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Get Rich Quick!
Easy & Fast
SEO Tips

SMX Israel 2014
About This Presentation
• Free Traffic for eCommerce
sites!
• The secret Macy’s doesn’t
want you to know about!
• How Happ...
About Me
• Eli Feldblum
• CTO & Founder of
RankAbove
• eli@rankabove.com
• @FeldBum
• 050-333-0915 (Israel)
• 201-815-9467...
The Coupon Page
For almost every retailer,
the most popular branded
searches (and often the
most popular searches) are
for...
The Coupon Page

You don’t even have to offer coupons!
Macys.com Secret Navigation
There is a Macys.com you
never see—unless you
come from search. And it’s
the perfect combinati...
Macys.com Secret Navigation
There is a Macys.com you
never see—unless you
come from search. And it’s
the perfect combinati...
Macys.com Secret Navigation
But it doesn’t sell quite as well as
Macys.com’s regular category pages.

Vs.
Macys.com Secret Navigation
So:
• They link to it contextually, but not overtly
• They use it primarily where they don’t h...
The Never-Ending Page
We all wants links, shares
and other social metrics for
our articles. But how can
your smaller site ...
The Never-Ending Page
Just run the same article forever. Or at least, on the same URL.
The Basics
Let’s go back to basics.
Remember everything we
started doing, before we got
distracted by fun tactics. That
st...
The Basics: Internal Links
In fact, many of you don’t even
need more links, just better and
more consistent internal linki...
The Basics: Titles
Make sure your titles match
what your customers search for.
Is that dress “pistachio?”
Nobody searches ...
The Basics: Content
I know it’s a pain, but if you just
use manufacturer descriptions,
no one will find your products.
Fil...
But Wait, There’s More!
Knowledge Graph
Use Wikipedia, Freebase and
Google+ to get more visitors
and incredible exposure.
Authorship
More people will click
through to your articles if
your beautiful punim are
next to your link.
C’mon. Where wou...
More Information?
Just contact me:

Eli Feldblum
eli@rankabove.com
201-815-9467
050-333-0915
@FeldBum
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Get Rich Quick: Easy & Fast SEO Tips from Eli Feldblum of RankAbove

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From "SEOs Give Up Their Best Tips" sessions at SMX Israel 2014, this is RankAbove CTO Eli Feldblum's best SEO tips and tricks. These are all simple and clear SEO techniques you can employ today for your site or your clients' sites.

Published in: Marketing, Technology, Design
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Get Rich Quick: Easy & Fast SEO Tips from Eli Feldblum of RankAbove

  1. 1. Get Rich Quick! Easy & Fast SEO Tips SMX Israel 2014
  2. 2. About This Presentation • Free Traffic for eCommerce sites! • The secret Macy’s doesn’t want you to know about! • How HappyPlace tricked you! • Valuable links on your own site! • One weird trick your agency doesn’t want to know • But wait! There’s more!
  3. 3. About Me • Eli Feldblum • CTO & Founder of RankAbove • eli@rankabove.com • @FeldBum • 050-333-0915 (Israel) • 201-815-9467 (US)
  4. 4. The Coupon Page For almost every retailer, the most popular branded searches (and often the most popular searches) are for coupons and discounts. Why give that away to RetailMeNot?
  5. 5. The Coupon Page You don’t even have to offer coupons!
  6. 6. Macys.com Secret Navigation There is a Macys.com you never see—unless you come from search. And it’s the perfect combination of SEO and usability.
  7. 7. Macys.com Secret Navigation There is a Macys.com you never see—unless you come from search. And it’s the perfect combination of SEO and usability.
  8. 8. Macys.com Secret Navigation But it doesn’t sell quite as well as Macys.com’s regular category pages. Vs.
  9. 9. Macys.com Secret Navigation So: • They link to it contextually, but not overtly • They use it primarily where they don’t have categories or subcategories (like cocktail dresses) • Once the bot gets to /SLP/, it stays there. And it likes it.
  10. 10. The Never-Ending Page We all wants links, shares and other social metrics for our articles. But how can your smaller site get as many likes, tweets and links as the big guys?
  11. 11. The Never-Ending Page Just run the same article forever. Or at least, on the same URL.
  12. 12. The Basics Let’s go back to basics. Remember everything we started doing, before we got distracted by fun tactics. That stuff still works really well.
  13. 13. The Basics: Internal Links In fact, many of you don’t even need more links, just better and more consistent internal linking.
  14. 14. The Basics: Titles Make sure your titles match what your customers search for. Is that dress “pistachio?” Nobody searches for a “pistachio” dress. It’s green. Called your TV movie “The TLC Story?” Great. Everyone is going to search for “TLC movie.”
  15. 15. The Basics: Content I know it’s a pain, but if you just use manufacturer descriptions, no one will find your products. Fill in the gaps left by manufacturers, and you may get some internal link opportunities too.
  16. 16. But Wait, There’s More!
  17. 17. Knowledge Graph Use Wikipedia, Freebase and Google+ to get more visitors and incredible exposure.
  18. 18. Authorship More people will click through to your articles if your beautiful punim are next to your link. C’mon. Where would you click?
  19. 19. More Information? Just contact me: Eli Feldblum eli@rankabove.com 201-815-9467 050-333-0915 @FeldBum

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