Efficient Monetization Plaform for Cloud Computing

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This slide deck describes the different components of an efficient Monetization Platform

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Efficient Monetization Plaform for Cloud Computing

  1. 1. Ranjit Nayak Founder & President Marketing, eVapt Inc. 1 Copyright © 2009 | eVapt, Inc.
  2. 2.  Cell Phones  Google / Dell Client  Laptops  Apple /Samsung  Netbooks  Acer Document creation  Google Salesforce.com Application  Salesforce Automation   Games, Music ADP & Services   YouTube  Amazon Cloud Services  APIs for CRM  Google / Platforms  APIs for retail  IBM  Tools for new apps  Coghead Infrastructure for  Cisco centralized storage, Cloud Services computing  Joyent /Infrastructure  Hardware  Amazon  Dell Copyright © 2009 | eVapt, Inc. 2
  3. 3. Online Traditional Trend Subscription Trend Company Competition DVD market down 5.7% in Revenue up 13% from $ 1.2B in DVD 2008 2007 to $ 1.36B in 2008. Deltek license revenue for Q4 During Q1 FY09, total revenue was $19.8 million, compared increased 18.7% to $58.56 million to $27.1 million in the fourth from $49.35 million a year Compuware, quarter of 2007. ago, driven by increased Deltek subscription revenue. Subscription Compuware re-strategizing revenue, contributing 96.6% of total sales IBM's hardware business, Rackspace Hosting revenue up IBM meanwhile, was off 20%. 46% from $362M to $531M 3 Copyright © 2009 | eVapt, Inc.
  4. 4.  Pay only subscription fees for use of services  Focus on Continuous Service  Always on Current Version ◦ No migration issues  Reduce need for internal IT staff  Application will be available Anywhere / Anytime ◦ Useful with partners  Economies of Scale in multi tenant environment 4 Copyright © 2009 | eVapt, Inc.
  5. 5.  Specialized micro verticals applications  ADPs which specialize in HR  Content in the form of mashups 5 Copyright © 2009 | eVapt, Inc.
  6. 6. Issues / Solutions Copyright © 2009 | eVapt, Inc. 6
  7. 7. • Apple /Samsung • Google / Dell Wireless / Internet access • PeopleAdmin Business service • Salesforce.com Software as a Service (SaaS) • QuickArrow Email Development Service desk • Amazon service tools capabilities • Google Platform as a Service (PaaS) • Rackspace • Cisco CPU Bandwidth Storage • Joyent • Amazon Infrastructure as a Service (IaaS) Copyright © 2009 | eVapt, Inc. 7
  8. 8.  Flexible pricing - comprises the whole spectrum from subscriptions to pay-per-use  High volume - low touch sales model  Elastic scaling - comprising the notion of scaling resources up as well down 8 Copyright © 2009 | eVapt, Inc.
  9. 9. 9 Copyright © 2009 | eVapt, Inc.
  10. 10. 10 Copyright © 2009 | eVapt, Inc.
  11. 11. 11 Copyright © 2009 | eVapt, Inc.
  12. 12. 12 Copyright © 2009 | eVapt, Inc.
  13. 13.  Price Catalog ◦ Allow customer to see suitable plans  Self –Service buying ◦ Allow customers to select and sign up for services online ◦ Accept customer credit card payments  An Integrated Cloud Customer portal ◦ Single system to handle subscriptions, amendments and bills ◦ Ability to scale and handle billing disputes without R&D expenses 13 Copyright © 2009 | eVapt, Inc.
  14. 14.  Support Flexible Pricing ◦ Ability to respond quickly to market conditions ◦ Pricing and packaging flexibility to launch new products ◦ Ability to support one-time, recurring, usage based charges, volume tier pricing, and any combination  Automated Subscription management ◦ A single system for all subscriptions, billing and payments ◦ Accepting online orders ◦ Single source of truth about customers, revenue forecasts, and regulatory compliance needs. 14 Copyright © 2009 | eVapt, Inc.
  15. 15.  Analytics ◦ Know the customer ◦ Visibility into the key metrics of subscription business  Automated and improved Billing ◦ Single location to store subscriptions, billing data ◦ Use customer credit card or ACH payments ◦ Provide a marketplace for buyers ◦ Collect usage data efficiently and accurately ◦ Integration with CRM & Accounting  Avoid diversion of R&D focus from development activities 15 Copyright © 2009 | eVapt, Inc.
  16. 16. CRM and Sales Company’s Management Monetization Platform Products and Services •Flexible Pricing •Price Catalog •Customer Acquisition •Subscription Management •Analytics •Billing Web Presence Accounting On-line Sales •Self Service 16 Copyright © 2009 | eVapt, Inc.
  17. 17.  Ability to price flexibly is critical  Understanding customer usage is more important for a Cloud provider compared to ISV  Efficient billing is important  Integrating billing with CRM and Accounting is key to success  Do not venture into the pay-as-you-go model without efficient backend operations 17 Copyright © 2009 | eVapt, Inc.
  18. 18. Contact number (512) 828 7161 rnayak@evapt.com 18 Copyright © 2009 | eVapt, Inc.
  19. 19. Operational Support Systems Copyright © 2009 | eVapt, Inc. 19
  20. 20. Subscription Usage Price Catalog Compliance Billing Management Tracking Monetization Platform Access Control Order SLA Accounting CRM Monitoring & Security Fulfillment Business Support Systems 20 Copyright © 2009 | eVapt, Inc.

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