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Blogging for Lead Generation
And Search Improvement
What is a blog?
It’s the Bait!
1. Differentiate you from your competition
2. Build credibility for your business
3. Improve search ranking
4. Provide a r...
Your Key to Content Marketing Success:
The Editorial Calendar
Strategic Blog Planning
• Your blog shows you are willing to share your knowledge
which builds people’s trust
Blogging Builds Credibility
• Your b...
• Your blog keeps your company top of mind with your
prospects by creating a personal connection with them
Blogging Differ...
• More visitors
Blogging Improves Search Ranking
• More site content
• More click-throughs
• More time on page
• More qual...
Format your articles for SEO
❑ Page Title
Your page title shows up in the tab of the
browser window. It should be short and
sweet, and on topic.
❑ Blog...
Set Yourself Up For Success
• Let Personas guide you - they are your 

best prospects
• Use professional imagery that catc...
Publish and share for maximum impact
Extend Your Reach with
Interesting Content
Quality Topics
+
Quality Engagement
=
Relationship Building
Your blog is not a sales tool.
[ It’s a relationship tool that leads to sales. ]
#BlogforEngagement
tweet this
@kayak360
Handout:
Blogging For Lead-Generation
kyak.mobi/2cPUGvJ
Blogs About Blogging
Blogging, Engagement, and Editorial Calendar Strategy
kyak.mobi/2cEfXJa
15 Business Blogging Mistakes...
Empowering you and your online marketing to succeed
KAYAK Online Marketing
www.kayakonlinemarketing.com
Bonus Material:
Marketer’s Toolkit
kyak.mobi/2cEgE5f
Blogging for Lead Generation and Search Improvement - slide deck
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Blogging for Lead Generation and Search Improvement - slide deck

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A blog is a place where you share ideas and interesting thoughts. This content attracts readers that help boost search rankings.

A business blog is the centre piece of your lead-generation strategy. Combined with other marketing tools, it helps you attract more of the right people to your website where they can be converted into customers.

Making the most of your business blog involves more than dashing off the occasional article and posting it online. True success requires focus, consistency, and an eye towards what’s really important to your best prospects.

See how you can build credibility and improve your search ranking through blogging. Download a copy of our guide today at: https://www.kayakonlinemarketing.com/blogging-for-lead-generation

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Blogging for Lead Generation and Search Improvement - slide deck

  1. 1. Blogging for Lead Generation And Search Improvement
  2. 2. What is a blog?
  3. 3. It’s the Bait!
  4. 4. 1. Differentiate you from your competition 2. Build credibility for your business 3. Improve search ranking 4. Provide a reason for people to visit A Strong Business Blog Will:
  5. 5. Your Key to Content Marketing Success: The Editorial Calendar
  6. 6. Strategic Blog Planning
  7. 7. • Your blog shows you are willing to share your knowledge which builds people’s trust Blogging Builds Credibility • Your blog builds your business up as a source of educated, informative opinions on subjects that matter in your field • Your blog allows you or your team members to become thought leaders • Consistent blogging shows the industry you are both professional and reliable
  8. 8. • Your blog keeps your company top of mind with your prospects by creating a personal connection with them Blogging Differentiates You From Your Competition • Your blog can illustrate your approach to business problems and show your (or your brand’s) personality • Your blog is your own - it isn’t dependant on a specific 3rd party platfom and you are in complete control
  9. 9. • More visitors Blogging Improves Search Ranking • More site content • More click-throughs • More time on page • More quality back links
  10. 10. Format your articles for SEO
  11. 11. ❑ Page Title Your page title shows up in the tab of the browser window. It should be short and sweet, and on topic. ❑ Blog Post Headline (H1) This incorporates relevant keywords and key phrases. ❑ URL Double check that your URL matches the title and does not contain any odd characters or numbers. ❑ Meta Description Write your meta description well to entice readers into clicking your article. ❑ Article Length You want to make sure your articles are long enough to help impact your SEO and deliver relevant content to your reader. Aim for at least 400-600 words, but we’ve found that 1200 words is the sweet spot. ❑ Paragraphs Avoid large or bulky blocks of text. Blog Formatting Checklist www.kayakonlinemarketing.com ❑ Links within a paragraph Best practice is to include two links to relevant site pages or material (1 near the top and 1 near the bottom of the article). ❑ Subheadings Format your subheadings appropriately with H2, H3, etc. ❑ Inline Image Make sure to include an Image Alt Tag that references the page topic and describes the image. ❑ Featured Image A relevant and interesting image has been included in the article for visual appeal. ❑ CTA Include a relevant CTA at the end of the article. ❑ Categories/Tags Relevant categories and tags are selected (not too many, usually 3 will do). ❑ Author Make sure the correct author name has been set. ❑ Proofread When complete, double-check the spelling, formatting and layout in preview mode. www.kayakonlinemarketing.com
  12. 12. Set Yourself Up For Success • Let Personas guide you - they are your 
 best prospects • Use professional imagery that catches 
 the eye and makes you look good • Post 1-2 times per week as long as you can keep up with your engagement • Proofread but don’t sweat it too much 
 if there’s an occasional typo - it can add 
 to your authenticity
  13. 13. Publish and share for maximum impact
  14. 14. Extend Your Reach with Interesting Content
  15. 15. Quality Topics + Quality Engagement = Relationship Building
  16. 16. Your blog is not a sales tool. [ It’s a relationship tool that leads to sales. ]
  17. 17. #BlogforEngagement tweet this @kayak360
  18. 18. Handout: Blogging For Lead-Generation kyak.mobi/2cPUGvJ
  19. 19. Blogs About Blogging Blogging, Engagement, and Editorial Calendar Strategy kyak.mobi/2cEfXJa 15 Business Blogging Mistakes kyak.mobi/1pHBEw3
  20. 20. Empowering you and your online marketing to succeed KAYAK Online Marketing www.kayakonlinemarketing.com
  21. 21. Bonus Material: Marketer’s Toolkit kyak.mobi/2cEgE5f

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