1. The Whole is Greater
than the sum of its parts

2. Focus on a Single Topic
think beyond keywords

3. Meta Descriptions
are critical but do not affect SEO

4. Only a Single H1 Per Page
keep headlines search-friendly

5. Inverted Pyramid Writing Style
journalists will rule the web

6. Include Images
with topical, search-friendly alt text

7. Use Bullet Points
to make your point

8. Prompt Action
with a call-to-action

9. Links Are Not Created Equal
context and relevance are key

10. User Experience Matters
keep it simple smarty

11. A Matter of Intent
qualifying your prospects

12. Social Engagement
networking 2015 style

13. The Technical Details

14. Why Structure Content?

15. Structure is important for readability
It’s also important for SEO

16. Kayak Online Marketing
Is Your Content Being
Used For or Against You?
Could you be crowded out
of search listings – and
your readers’ attention –
by your own content?
Kayak Online Marketing
Is Your Content Being
Used For or Against
You?
Could you be crowded out of search
listings – and your readers’ attention
– by your own content?

17. Search engines also like
well-structured content
because it helps them
figure out the topic, key
words, intent, and context.
Website/Business Name
Web Page Title Here;
What This Page Is
About
Paragraphical body copy is here, and
it’s the main content of the page. It
should be relevant to the title.

18. Most important information
Supporting details
Etc.

19. Page Title, H1 Headline, Key Content
Emphasis, imagery…
CTA

20. Page Title, H1 Headline, Key Content
Emphasis, imagery…
CTA
Qualified Lead

21. Our Recommendations

22. BREVITY IS GOOD

23. OED
brevity |ˈbrɛvɪti|
noun [ mass noun ]
concise and exact use of words in writing or speech

24. Your Page Title Here

25. Your Page Title Here
https://www.yourcompany.com/landing-page
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Nullam ultricies arcu sed eros posuere facilisis. Aliquam non…

26. One of the most important ranking factors
Your company name should go at the end
Don’t stuff keywords
Be descriptive, but succinct

27. Meta Description
A HOOK FOR SEARCHERS

28. Meta descriptions are not a ranking factor
Should be compelling, enticing, and brief
Aim for 140-160 characters

29. A Very Compelling Page Title
https://www.yourcompany.com/landing-page
Tease your page with a meta description because you want
people to click through, but don’t go too long otherwise …

30. KAYAK’s title/meta tool
http://kyak.mobi/1RqM5M7

31. RED VELVET CATERING
11 Tips for a Perfect Corporate Event
There’s nothing worse than throwing a corporate event for a group
of respectable and powerful guests, and having them be
uncomfortable or displeased. Whether it’s the quality of the food,
the seating arrangements, or the tote bag full of swag, every part of
your event matters. Here’s how to keep guests talking about it.
redvelvet.ca/11-tips-for-a-perfect-corporate-
11 Tips for a Perfect Corporate Event
ONE H1 PER PAGE

32. Sometimes, this will be
the same as your page
title, especially for blog
posts and news updates.
Other times, you can be
more strategic about your
title and H1 choices.

33. RED VELVET CATERING
11 Tips for a Perfect Corporate Event
There’s nothing worse than throwing a corporate event for a group
of respectable and powerful guests, and having them be
uncomfortable or displeased. Whether it’s the quality of the food,
the seating arrangements, or the tote bag full of swag, every part of
your event matters. Here’s how to keep guests talking about it.
TELL THE STORY

34. 500-800 words per page is great
Keep each page about a singular topic
Limit links to about two per page

35. 11 Tips for a Perfect Corporate Event
There’s nothing worse than throwing a corporate event for a group
of respectable and powerful guests, and having them be
uncomfortable or displeased. Whether it’s the quality of the food,
the seating arrangements, or the tote bag full of swag, every part of
your event matters. Here’s how to keep guests talking about it.
1 Balance Frugal and Opulent
Possibly one of the biggest misses of nearly any corporate event is
that the atmosphere is often far too stiff. Most of the time, this is
because the event is too formal and too elegant. A business event
should typically not feel like a grand ball or a fancy cocktail party.We hope you find these eleven tips helpful and informative, but
USE COMPELLING IMAGERY

37. 3 Easy and Proven Ways to Scare Away Your Prospects
Today, I’m going to show you how to get rid of those annoying leads and customers,
and make sure that your website stays conversion-free, with my three can’t miss —
proven and proven — ways to scare away prospects fast!
WWW.KAYAKONLINEMARKETING.COM | BY RANDY MILANOVIC
Kayak Online Marketing
September 10 •
Make your site conversion-free with 3 ways
to scare away prospects fast!
#tongueincheek kyak.mobi/1JWQFxk
Randy Milanovic
@kayak360
Make your site conversion-free with 3 ways
to scare away prospects fast!
#tongueincheek kyak.mobi/1JWQFxk
Following

38. Alt text here

39. Alt text is used in a few ways:
• It is used as an alternative to the image if the
image is not loaded for some reason.
• It is used by screen readers, for accessibility.
• It can provide additional context for the image.

40. It’s also used by search engines so that they can
figure out what the image is.
In addition, search engines understand what it is
from context and file name.
Alt text is still the most important image ranking
factor, however.

41. Use relevant keywords in a sentence in your alt text
but, as with everything, do not stuff key phrases.

42. 1 Balance Frugal and Opulent
Well-known factors that will almost always affect the atmosphere
of your event include:
•Venue choice
•Music selection
•Dress code
But there are other, less well-known factors that can have an
impact. While these are not as well-known, soWe hope you find these eleven tips helpful and informative, but
there’s a lot more that goes into a good corporate event than
simply ensuring that every guest’s gift bag is full. With that in
mind, we’ve put together a short free guide to planning, organizing,
and running your next corporate event. Begin planning today.
Your Complete
Corporate Event
USE BULLET POINTS

43. Sometimes, it makes more sense to describe your
product or service in paragraphical form. By
crafting longer-form content, you can explain the
nuances of your offering for those who are doing
deep research.
But we know that some people will “skim” at a
higher level, trying to get to the key points.

44. • Bullets are great for short, concise points.
• Search engines pay attention to bullet points;
they like that they break up content.
• Don’t structure everything in bullet points,
though; if everything on your page is “special”,
nothing is differentiated.

45. GET IT NOW
we’ve put together a short free guide to planning, organizing, an
running your next corporate event. Begin planning today.
Your Complete
Corporate Event
Planning Guide
INCLUDE A CALL-TO-ACTION

46. This should be a “next step” for your readers.
It should be a continuation of the topic and
related to it, but prompt a more direct action.
The destination isn’t necessarily continued high-
level research; it’s more actionable.

47. • Keep content focused and succinct
• You get one H1 per page
• Use imagery strategically
And, while we're on the topic of SEO, links and search engine
optimization, you may want to pick up our Local SEO checklist.
DOWNLOAD
BOTH LINKS POINT TO THE SAME LANDING PAGE
Local SEO
Checklist

48. All links on the page — especially the CTA links —
should be immediately relevant to the page topic.

49. There are many reasons your plumbing may not be performing as well as it
should. Sometimes, you’ll figure it out very quickly by turning a valve or using
a liquid drain cleaner. Other times, it’s best to call the professionals.
But it’s possible to avert many of these major problems entirely with regular
maintenance that you can do at home, and with occasional checkups from
trade-certified plumbers.
Whether it’s us you call or someone else — though we hope it’s us, of course
— regular maintenance and upkeep is your key to avoiding everything from
minor inconveniences to major catastrophes. If you do have a major
catastrophe, there are low-cost insurance options available.
LEARN MORE
$
This looks suspicious

50. There are many reasons your plumbing may not be performing as well as it
should. Sometimes, you’ll figure it out very quickly by turning a valve or using
a liquid drain cleaner. Other times, it’s best to call the professionals.
But it’s possible to avert many of these major problems entirely with regular
maintenance that you can do at home, and with occasional checkups from
trade-certified plumbers. We have created a free preventative maintenance
checklist and calendar for you to keep track.
Whether it’s us you call or someone else — though we hope it’s us, of course
— regular maintenance and upkeep is your key to avoiding everything from
minor inconveniences to major catastrophes.
DOWNLOAD

51. ELVET CATERING
redvelvet.ca/11-tips-for-a-perfect-corporate-event
for a Perfect Corporate Event
USE DESCRIPTIVE PAGE & FILE NAMES

52. Be careful with key phrases. Make sure they’re
definitely relevant to the page or the file.
Separate words with dashes (-), not underscores
(_). Search engines understand dashes as
separate words.

53. Optionally, add the file’s function, size, or other
relevant information to its name (your-key-phrase-
here-hero.jpg, market-study-2015.pdf)

54. 4014 Macleod Trail SE #318
Calgary, AB T2G 2R7
Canada
403 228 2525

55. Bonus: Get the Local SEO Guide
kyak.mobi/1ZSn1DY