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100 social media marketing tips

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An easy to read collection of some of best Social Media Marketing tips.
Rango.io aka Rango is a virtual community manager that allows small businesses and busy entrepreneurs building an audience on Social Media. As of now Rango offers a powerful Instagram solution you can find and apply for a free trial on: https://www.rango.io

You will also find this presentation as single posts on instagram.com/rango.io

This presentation has been made using the content found on http://foundersgrid.com/

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100 social media marketing tips

  1. 1. 100
  2. 2. All progress takes place outside the comfort zone Michael John Bobak
  3. 3. Create evergreen content that you can reuse and repost. SEO will benefit substantially. Tom Tunguz , Redpoint Ventures
  4. 4. Initially, quantity matters a lot. It’s important to establish a cadence for your readers, so that they keep coming back and feel rewarded with new content. Tom Tunguz , Redpoint Ventures
  5. 5. Network with the influencers in your sector and build rapport with them online. They can become a powerful distribution channel for you. Tom Tunguz , Redpoint Ventures
  6. 6. Build anticipation and a large email list before the official launch by using a email and social referral strategy. Jeff Bullas , Jeffbullas.com
  7. 7. Build your social networks from day one to create content distribution. Jeff Bullas , Jeffbullas.com
  8. 8. Create great content on your site and also be active as a guest blogger on the top influencers in your niche to build your SEO and online authority. Jeff Bullas , Jeffbullas.com
  9. 9. Listen to advice, but do not always follow: Even though there are basic rules for the different social media networks, still what works very much depends on your own audience, message, reputation and much more. Susanna Gebauer , exploreB2B
  10. 10. Do not expect the huge results after a short time. Most social networks take time to built an audience, a reputation – and they even take time to figure out what is the best strategy for each network. Susanna Gebauer , exploreB2B
  11. 11. Test what works, build your data first. When you found something that works for you – scale it up. Susanna Gebauer , exploreB2B
  12. 12. Make something people want to share. Brenden Mulligan , Cluster
  13. 13. Make sharing part of the flow, not an afterthought. Brenden Mulligan , Cluster
  14. 14. Make becoming a user exceptionally easy. Brenden Mulligan , Cluster
  15. 15. Start from the beginning. Integrate social into everything you do. Build your culture with social in mind. Show everything. Give your community access to the everything from the start. Justin Wise , Think Digital
  16. 16. Start building your email list. Create something of value. Give it away. Build your list from the start. It will be one of the most important assets in building your business. Justin Wise , Think Digital
  17. 17. Start from the beginning. Integrate social into everything you do. Build your culture with social in mind. Show everything. Give your community access to the everything from the start. Justin Wise , Think Digital
  18. 18. Be social – social media is not about advertising your business. It is about creating relationships that can in the long term help your business. Bill Gassett , RE/MAX Executive Realty
  19. 19. Don’t be a link dropper and nothing else. So many people/companies share their message by social sharing tools and do nothing else. In order to be a social media winner you need to respond and interact with those you want to get the message out to. The best of the best in social react and respond to inquiries right away. Bill Gassett , RE/MAX Executive Realty
  20. 20. Understand which social platforms work best for your business. There are certain platforms that will work better for some businesses than others. For example Google Plus is great for those in the social media/SEO industry. A large portion of the Google Plus membership includes these industries so it is a natural fit. Don’t try to force your business into a platform that doesn’t fit. Pinterest is a great platform for those in the real estate/home improvement industry because of the visual aspect of the platform. When you understand what platforms work best for your industry you can better manage your time and efforts targeting the appropriate places for your message. Bill Gassett , RE/MAX Executive Realty
  21. 21. Have a plan! Write it down. Don’t worry how it’s going to get done, just create the plan first. Karen Yankovich , Uplevel Media
  22. 22. Curate content and always have reserves. Karen Yankovich , Uplevel Media
  23. 23. Focus on the end result, where are you looking to drive traffic? Where is the profit? Karen Yankovich , Uplevel Media
  24. 24. Be Yourself. Brian Fanzo , Broadsuite
  25. 25. Find ways to use content & social posts to “#ShowUcare”. Brian Fanzo , Broadsuite
  26. 26. Focus on 1 to 1 Conversations not Communication when posting & engaging on social media! Brian Fanzo , Broadsuite
  27. 27. Many brands want to treat their paid social media advertising strategy like traditional media campaigns. Although there are some overlaps, advertising on social media is a completely different type of marketing. For the first time in history advertisers can communicate directly with their current and potential customers, don’t lose this opportunity with the wrong message. Andrew Torba , Kuhcoon
  28. 28. If you’re advertising on social media treat it like one big science experiment. Create a hypothesis about your customers, test different messages and creatives, and monitor your campaigns closely for performance. Andrew Torba , Kuhcoon
  29. 29. Remember the three F’s of customer service at all times: fast, friendly, and focused. People from around the world are talking about your brand, or communicating with you directly through your social pages. It’s important to take the time to provide a fast, friendly, and focused response. Andrew Torba , Kuhcoon
  30. 30. Reciprocate. Empires are built with lots and lots of help from as many people as you can find. Follow, share, and be generally friendly even if you don’t see it helping you in the short term. You never know who will remember you down the line and reciprocate back. Chris Sevilleja , Scotch.io Development
  31. 31. It all comes down to the product: Your product, your value, and your offerings to the world will determine success. You can try to put fun gimmicks in and all sorts of marketing speak/tactics. When it comes down to it, your content/service/product is at the core of your business. Chris Sevilleja , Scotch.io Development
  32. 32. Schedule Your Posts: Social marketing helps an incredible amount, but it shouldn’t take up more than an hour of your day. Use Buffer, HootSuite or any others to schedule so that your day can stay productive. Use analytics tools to help optimize your sharing times also. Tools like Followerwonk can help analyze your followers for the best times. Chris Sevilleja , Scotch.io Development
  33. 33. Don’t just broadcast. Even for an account in a company name you can interact with people using a bit of personality. Ask questions of your followers, respond to tweets in a friendly way. Rachel Andrew , Perch
  34. 34. Tweets about your product can be a great source of genuine reviews. We use tweets on the Perch site in the footer of each page and in places like our about page http://grabaperch.com/about. Rachel Andrew , Perch
  35. 35. RT questions about your product to your followers. We do this a lot at Perch. If we see someone asking a subjective question for example, “Does anyone here use Perch?” we retweet it from the grabaperch account. Our followers then reply to the person with their honest feedback. Their responses are far more relevant than anything we could say as they come from other customers. Rachel Andrew , Perch
  36. 36. Be consistent so your followers know what to expect. Rachel Gurk , Rachel Cooks
  37. 37. Be authentic. Rachel Gurk , Rachel Cooks
  38. 38. Be present — engage with your audience. Rachel Gurk , Rachel Cooks
  39. 39. Everything revolves around great content. Add to the conversation by writing an insightful post, doing interesting data analysis, open soucing useful code, etc. Geva Perry , A bunch
  40. 40. Participate in the conversation. Respond, argue, agree, disagree. Take a position and join in on the conversation. Geva Perry , A bunch
  41. 41. There is no silver bullet to social media success. It requires a lot of virtual “legwork”, day in, day out. Geva Perry , A bunch
  42. 42. Build your personal brand first.Nat Schooler , Social Dojo
  43. 43. Build relationships, they are key. Nat Schooler , Social Dojo
  44. 44. Schedule quality content don’t just tweet rubbish. Nat Schooler , Social Dojo
  45. 45. View social media as a way to add value to your target audience, not as a way to sell to them. When you add value by sharing useful links, or replying with helpful tips, you begin building trust instead of coming across as spammy. Ryan Battles , Harpoon
  46. 46. Be comfortable with posting the same update multiple times. Only a small fraction of your audience will see each update, so by posting numerous times (i.e. once later in the day, once the next day, once the next week, once the next month) you will reach a much larger percentage of your audience. Ryan Battles , Harpoon
  47. 47. Leverage Twitter lists. Maintain a list of people that you’ve had face-to-face interaction with, as these folks will typically be your biggest supporters, retweeters, etc. By monitoring this list and engaging regularly, you’ll maintain these relationships and ensure they don’t get lost in the Twitter stream. Ryan Battles , Harpoon
  48. 48. Focus on your output, not your input. Use social media as a platform for curating and sharing not just your stuff, but your entire industry. You shouldn’t only use social for listening. Caleb Wojcik , DIY Video Guy
  49. 49. Follow less people. There is a lot of noise on social. Instead of wasting time with people and companies that use it the wrong way, spend your energy on what actually matters: connecting with your target audience. Caleb Wojcik , DIY Video Guy
  50. 50. Stay on topic. Yes, there are examples of companies that have done quick turnarounds on current events that really helped them on social (see: Oreo during the Super Bowl), but most of the time you should just focus on your domain. Talk about what you know more than anyone else and don’t jump on the “trending” bandwagon unless it makes sense to. Caleb Wojcik , DIY Video Guy
  51. 51. Use Buffer! – I tend to read a ton of great, sharable content late at night when there’s less chance of retweets. Buffer lets you drip feed content evenly throughout the day so as I’m running around in meetings or designing stuff, content keeps keeping pushed out without me having to remember. Murat Mutlu , Marvel
  52. 52. Give your audience a reason to follow you – if you only tweet about product updates then it’s going to be a pretty way one relationship with your followers. Tweet about useful tools, articles and things that will interest them. Murat Mutlu , Marvel
  53. 53. Pick one social network to start with – It’s tempting to make accounts on every social network but managing that is hard. There’s nothing sadder than looking at a Facebook page with no updates in 6 months. Just pick one to start with and grow that before moving onto another network. Murat Mutlu , Marvel
  54. 54. Decide if you want A LOT of “followers/friends” or if you want GOOD “followers/friends.” The former leads to… I don’t know, clicks and retweets and stuff. The latter leads to relationships, good jokes, a crew of people to build a thing for, and sometimes, just sometimes, a perfectly timed gif. Whatever you decide, put something on your wall to remind you of your decision… and hold steady. Chase Reeves , Fizzle
  55. 55. Be a real person. Be yourself. Be kind. Be useful. Gary V. does something? So what. Do it your way. Add a picture? If you feel like it. Always link to something? Up to you. Tweet something scandalous? If it’s in you. Everyone’s putting out a fake version of themselves, the way they want to be perceived. Put the real version of yourself out (if you know which version is the real one… that’s a whole other list post we need to make). Chase Reeves , Fizzle
  56. 56. Keep close to your audience. Don’t worry, you’re doing a good job, about not doing enough, or doing too much, or what this person or that person is doing. Keep your nose close to your audience, to the real people with real needs and ideas and hopes and struggles and desires and problems… If you can make stuff that’s valuable to them AND be real in your interactions with you over time, you just may have a career in social entrepreneurship or Mavening™ or whatever the kids are calling it these days. Break a leg. Chase Reeves , Fizzle
  57. 57. Think of community and the connections that you have and want to have, not just broadcasting messages. That way when you are ready to push you can leverage your strong. Michelle Williams , Ideaction
  58. 58. Be authentic and share who you are not just what you want to sell. Michelle Williams , Ideaction
  59. 59. Share ideas, relevant articles and what you believe. This is long lasting and makes you stand out amongst the rest. Michelle Williams , Ideaction
  60. 60. Choose one (only 1) social media channel to focus on. You can have profiles at all of em, but one where you’re actually active and engaged. For me, that’s Twitter. Brian Casel , casjam
  61. 61. Share the articles you read & recommend. Sounds obvious, but most people just consume. Actually take time to curate the stuff you found valuable and pass it on. And DON’T share stuff that you didn’t actually read. That’s just noise. Brian Casel , casjam
  62. 62. Turn off social media. Get back to work. I read a bunch of articles during breakfast and Buffer my favorites for posting later in the day. The rest of the day is for being productive, not consuming. Brian Casel , casjam
  63. 63. Don’t be self- indulgent. Nick Armitage , Nonsense
  64. 64. Be honest.Nick Armitage , Nonsense
  65. 65. Share your journey. Nick Armitage , Nonsense
  66. 66. Use Facebook’s dark posts – they are one of the greatest tools in the arsenal of a Social Media Manager. Filip Mlody , Mimecast
  67. 67. Tweets praising your product/service are like mini-testimonials that can be tracked straight back to their author. Use them appropriately. Filip Mlody , Mimecast
  68. 68. Learn why shortening your links might lead to flawed analytics and consequently making wrong decisions (i.e. https://megalytic.com/blog/d angers-of-shortened-urls-for- analytics). Filip Mlody , Mimecast
  69. 69. All too often founders think their words of wisdom automatically entitle them to social media attention. They do not. But, your hard-won perspective on your industry segment, your experiences coping with the same problems your customers and clients face, and your in- depth knowledge of the knowledge domain you inhabit are interesting and worthy of attention. Focus on them – and write from the heart, not from “marketing”. Bob Walsh , 47hats
  70. 70. Quality and sharing real value beats noise and “message dumping” every single time. If you view social media as just a variant of advertising, you’re completely missing the point, and you will do your company more harm than good. Bob Walsh , 47hats
  71. 71. Social media is about people – what they’re interested in, moved by, sympathize with – not “brand” and not “marketing”. Bob Walsh , 47hats
  72. 72. Share Behind-the-Scenes Stories: When launching a product, product-making peers and early adopters love knowing the story behind products they use. Sharing the story can boost traffic and signups. John Henry Muller , Pack
  73. 73. Big Beautiful Visuals: Visual posts preform better than text only posts. Optimizing images at 1200×630+ pixels for content on both Facebook and Twitter will ensure your images look great and get noticed in the busy feed. John Henry Muller , Pack
  74. 74. Charming OG Tags: Custom OG tags are often overlooked. Writing custom charming headlines and images optimized for awesomeness will help you attract more attention to shares on Facebook. John Henry Muller , Pack
  75. 75. Remember that the only way to maintain sustainable growth in your product is building something worth spreading by word of mouth – social media is just there to make those conversations easier to start. Jon Chan , Bento
  76. 76. Timing is important. Think about where your audience is and when they will be looking at social media. Timezones matter. Jon Chan , Bento
  77. 77. Successful social marketing is about the details – your headlines, the images in your cards, the placement of your links, everything. Remember to dot your Is and cross your Ts. Jon Chan , Bento
  78. 78. Don’t feel like you have to scramble to be active on *every* social network. Find out where your customers are most responsive, and focus on engaging and posting regularly to those networks. Irma Olguin Jr. , Buildicus
  79. 79. Don’t be boring. Posting only about your business or product is boring. Behind-the-curtain stuff shows you’re an actual, relatable, real-life person, so feel free to throw in some flavor. Irma Olguin Jr. , Buildicus
  80. 80. Never post when you’ve had a couple of cocktails, as the likelihood of accidentally posting photos of your junk increases exponentially. Irma Olguin Jr. , Buildicus
  81. 81. Engagement on social media is key. Don’t underestimate the value of a “like” or “favorite”. It’s a simple, subtle way to get others attention and can help you gain a relevant following. Cody Beck , Enstitute
  82. 82. No one can create original content all the time, and you don’t want to continuously post without contributing to the conversation. Focus on curating relevant and helpful content to position yourself as an informational hub for potential customers. Cody Beck , Enstitute
  83. 83. Learn the rules, so you know how to break them properly. It’s good to imitate those who’s style you admire on social media. But once you get the hang of it, don’t be afraid to try something new, no matter how “out there”. It could just be crazy enough to work. Cody Beck , Enstitute
  84. 84. Claim your name on every social media platform you can, even before you start posting and try to be consistent with the unique name. “/startupname”. Guy Pearson , Practice Ignition
  85. 85. Make sure you research where your target market lives. Instagram is no good for a B2B business application. Guy Pearson , Practice Ignition
  86. 86. Try and create unique content for each, i.e. don’t blanket post to all your accounts as it may look spammy. Guy Pearson , Practice Ignition
  87. 87. Lists are great! Build lists for your key stakeholder groups – partners, investors, team members, star clients (or vocal clients), key media folks you want to keep in touch with, and those who inspire you. Janneane Blevins , KA+A
  88. 88. It’s ok to recycle content, like a really great article that was written about you, content that you’ve published on your blog, etc. The key is to space it out. A tool like Buffer is great to help schedule those. Janneane Blevins , KA+A
  89. 89. Be sure you have a good mix of content – don’t just promote your own blog posts, whitepapers and webinars. Ask questions, retweet, reply… be human. Janneane Blevins , KA+A
  90. 90. Take the time to work out which social channel will give you the most traction. Start with a broad range and measure which ones are working best, and focus on those. You should end up with 1-3 different channels. Ben Slater , Seed Jobs
  91. 91. Build relationships. Make sure you’re adding value to your audience, not just selling. Investing time to help potential customers out at this stage will increase brand awareness and encourage them to return to you when it’s time to buy. Ben Slater , Seed Jobs
  92. 92. Connect with influencers. Use tools like Followerwonk to find the big hitters in your industry on Twitter and engage them. Suggest content that they might enjoy and build a relationship – don’t just reach out cold when you need something. Ben Slater , Seed Jobs
  93. 93. One thing I did early on with Lean Domain Search, a domain name generator I built, was to incentivize people to share the site on Twitter. When users performed a search I showed them 150 search results for free but also gave them an option to tweet about the site to get an additional 150 suggestions. The code for this was fairly simple: I asked users for their Twitter user name and then used Twitter’s API to check their last few tweets for a mention of Lean Domain Search. If they had mentioned it, I added a cookie that enabled them to see the additional results. Day after day people would take advantage of this feature to view more results and I benefited from the extra exposure. Matt Mazur , Lean Domain Search
  94. 94. On that note, I’d recommend using software like Tweetbot or TweetDeck and set up lists that show only mentions of your service’s name. For example, I had one list for “Lean Domain Search” and another for “leandomainsearch” and this enabled me to constantly monitor what folks were tweeting about the site. Matt Mazur , Lean Domain Search
  95. 95. Finally, when people do share your service on Twitter or any other social media platform, thank them for it. It can be as simple as favoriting their tweet or responding to them and thanking them for the mention. Not only is it the polite thing to do, but it never hurts to delight the people who you already know are apt to sharing your service with others. Matt Mazur , Lean Domain Search
  96. 96. Don’t put too much effort into social media before you are sure about what you’re really offering and why people should be interested. Focus your initial social media activities on finding those crucial early adopters and invite them into the process of improving your product/service. Louise Stigell , Playify
  97. 97. Play the long game. Don’t be too eager to quickly gain tons of followers and press.Take your time to get to know your audience on different social media platforms, monitor their activity, follow relevant people and engage in conversation with them. Offer value to them. You will earn your followers, press and customers, without having to pay for advertising or spam journalists’ inboxes. Louise Stigell , Playify
  98. 98. Have some personality! People don’t like faceless brands that do nothing but try to convince them to buy. Tell people about your start-up and why it’s the greatest thing, but do it casually, not all the time, and with some self-perspective. Introduce the people behind your start-up. Focus on building relationships with your fans and customers, asking them for feedback and giving away lots of value. That way, people will not only buy from you, they’ll act as ambassadors because they truly -like- you. Louise Stigell , Playify
  99. 99. Know your audience: Find out where your audience spends their time – target specific communities on larger social networks like Twitter or look for niche social networks, blogs and discussion forums where your ideal customer goes for their daily dose of inspiration and knowledge. David Kelly , Shareflow
  100. 100. Be a Mensch: As Guy Kawasaki recommends, try to be helpful to people without any expectation of direct return. Share links to useful information, answer questions – engage and pay it forward. Good things will happen in ways you never expected. David Kelly , Shareflow
  101. 101. Keep it up: It pays to have a bit of a strategy in mind to help you maintain a constant presence on social media. Get to know your ideal customer, pick a few basic themes of interest to them, and find or create interesting content to share with them. I use tools like Buffer for scheduling tweets and posts, Feedly for collating sources of content, and Google Alerts to help me find new stuff relating to my chosen themes. David Kelly , Shareflow

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