Freemium 301
How I learned to love freemium
@ranjithkumaran
Why should you listen to me?
YouSendIt’s freemium model(s)
Lifetime subscription revenue per
registered user
Registered User Cohort (month registered)
Total subscription revenue by month
Month (in business)
Lifetime value of registered user
by month
Source: Adams Street Partners (analysis of YouSendIt’s subscription business)
Pay-per-use trends
Enterprise sales over top of free usage
Freemium sales in enterprise
Why I love freemium
@ranjithkumaran
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YouSendIt - Freemium Summit East 2010 - Ranjith Kumaran

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Freemium 301 - Understanding the Data to Drive Growth

Data analysis is a core competency for any successful freemium business. What types of things are successful freemium companies measuring and monitoring? How are they using this data to grow their businesses? Our closing speaker will share some detailed insights on how they use data to better understand their customer base.

Published in: Business, News & Politics
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YouSendIt - Freemium Summit East 2010 - Ranjith Kumaran

  1. 1. Freemium 301 How I learned to love freemium @ranjithkumaran
  2. 2. Why should you listen to me?
  3. 3. YouSendIt’s freemium model(s)
  4. 4. Lifetime subscription revenue per registered user Registered User Cohort (month registered)
  5. 5. Total subscription revenue by month Month (in business)
  6. 6. Lifetime value of registered user by month Source: Adams Street Partners (analysis of YouSendIt’s subscription business)
  7. 7. Pay-per-use trends
  8. 8. Enterprise sales over top of free usage
  9. 9. Freemium sales in enterprise
  10. 10. Why I love freemium
  11. 11. @ranjithkumaran

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