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User Net Roadshow Minneapolis


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User Net Roadshow Minneapolis

  1. 1. IBM Enterprise Content Management Online Communities Ranjun Chauhan Information Management Customer Communities
  2. 2. ECM Social Media Marketing 2009 Objectives <ul><li>Integrate On-line & Face to Face Experience: Work with regional IBM ECM User Groups for phased roll out of communities on to encourage adoption and valued customer experience </li></ul><ul><li>Increase Presence on: Facebook, LinkedIn, InformationZen, Digg, YouTube to increase membership and activity in the IBM ECM community on </li></ul><ul><li>Build an ECM Blogosphere: Identify select IBM and customer bloggers to build an IBM ECM blogosphere valued by the community </li></ul><ul><li>Integrate with Field Marketing: and leverage existing marketing activity to promote online communities </li></ul><ul><li>Listen to the customer: Enable a “listening” channel for customer feedback to product development, marketing, services, support, channel marketing, and the ECM Executive team. </li></ul>
  3. 3. Results from Seattle <ul><li>Out of 80 attendees, 20 people registered on </li></ul><ul><li>New forum topics posted </li></ul><ul><li>New IBM ECM blog created </li></ul><ul><li>More customers are volunteering with User Group </li></ul><ul><li>Customers are looking to start their own blog </li></ul><ul><li>IBM ECM Partners would like to participate in community </li></ul>
  4. 4. Results from Washington DC <ul><li>Launched dedicated Federal Community </li></ul><ul><li>Approximately 230 attendees </li></ul><ul><li>Federal community membership is new but growing everyday </li></ul><ul><li>North American Community grew to 104 members </li></ul><ul><li>LinkedIn Group grew to 204 members </li></ul><ul><li>More customers want to participate in community </li></ul><ul><li>IBM ECM customers want to start blogs </li></ul>
  5. 5. Results from Austin <ul><li>North American Community grew to 114 members </li></ul><ul><li>LinkedIn Group grew to 220 members </li></ul><ul><li>More customers want to participate in community </li></ul><ul><li>Several customers are thinking of starting blogs </li></ul><ul><li>IBM ECM customers want to start blogs </li></ul><ul><li>IBM_ECM Twitter Followers: 492 </li></ul>
  6. 6. Results from Anaheim <ul><li>North American Community is sixth most popular community on </li></ul><ul><li>Federal community membership is new but growing everyday </li></ul><ul><li>LinkedIn Group grew to 235 members </li></ul><ul><li>More customers want to participate in community </li></ul><ul><li>IBM ECM customers want to start blogs </li></ul><ul><li>IBM_ECM Twitter Followers: 501 </li></ul>
  7. 7. Primary ECM Community <ul><li>ECM Community on </li></ul><ul><ul><li>Completed Pilot with Pacific Northwest User Group </li></ul></ul><ul><ul><li>North American ECM community has launched </li></ul></ul><ul><ul><li>Federal Government ECM community has launched </li></ul></ul><ul><ul><li>Discuss topics from UserNet Sessions </li></ul></ul><ul><ul><li>Continue to collect feedback on features/functions </li></ul></ul><ul><li>ECM blog Launched </li></ul><ul><ul><li>Ian Story, President of PNW Chapter currently posting </li></ul></ul><ul><ul><li>Randy Wilcox with IBM currently posting </li></ul></ul><ul><ul><li>Discussing topics that matter to IBM ECM customers and partners </li></ul></ul><ul><ul><li>Focused on sharing information with other ECM professionals </li></ul></ul><ul><ul><li>Engaging in conversations with other users </li></ul></ul>
  8. 8. You can also find us on….. <ul><li>Facebook </li></ul><ul><ul><li>150 Fans of IBM ECM </li></ul></ul><ul><ul><li>Discussions have begun </li></ul></ul><ul><ul><li>Videos and pictures posted </li></ul></ul><ul><ul><li>Direct feed from other ECM communities </li></ul></ul><ul><li>LinkedIn </li></ul><ul><ul><li>222 Members </li></ul></ul><ul><ul><li>Event listings, relevant discussions, and news articles </li></ul></ul><ul><ul><li>New members join everyday </li></ul></ul><ul><li>Twitter Profile launched </li></ul><ul><ul><li>Making announcements for events </li></ul></ul><ul><ul><li>Posting links for content </li></ul></ul>
  9. 9. Our communities <ul><li>On </li></ul><ul><ul><li>Community: </li></ul></ul><ul><ul><li>Blog: </li></ul></ul><ul><li>Find us on Facebook: Search for the IBM ECM Fan Page </li></ul><ul><li>LinkedIn: </li></ul><ul><li>Twitter </li></ul><ul><ul><li> /IBM_ECM </li></ul></ul><ul><ul><li> </li></ul></ul>
  10. 10. All Communities on
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  24. 24. Home Page
  25. 25. IBM Blogs
  26. 26. IBM ECM Blog
  27. 27. IBM ECM Blog
  28. 28. IBM ECM Blog
  29. 29. IBM ECM Blog
  30. 30. What are the next steps? <ul><li>Rolling Launch of online community at IOD EMEA and IOD Global Conference </li></ul><ul><li>Invite customers to create their own IBM ECM blogs </li></ul><ul><li>Launch additional IBM ECM Employee bloggers </li></ul><ul><li>Increase adoption/usage of community on </li></ul><ul><li>Deliver exclusive content only available in community </li></ul><ul><li>Customer feedback on community functions and performance </li></ul>
  31. 31. Take Action! <ul><li>Participation </li></ul><ul><ul><li>Join and participate in your User Group </li></ul></ul><ul><ul><li>Join the communities on all social media sites </li></ul></ul><ul><ul><li>Post meaningful content </li></ul></ul><ul><ul><li>Join/start conversations </li></ul></ul><ul><ul><li>Invite others to join </li></ul></ul><ul><li>Start a blog </li></ul><ul><ul><li>Pick an ECM topic that you are passionate about </li></ul></ul><ul><ul><li>Build a following </li></ul></ul><ul><ul><li>Brand yourself to the greater ECM Community </li></ul></ul><ul><ul><li>Demonstrate your professional expertise </li></ul></ul><ul><ul><li>Network with other ECM professionals </li></ul></ul>
  32. 32. Other Features <ul><li>Add and share files </li></ul><ul><li>Search for other members </li></ul><ul><li>Invite others to join </li></ul><ul><li>Email your community </li></ul><ul><li>Share bookmarks </li></ul><ul><li>RSS/ATOM Feeds </li></ul><ul><li>YOU!!!!!!! </li></ul><ul><li>Later this year </li></ul><ul><li>Lotus Quickr widget </li></ul><ul><li>Wiki’s </li></ul><ul><li>Mobile phone integration </li></ul><ul><li>Home page widgets </li></ul>
  33. 33. <ul><li>Thank You </li></ul>