The Whole is Greater than
the sum of its parts

Focus on a Single Topic
think beyond keywords

Meta Descriptions are critical but
do not affect SEO

Only a Single H1 Per
Page keep headlines search-friendly

Inverted Pyramid Writing Style journalists
will rule the web

Include Images with topical, search-friendly
alt text

Use Bullet Points to make
your point

Prompt Action
with a call-to-action

Links Are Not Created Equal
context and relevance are key

User Experience Matters keep it
simple smarty

A Matter of Intent qualifying
your prospects

Social Engagement
networking 2015 style

The Technical Details

Why Structure Content?

Structure is important for readability
It’s also important for SEO

Kayak Online Marketing Is Your
Content Being Used For or Against You? Could you be crowded out of search listings – and your readers’ attention – by your own content? Kayak Online Marketing Is Your Content Being Used For or Against You? Could you be crowded out of search listings – and your readers’ attention – by your own content?

Search engines also like well-structured
content because it helps them figure out the topic, key words, intent, and context. Website/Business Name Web Page Title Here; What This Page Is About Paragraphical body copy is here, and it’s the main content of the page. It should be relevant to the title.

Most important information Supporting details
Etc.

Page Title, H1 Headline, Key
Content Emphasis, imagery… CTA

Page Title, H1 Headline, Key
Content Emphasis, imagery… CTA Qualified Lead

Our Recommendations

BREVITY IS GOOD

OED brevity |ˈbrɛvɪti| noun [
mass noun ] concise and exact use of words in writing or speech

Your Page Title Here

Your Page Title Here https://www.yourcompany.com/landing-page
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam ultricies arcu sed eros posuere facilisis. Aliquam non…

One of the most important
ranking factors Your company name should go at the end Don’t stuff keywords Be descriptive, but succinct

Meta Description A HOOK FOR
SEARCHERS

Meta descriptions are not a
ranking factor Should be compelling, enticing, and brief Aim for 140-160 characters

A Very Compelling Page Title
https://www.yourcompany.com/landing-page Tease your page with a meta description because you want people to click through, but don’t go too long otherwise …

KAYAK’s title/meta tool
http://kyak.mobi/1RqM5M7

RED VELVET CATERING 11 Tips
for a Perfect Corporate Event There’s nothing worse than throwing a corporate event for a group of respectable and powerful guests, and having them be uncomfortable or displeased. Whether it’s the quality of the food, the seating arrangements, or the tote bag full of swag, every part of your event matters. Here’s how to keep guests talking about it. redvelvet.ca/11-tips-for-a-perfect-corporate- 11 Tips for a Perfect Corporate Event ONE H1 PER PAGE

Sometimes, this will be the
same as your page title, especially for blog posts and news updates. Other times, you can be more strategic about your title and H1 choices.

RED VELVET CATERING 11 Tips
for a Perfect Corporate Event There’s nothing worse than throwing a corporate event for a group of respectable and powerful guests, and having them be uncomfortable or displeased. Whether it’s the quality of the food, the seating arrangements, or the tote bag full of swag, every part of your event matters. Here’s how to keep guests talking about it. TELL THE STORY

500-800 words per page is
great Keep each page about a singular topic Limit links to about two per page

11 Tips for a Perfect
Corporate Event There’s nothing worse than throwing a corporate event for a group of respectable and powerful guests, and having them be uncomfortable or displeased. Whether it’s the quality of the food, the seating arrangements, or the tote bag full of swag, every part of your event matters. Here’s how to keep guests talking about it. 1 Balance Frugal and Opulent Possibly one of the biggest misses of nearly any corporate event is that the atmosphere is often far too stiff. Most of the time, this is because the event is too formal and too elegant. A business event should typically not feel like a grand ball or a fancy cocktail party.We hope you find these eleven tips helpful and informative, but USE COMPELLING IMAGERY

3 Easy and Proven Ways
to Scare Away Your Prospects Today, I’m going to show you how to get rid of those annoying leads and customers, and make sure that your website stays conversion-free, with my three can’t miss — proven and proven — ways to scare away prospects fast! WWW.KAYAKONLINEMARKETING.COM | BY RANDY MILANOVIC Kayak Online Marketing September 10 • Make your site conversion-free with 3 ways to scare away prospects fast! #tongueincheek kyak.mobi/1JWQFxk Randy Milanovic @kayak360 Make your site conversion-free with 3 ways to scare away prospects fast! #tongueincheek kyak.mobi/1JWQFxk Following

Alt text here

Alt text is used in
a few ways: • It is used as an alternative to the image if the image is not loaded for some reason. • It is used by screen readers, for accessibility. • It can provide additional context for the image.

It’s also used by search
engines so that they can figure out what the image is. In addition, search engines understand what it is from context and file name. Alt text is still the most important image ranking factor, however.

Use relevant keywords in a
sentence in your alt text but, as with everything, do not stuff key phrases.

1 Balance Frugal and Opulent
Well-known factors that will almost always affect the atmosphere of your event include: •Venue choice •Music selection •Dress code But there are other, less well-known factors that can have an impact. While these are not as well-known, soWe hope you find these eleven tips helpful and informative, but there’s a lot more that goes into a good corporate event than simply ensuring that every guest’s gift bag is full. With that in mind, we’ve put together a short free guide to planning, organizing, and running your next corporate event. Begin planning today. Your Complete Corporate Event USE BULLET POINTS

Sometimes, it makes more sense
to describe your product or service in paragraphical form. By crafting longer-form content, you can explain the nuances of your offering for those who are doing deep research. But we know that some people will “skim” at a higher level, trying to get to the key points.

• Bullets are great for
short, concise points. • Search engines pay attention to bullet points; they like that they break up content. • Don’t structure everything in bullet points, though; if everything on your page is “special”, nothing is differentiated.

GET IT NOW we’ve put
together a short free guide to planning, organizing, an running your next corporate event. Begin planning today. Your Complete Corporate Event Planning Guide INCLUDE A CALL-TO-ACTION

This should be a “next
step” for your readers. It should be a continuation of the topic and related to it, but prompt a more direct action. The destination isn’t necessarily continued high- level research; it’s more actionable.

• Keep content focused and
succinct • You get one H1 per page • Use imagery strategically And, while we're on the topic of SEO, links and search engine optimization, you may want to pick up our Local SEO checklist. DOWNLOAD BOTH LINKS POINT TO THE SAME LANDING PAGE Local SEO Checklist

All links on the page
— especially the CTA links — should be immediately relevant to the page topic.

There are many reasons your
plumbing may not be performing as well as it should. Sometimes, you’ll figure it out very quickly by turning a valve or using a liquid drain cleaner. Other times, it’s best to call the professionals. But it’s possible to avert many of these major problems entirely with regular maintenance that you can do at home, and with occasional checkups from trade-certified plumbers. Whether it’s us you call or someone else — though we hope it’s us, of course — regular maintenance and upkeep is your key to avoiding everything from minor inconveniences to major catastrophes. If you do have a major catastrophe, there are low-cost insurance options available. LEARN MORE $ This looks suspicious

There are many reasons your
plumbing may not be performing as well as it should. Sometimes, you’ll figure it out very quickly by turning a valve or using a liquid drain cleaner. Other times, it’s best to call the professionals. But it’s possible to avert many of these major problems entirely with regular maintenance that you can do at home, and with occasional checkups from trade-certified plumbers. We have created a free preventative maintenance checklist and calendar for you to keep track. Whether it’s us you call or someone else — though we hope it’s us, of course — regular maintenance and upkeep is your key to avoiding everything from minor inconveniences to major catastrophes. DOWNLOAD

ELVET CATERING redvelvet.ca/11-tips-for-a-perfect-corporate-event for a
Perfect Corporate Event USE DESCRIPTIVE PAGE & FILE NAMES

Be careful with key phrases.
Make sure they’re definitely relevant to the page or the file. Separate words with dashes (-), not underscores (_). Search engines understand dashes as separate words.

Optionally, add the file’s function,
size, or other relevant information to its name (your-key-phrase- here-hero.jpg, market-study-2015.pdf)

4014 Macleod Trail SE #318
Calgary, AB T2G 2R7 Canada 403 228 2525

Bonus: Get the Local SEO
Guide kyak.mobi/1ZSn1DY