1.
12Guest
Blogging
Tips
POWERFUL
PLEASE SHARE
(Always Attribute)
to go
beyond
SEO
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Only choose blogs you want to be
associated with. This is common
sense, but it bears mentioning. Just
because a blog has lots of readers,
or a higher page rank than your site,
doesn't necessarily mean that you
want your ideas appearing there.
Keep to a regular guest blogging
schedule. Just like any other form of
blogging, consistency is very important. Stick to a maintainable schedule,
like one guest post per week to make
the biggest possible impact.
Take feedback from blog owners and
readers. Sometimes, blog owners will
reject the post you submitted, but ask
for something different in the future. If
you can accommodate them, that's a
good way to keep the relationship and
conversation moving forward.
Engage with the commenters on your
guest blog submissions. Pay attention
to the comments provided by actual
readers. Engagement sharpens your
pen, opens new discussions, and helps
you to see the potential for future
posts, and can affect your author rank.
11
Pay attention to resource box
guidelines. Lots of blogs have
very tight rules about what kinds
of links you can include, photos you
can provide, or length of your bio.
Your goal should be to stay within
these guidelines while maximizing the
marketing value of your post.
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Read a blog before you submit to it.
It goes without saying that you should
be familiar with key topics and themes,
as well as whether the blog tends
towards long or short articles, or
a particular style.
Remember the three important
benefits of guest blogging. When you
write guest blog posts, you should be
looking for exposure to the right audience, links back to your own website,
and the credibility that comes from
being published in the right places.
Track your submissions. Once you
start blogging regularly, you might find
it difficult to keep track of which posts
and ideas you sent to particular blogs.
This is where editorial calendars can
be extraordinarily helpful.
Download at: http://goo.gl/yzov8Gat
Be persistent, but not annoying.
If a blog doesn't like your first couple
of submissions, try sending them
elsewhere, but don't forget about the
original contact. The best marketing
opportunities are worth working
and waiting for.
10
Submit articles that make you
stand out. Sending posts with
humor, statistics, or are based
on personal experience make your
posts much more memorable, unique
and more importantly, more credible.
12
Feed your own blog regularly,
too. Guest blogging can be a lot
of fun, and can actually pay off
pretty quickly in terms of marketing
impact. Even so, don't get so focused
on it that you neglect your own blog.
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{ {
Attract
WEB PAGE
Business Information Presentation (sell)
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Email Marketing Offers
CONTENT
OFFER PAGE
Qualified Lead Capture via Form (trade)
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|
1
Form relationships, not just target
lists. It's not a bad idea to get to know
blog owners before you contact them
about a guest submission. This makes
things more natural, and also paves
the way for multiple guest posts,
rather than single submissions.
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