 8 •Belief •Life style
  9. 9. Others Risks Lack of knowledge of overseas markets Language barriers Inclination to corrupt business associates Risk of the various kinds natural catastrophes, which cannot be 9
  10. 10. Indicators of market potential Demographic characteristics .Size of population . Rate of population growth . Degree of urbanization . Population density . Age structure and composition of the population
  11. 11. Cont’d Geographic characteristics . Physical size of a country . Topographical characteristics . Climate conditions
  12. 12. Cont’d Economic factors . GNP per capita . Income distribution . Rate of growth of GNP . Ratio of investment to GNP
  13. 13.  Distribution refers to the way in which consumers find out about product and the channels they use to research it and make bookings.
  14. 14.  The options available to international marketer in organizing direct distribution include sending missionary skies representatives abroad from the headquarter, setting up of local sales/branch office in the foreign country or for a region, establishing a subsidiary abroad, entering into a joint venture or franchising agreement.
  15. 15.  Indirect channels are further classified based on whether the international marketer makes use of domestic intermediaries. An international marketer therefore, can make use of the following types of intermediaries for distribution in foreign markets.
  16. 16.  Wholesalers provide retail travel agents with brochured travel packages, usually offering transport, accommodation and activities. Most wholesalers are based outside of New Zealand. Some own retail agencies or sell directly to the public.  Selling directly to the public, retail travel agents are the face of the travel industry consumers see everyday. They will either deal direct with operators (particularly for short-break holidays) or sell products out of wholesaler brochures.
  17. 17. Marketing ethics address principles that define acceptable conduct in the market place . Marketing usually occurs on the context of develop from the pressure to meet performance objectives .Same obvious ethical issues in marketing involves clear cut attempts to take advantages of a situation . The American marketing Association has its own code of ethics . This code covers ethical issues on promotions, distribution, pricing and marketing research .
  18. 18. It is our belief that good marketing is ethical marketing. Good marketing is about satisfying and developing a long term relationship with any customer. Caring about any customer not only results in profit , It is ethical thing to do. Deceiving customers may help a firms profits in the short run, but it is not the way to build a successful business . The same goes social responsibility. A firm has to care about all stakeholders, customers, employees , suppliers, distributors in which they do business society and environment.
  19. 19. There are many reasons to understand and develop the most effective approaches to manage marketing ethics. All organizations face significant threats from ethical misconduct and illegal behavior. If we want to achieve a long term objectives, we must follow marketing ethics. Without marketing ethics, we can not run any business permanently. So marketing ethics is the most important component in business world an ultra modern age.
  20. 20. ETHICS Ethics, also known as moral philosophy, is a branch of philosophy that involves systematizing defending and recommending concept of…….
  21. 21. Business ethics  ………is a form of applied ethics or professional ethics that examines ethical principles and moral.
  22. 22. Impact of ethics on marketing Ethics create a great impact on international marketing. Such as cultural, religion, environmental, political etc. Ex:
  23. 23. Code of ethics  The American Marketing association commits itself to promoting the highest standard of professional ethical norms and values.
  24. 24. GENARAL norms  1. Marketers must do no harm. 2. Marketers must foster trust in the marketing system. 3.Marketers must embrace, communicate and practice the fundamental ethical values that will improve consumer relationship.
  25. 25. Ethical values  1. Honesty…………….... 2. Responsibility…………… 3. Fairness………………………. 4. Respect………………………….. 5. Openness…………………………… 6. Citizenship………………………………
  26. 26. So at last we can say that without considering these things no international marketing Business can success.
  27. 27. Thanks everybody.
  28. 28. Do you have any question all of you are fell free to ask?