You’ve learned an occasional tweet and a status update or two isn’t having an impact. We’ll talk about backing up the bus…instead of focusing on how you’re going to deliver the message (Foursquare, etc.) you need to first focus on what your overall message is.
This presentation will help you understand how to build your own communication plan and content strategy.
After this presentation, you'll be able to create you own Content Plan including:
- Key Messages
- Content Calendar
- Evergreen Content
- Timely Content