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[NOT PROVIDED]
How Marketers Can
Deal With it

SMX Israel 2014
By: Kalman Labovitz
Overview

What was lost?

Tools

Methods

Not all Data =
What is lost? Does it Matter?
• Long tail – almost no information
– Does it really make a difference?
•Well, how did you o...
Head and Middle keywords
• There is data, but it is segmented
• Need to build systems to aggregate data
– Excel (by far th...
Tools
• Google Webmaster Tools
• Bing Webmaster Tools
• Other languages?
– Yandex Webmaster Tools
AdWords Data (for long t...
Method #1
• Queries
– Filter for brand/non-brand
Method #1 (cont.)
• Look at URLs driving
traffic per keyword
– Tip: Keep track of landing
pages
• Good sign of internal co...
Methods #1 (cont.)
• Landing Pages
– What keywords are driving
traffic
• Define Head, middle, and tail terms

• Can be don...
Method #2
• AdWords (not just Google)
– Keyword planner
– Do you need to spend money?
•Broad Match modifier

• Look for tr...
Cross data not equal
• GA and GWT
Data not
equal
– Fixed, but...

• There is a
filter in GWT?
– But not in GA
Latest Updates
• GWT now shows real numbers
• Bing now supports SSL
• Yahoo now defaults to SSL
Contact Me
Email: kalman@rankabove.com
Twitter: @ffemtkl
LinkedIn: il.linkedin.com/in/kalmanlabovitz/
Company Website: www...
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RankAbove - SMX israel 2014 - How to overcome Not Provided

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RankAbove - SMX israel 2014 - How to overcome Not Provided

  1. 1. [NOT PROVIDED] How Marketers Can Deal With it SMX Israel 2014 By: Kalman Labovitz
  2. 2. Overview What was lost? Tools Methods Not all Data =
  3. 3. What is lost? Does it Matter? • Long tail – almost no information – Does it really make a difference? •Well, how did you optimize before? – template level? – Page Level? • Did you really target by building individual pages? – If so, then you are almost out of luck
  4. 4. Head and Middle keywords • There is data, but it is segmented • Need to build systems to aggregate data – Excel (by far the easiest) • What’s the ROI? – Stick with basics?
  5. 5. Tools • Google Webmaster Tools • Bing Webmaster Tools • Other languages? – Yandex Webmaster Tools AdWords Data (for long tail)
  6. 6. Method #1 • Queries – Filter for brand/non-brand
  7. 7. Method #1 (cont.) • Look at URLs driving traffic per keyword – Tip: Keep track of landing pages • Good sign of internal competition • You can create a central DB of landing pages to keywords
  8. 8. Methods #1 (cont.) • Landing Pages – What keywords are driving traffic • Define Head, middle, and tail terms • Can be done in GWT and BWT – BWT is a hidden treasure
  9. 9. Method #2 • AdWords (not just Google) – Keyword planner – Do you need to spend money? •Broad Match modifier • Look for trends – Common search keyword • (widget +promo +buy +cheap, etc.)
  10. 10. Cross data not equal • GA and GWT Data not equal – Fixed, but... • There is a filter in GWT? – But not in GA
  11. 11. Latest Updates • GWT now shows real numbers • Bing now supports SSL • Yahoo now defaults to SSL
  12. 12. Contact Me Email: kalman@rankabove.com Twitter: @ffemtkl LinkedIn: il.linkedin.com/in/kalmanlabovitz/ Company Website: www.rankabove.com

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