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12 Weeks In-Depth Course - Digital Media Marketing, Bangalore


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Join the 12-Weeks extensive course in Digital Media Marketing with Ranjan Jena's training guidance at Bangalore, India. I guarantee, this training would be one-of-yours best learning experience from both Theoretical & Practical perspective. An expert by end of course completion to face any situations with relation to Digital Marketing. Enquire @ +91-7760969452 or Visit for more info

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12 Weeks In-Depth Course - Digital Media Marketing, Bangalore

  1. 1. Digital Media Marketing 12-Weeks Summer Course By Ranjan Jena +91-7760969452 | Bangalore, India
  2. 2. Introduction Digital marketing budgets are expected to increase steadily during the next few years, while India being one-of-the-top emerging market in Digital Media prospects. This is good news for those of you hoping to break into the digital marketing industry. Whether you’re passionate about Search, Email, Social Media, Mobile, Video or another area of marketing, there are a few ways, you can do, to prove your worthiness to prospective employers. Get a head start! Enroll now for Digital Marketing Summer Program to enhance your career opportunity in Online Marketing industry.
  3. 3. Course Module  Module 1 – Blogging  Module II – Search Engine Optimization  Module III – Google AdWords PPC  Module IV – Social Media Marketing  Module V – Email Marketing  Module VI – Google Analytics
  4. 4. Module 1- Blogging o Creating Blogs o Blog layout design o Social Button integration o Creating Article content
  5. 5. Module II – SEO Intro of Search Engine, Functions & Features o Types of search engines o Types of websites o List of CMS system & its uses o Intro of SEO & Best Practices o Black Hat/White Hat/Grey Hat SEO o Website Analysis o Competition Analysis o Keyword Research & Implementation o Technical Audit & Recommendation o Back Link Analysis
  6. 6. Module II – SEO  On-Page Optimization o Site Architecture o Site Navigation o URL Structure o Bread Crumbs o Meta Tags o Anchor Text o Alt Tags o Optimizing Images o Content Optimization o Site Map HTML & XML o Canonical / 404 Implementation Web page redirections o Web master tools integration & monitoring o Creation of XML / HTML & implementation o Uses of Robot txt file & Implementation
  7. 7. Module II – SEO  Off-Page Optimization o Link Anatomy o Types of Links & Importance o Difference Follow & No-follow o Identifying Natural & Artificial Link Patterns o Link Metrics o Authority Links o Back Link Analysis o Links Prospecting o Local Search listing o Social Integration & role of social media for SEO o Blogs Roll o RSS Syndication o Link Building Tools
  8. 8. Module III – PPC AdWords o Website Analysis o Campaign Structuring o Keyword Research o Keyword Match Type o AdCopy Creation o Campaign, AdGroups, Keywords & AdCopy uploading o AdWords Editor o AdWords Account Set-up o Campaign Settings for Search & Display Network o Display Network Campaign Set-up o Ad Extensions o Quality Score o Remarketing o Optimization Techniques o Reporting Templates
  9. 9. Module IV – SMO o Social Media Branding & Engagement o Facebook, Twitter & LinkedIn Branding strategy o Social Media Advertising o Social Media Analytical Insights, interpretation and actions
  10. 10. Module V – EMail o How to create email marketing campaigns? o Best Practices – Email campaigns o Optimization & Reporting
  11. 11. Module VI – Google Analytics o Google Analytics Set-up o Goals & Funnels Set-up o Explanation of Analytics Dashboards o Customizing Dashboards for individual needs or Clients o Custom Reporting & Advance segmentation
  12. 12. Training Uniqueness
  13. 13. Upon Completion • Confidently pursue a career in Digital Marketing • In-depth understanding of Digital Mrktg channels • Proficient in both theoretical & practical • Creating strategic plan for your Company • Decide on important metrics & dimension to measure revenue or ROI • Define KPIs to measure campaign success • Last but not least, you’re much capable to manage a Digital Marketing team / take up as Team-Lead, Specialist or Project
  14. 14. Eligible • Start-Ups or Entrepreneurs • Offline Marketing Managers/ Asst. Manager / Supervisors • MBA / MCA / Marketing Students • Digital Marketing Analyst • SEO / PPC / Analyst who wants to upgrade their career profile • Content Strategist / Bloggers • Anyone who wants to learn and incorporate the reality of marketing on a Digital Media platform
  15. 15. Course Fees • 12 Weeks Course – 85,000/-
  16. 16. Apply or Contact Us Ranjan Jena Digital Marketer | Trainer | Speaker  Mobile - +91-7760969452     Email:  Skype: ranjanj.vayama
  17. 17. Thank You