This joint RankAbove comScore webinar deck looks at the growth of blended or universal search as it is radically changing the rules of engagement as page 1, position 1 is no longer the gold standard for successful SEO strategies.
On the big 3 search engines between September and October of 2010, over 30% of the results pages contained blended results. As a result, marketers are leveraging rich media to engage consumers and monetize Search in new ways.
Eli Goodman from comScore and Eli Feldblum from RankAbove discussed how SEO professionals can use blended search to boost click-through-rates, even from page 2.
This webinar deck offers some powerful insights which could be implement right away and included:
* Search engagement and what it means for Search marketers
* How and why search engines treat rich media differently, and what it means for you
*Techniques and strategies for using rich media to optimize your Search campaigns