Executive summary report

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Executive summary report

  1. 1. Executive summaryR e p o r t : I n d i a n H o t e l s C o m p a n y L t d . Introduction: Taj is a strategic Business unit of TATA. And it is the largest HotelsCompany in Asia .Tata which is the parent company of Taj is not just a company but it is treated as pride of the nation. Taj has playedimportant role for development of tourism place. Taj has basicallyc a t e g o r i e s o f H o t e l s 1 ) L ux ur y H o t e l 2 ) B u s i n e s s H o t e l 3 ) L e i s u r e Hotel.But now a days they are also movingto new segments of themarket .so they have successfully launched the Ginger hotels.Taj hasalso different business in several area of hospitality. It has “Taj Sats”for air catering services. They have “Taj Air” for providing the charterplanes for business organization. Purpose of the study: The purpose of the study is to give light on the every aspect or everyapplication of marketing. So here in this study I have choosen thehospitality industry and as a organization I have choosen a Taj hotel 3

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