Do you really have the information you need to put together a profitable and sustainable online marketing campaign? If not, have your digital agency help you get the data you need now, because it's going to save you a lot of time and aggravation later.
It can be tough for marketers to balance the need for doing with the necessity of thinking and planning, which is why so many companies have great strategies that they never really get around to executing.
The opposite can be true, however – jumping straight into a campaign without doing the prerequisite research can cause you to waste valuable time and money.
This is a topic I outlined in my latest book, Building a Better Business Website. As it turns out, doing something without the right information is only marginally better than doing nothing at all. To see why this is, let's look at seven common ways online marketers hurt themselves.