Nestle

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Nestle

  1. 1. Good Food, Good Life Presented by: RANJEET PRASAD PG08 077
  2. 2. … .Introduction…. <ul><li>Founded: 1866 </li></ul><ul><li>HQ: Vevey, Switzerland </li></ul><ul><li>Key people: Henri Nestle (Founder) </li></ul><ul><li>Revenue: 88.6 billion USD </li></ul><ul><li>Net Income: 4.9 billion USD </li></ul><ul><li>Employees: 305,000 </li></ul>Good Food, Good Life
  3. 3. … . Industry Analysis…. Good Food, Good Life <ul><li>Very strong globally </li></ul><ul><li>Many different brands </li></ul><ul><li>Compete in several markets </li></ul><ul><li>Chocolate, dairy products, food, water, baby food and pet food </li></ul>
  4. 4. … . SWOT Analysis…. Good Food, Good Life <ul><li>Strengths- </li></ul><ul><li>Many products with wide variety </li></ul><ul><li>Flexibility </li></ul><ul><li>Recognized world wide </li></ul><ul><li>Weaknesses- </li></ul><ul><li>Compete in many markets </li></ul><ul><li>Weak in US </li></ul>
  5. 5. … . SWOT Analysis…. Good Food, Good Life <ul><li>Opportunities- </li></ul><ul><li>Healthy food market </li></ul><ul><li>Asian Market </li></ul><ul><li>Threats- </li></ul><ul><li>Chocolate interest decrease </li></ul><ul><li>Water </li></ul>
  6. 6. … . Global Market…. Good Food, Good Life <ul><li>Nestle leads the global milk market with a 3.2% share </li></ul><ul><li>Leader of bottled water in North America , </li></ul><ul><li>Europe, Middle East-Africa </li></ul><ul><li>Ranks third in the soft drinks </li></ul><ul><li>global market with 3.4 </li></ul><ul><li>percent in total sales </li></ul>
  7. 7. … . Nestle in World…. Good Food, Good Life <ul><li>Nestle in India- </li></ul><ul><li>In 1961, established the first </li></ul><ul><li>factory at “Moga” </li></ul><ul><li>Total Six Factory in India </li></ul><ul><li>Nestle in China- </li></ul><ul><li>In 1987, established the first </li></ul><ul><li>joint venture company </li></ul><ul><li>In 1990, the first factory </li></ul><ul><li>opened at “Mongolia” </li></ul>
  8. 8. … . Nestle in World…. Good Food, Good Life <ul><li>Nestle in Europe- </li></ul><ul><li>In 1901, opened first UK factory </li></ul><ul><li>In 1913, chocolate production began </li></ul><ul><li>at “Hayes” </li></ul><ul><li>Nestle in USA- </li></ul><ul><li>In 1900, entered in US market </li></ul><ul><li>In 2002, merged with Dreyer’s </li></ul><ul><li>of the US ice-cream business </li></ul>
  9. 9. … . Mission & Goal…. Good Food, Good Life <ul><li>Mission- </li></ul><ul><li>For all individual taste and lifestyle preferences </li></ul><ul><li>We believe in Research and Development </li></ul><ul><li>Goal- </li></ul><ul><li>Safe drinking Water </li></ul><ul><li>Education and Training </li></ul>
  10. 10. … . Target Customers…. Good Food, Good Life <ul><li>Infant… </li></ul><ul><li>Kids... </li></ul><ul><li>Teenagers... </li></ul><ul><li>Complete Family… </li></ul>
  11. 11. … . Competitors…. Good Food, Good Life <ul><li>Amul Ltd & Local….in India </li></ul><ul><li>Danone Group….in China </li></ul><ul><li>Kraft Food Ltd…..in France </li></ul><ul><li>Mars food Ltd….in UK </li></ul><ul><li>The Hershey Company….USA </li></ul><ul><li>Cadbury Ltd….in Switzerland </li></ul>Main Competitors-
  12. 12. “ Please do not ask Question” Thank you … I hate to say this…

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