This document discusses strategies for launching a new product, including defining objectives and target markets, analyzing the competitive environment and company strengths, and determining product, pricing, promotion, and distribution strategies. It explains that the success of a new product launch depends on intelligence, creativity, knowledge, experience, and risk-taking ability. Pricing strategies discussed are skimming pricing, which starts high to cover costs, and penetration pricing, which starts low to gain market share. Promotion and distribution must be considered together with pricing.

2. Product Launch Further more the rising competition in almost all business , the availability of global information the customer with a press of a button through the internet and the explosion in the media have made the already one task of marketer even more difficult . One may ask as to how all these development make the success of new product difficult ? The answer lies in the fact that with the easy access to all the information channel , the customer has become aware about the happening around him .This makes him more demanding as far as value of money spend by him is concerned . On the other hand he has also been bombarded with a lot of messages on day to day basis. Thus making it almost impossible to remember the product unless it offers him the clear advantage or at least he perceives the new product as different and unique.