How Will Open-‐source Mapping Beneﬁt the Naviga:on and LBS Industries?Randy MeechHead of Engineering, Local & MappingAOL, Inc. Navigation Strategies USA January 25, 2011
TopicsAOL Local and OpenStreetMap From Patch to MapQuest...MapQuest’s OpenStreetMap investment $1 million pledged last July to improve the quality of U.S. data What has OSM done for MapQuest, and vice versa?Open vs. commercial data Roles for each & our road aheadLaunch some new products & services Even one related to open source naviga:on!
Patch Beneﬁts from OpenStreetMapBeTer local data A missing park in a “hyper-‐local” news site really s:cks outCommunity engagement Patch has people on the ground in each communityNo naviga:on or search requirements Just for presenta:on
MapQuest Beneﬁts from OpenStreetMapFantas:c new hires, re-‐energized veterans OSM has given us an edge in aTrac:ng & retaining top talentRenewed focus on developer services Missed the ﬁrst wave of free developer APIsMore data choices Choose the best source for the appropriate applica:onInterna:onal launches
OpenStreetMap Beneﬁts from MapQuestVery important to us to contribute back Sensi:ve to community & corporate issues, want to helpSponsored open-‐source development Full-‐:me and contract work dedicated to improving public toolsHosted services & tools Pucng AOL’s data centers to work for the community’s beneﬁtSponsored ini:a:ves
Contributed servers, beerContribu:ons to the OSM tech working group Funds for improved hardwareAlso beer...
Open vs. Commercial DataWhere do you use commercial data? With all this focus on openWhat are the best uses of both? We will make full use of bothWill open data supersede commercial data? A common ques:on
Where MapQuest uses Commercial Data45 million unique visitors per month My parents are not interested in TIGER imports or using PotlatchNaviga:on in U.S. needs beTer assurances Someone needs to have driven the roadsSearch & geocoding also have a way to go Commercial datasets yield beTer results, although also not perfect
Where MapQuest uses Open DataWe’re re-‐engaging developers with open services Few restric:ons, open data: big advantageProvide full set of services on separate sites You can search, get direc:ons, etc., on OSM data But sites are separate for nowWill use open data when it’s best Example: Walt Disney World
Comparing Open vs. Commercial DataOpen data working clearly at Disney World Places people care about: labor of loveYou can ﬁnd many examples to the contrary Usually involving boring stuﬀ like highway interchangesImproving data tools Makes it easier for people to care for their local communi:es
Will Open Data Supersede Commercial?Someone needs to drive the roads If the open community is driving all the roads, great Not happening now...Would this mean the end of commercial data? Certainly not -‐ stay ahead, innovate & add valueMapQuest understands being disrupted Data vendors should update their strategies in advance Either by innova:ng or just embrace a cash cow strategy
Open Aerial TilesThe best of freely available aerial imagery Mostly from NASA Jet Propulsion Laboratory & Na:onal Agriculture Imagery ProgramAerial :les are hosted by MapQuest & free to use Not only for tracing but in applica:onsQuality not quite as good as commercial But will improve as imagery opens up
Open Guidance ServiceTurn-‐by-‐turn guidance service Details here: hTp://open.mapquestapi.com/guidance/All on OpenStreetMap data Commercial vendors can be restric:ve hereDevelopers can oﬀer turn-‐by-‐turn voice-‐guided apps