The Whole is Greater than the Sum of its Parts - The art of war. In the same way that a good written document (like a report, or newspaper article) should be arranged in a certain way to make it more accessible to readers, it’s a good idea to structure your webpages so they are easy for Google and the other search engines to crawl and understand. This guide covers top-line and technical details around modern content structure and UX as is affects search optimization. Please feel free to share.