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12 Powerful Guest Blogging Tips that Go Beyond SEO


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Guest blogging should be a staple of any online marketing plan, since it allows you to instantly attract new readers and build credibility for your ideas.

But, not all guest blogging opportunities are equal, and there are a lot of things you can do that go beyond simply putting together a few hundred words and looking for a place to send them.

With that in mind, here are a dozen powerful guest blogging tips you can use to increase your marketing reach instantly.

Published in: Marketing

12 Powerful Guest Blogging Tips that Go Beyond SEO

  1. 1. 12Guest Blogging Tips POWERFUL PLEASE SHARE (Always Attribute) to go beyond SEO 3 5 7 9 Only choose blogs you want to be associated with. This is common sense, but it bears mentioning. Just because a blog has lots of readers, or a higher page rank than your site, doesn't necessarily mean that you want your ideas appearing there. Keep to a regular guest blogging schedule. Just like any other form of blogging, consistency is very important. Stick to a maintainable schedule, like one guest post per week to make the biggest possible impact. Take feedback from blog owners and readers. Sometimes, blog owners will reject the post you submitted, but ask for something different in the future. If you can accommodate them, that's a good way to keep the relationship and conversation moving forward. Engage with the commenters on your guest blog submissions. Pay attention to the comments provided by actual readers. Engagement sharpens your pen, opens new discussions, and helps you to see the potential for future posts, and can affect your author rank. 11 Pay attention to resource box guidelines. Lots of blogs have very tight rules about what kinds of links you can include, photos you can provide, or length of your bio. Your goal should be to stay within these guidelines while maximizing the marketing value of your post. 2 4 6 8 Read a blog before you submit to it. It goes without saying that you should be familiar with key topics and themes, as well as whether the blog tends towards long or short articles, or a particular style. Remember the three important benefits of guest blogging. When you write guest blog posts, you should be looking for exposure to the right audience, links back to your own website, and the credibility that comes from being published in the right places. Track your submissions. Once you start blogging regularly, you might find it difficult to keep track of which posts and ideas you sent to particular blogs. This is where editorial calendars can be extraordinarily helpful. Download at: Be persistent, but not annoying. If a blog doesn't like your first couple of submissions, try sending them elsewhere, but don't forget about the original contact. The best marketing opportunities are worth working and waiting for. 10 Submit articles that make you stand out. Sending posts with humor, statistics, or are based on personal experience make your posts much more memorable, unique and more importantly, more credible. 12 Feed your own blog regularly, too. Guest blogging can be a lot of fun, and can actually pay off pretty quickly in terms of marketing impact. Even so, don't get so focused on it that you neglect your own blog. k { { Attract WEB PAGE Business Information Presentation (sell) Social Media Engagement Blogs & Content Marketing Email Marketing Offers CONTENT OFFER PAGE Qualified Lead Capture via Form (trade) Search Engine Query BLOG PAGE Trust Building via Information (give) Referrals & Sharing | 1 Form relationships, not just target lists. It's not a bad idea to get to know blog owners before you contact them about a guest submission. This makes things more natural, and also paves the way for multiple guest posts, rather than single submissions. Give Findability Why Search Engine Optimization is Dying + 21 New Rules of Content Marketing for 2013 and Beyond by Randy Milanovic, Principal at Kayak Online Marketing Your online marketing game changer! Being a good guest blogger is a great way to borrow readership from others, and to find new audiences for what you really want to say. Armed with these dozen tried-and-tested tips, you should be able to make the process easier and more effective. Use the 21 New Rules of Content Marketing found in Findability to make the most of your blogging and content efforts. [findability ebook amazon code: B00CMDQ9RG] #findability